Ulrike Sassenberg

Ulrike Sassenberg

Work History

Work History
Jan 2012 - Present

Tourism Consultant

inspektour - Institute for Tourism and Leisure Consulting

Developing tourism strategy plans for cities and regions in Germany.
  • Feasibility studies
  • Marketing-, Sale- and Development Concepts
  • Strategic consulting
  • Process Consulting
  • Communication Management
Feb 2010 - Nov 2011

Junior Consultant

THR, International Tourism Consultants

Developing tourism strategy plans for regions and countries.

E.g. support in

  • creation of the national tourism brand of Romania
  • project for rebuilding the harbour of Tangier, Morocco
  • design of a strategic plan for Relais & Chateaux
  • feasibility study for a new Hotel in Gran Canaria
  • Business Intelligence System for Spain
  • analysis of tourism products in Portugal
Oct 2007 - Aug 2009

Research Assistant

NZTRI - NZ Tourism Research Institute

Research Assistant at NZTRI (New Zealand Tourism Research Institute):

Assist with several projects: Pasifika Festival; Spa Tourism NZ; Western Southland; Strategic Plan Northeast Iceland; Top of the South Aquaculture and Seafood Trail, Consultants to the Aviation, Tourism and Travel Training Organisation - ATTTO:

·Marketing, especially web presence: www.nztri.org

·Qualitative and quantitative research and analysis

·Data Presentation(writing articles and projectreports; doing presentations, developing official documents; preparing proposals)

Feb 2007 - Jun 2007

Assistant of Project Manager

AZ Direct

Assistant of Project Manager of Data + Services, a department of AZ Direct GmbH

·Analysis of Direct Marketing Data

·Power Point Presentations for Customer Service


Jul 2005 - Feb 2007

Marketing Manager

AZ Direct

Marketing Manager for two new departments of AZ Direct GmbH:

ConData, arvato services and eValuate, arvato services

  • Public Relation Management
  • Newsletter (strategic planning, implementation, workshop, realization)
  • Websites (idea, strategic planning, content)
  • Mailings
  • Christmas trade
  • Support of Sales Department
  • Event Management (Opening ceremony, User-Meeting, Kick-Off)
  • Organisation of fairs, Customer Service
  • Design / Content of Power Point Presentations
  • Support of Product Management
  • ConTo (Product-) Design
  • Advertisement (Idea, Design, Development of: brochures, poster, promotion/advertisement material)
Sep 2003 - Jun 2005

Student Trainee

Bertelsmann AG

Industrial professional training to an industrial sales representative at the Bertelsmann AG (media worldwide)

As part of the training program I worked in the following departments:

·InmediaONE - Secretarial office for the management·arvato services - Controlling / Calculation·Sonopress - Customer Service·Bertelsmann Club - Licences for the book program·Bertelsmann AG Donation - Secretarial Office / Centre for University Development·Bertelsmann AG Corporate Center - Corporate PR


Jul 2007 - Jul 2009

Master of Tourism Studies

Auckland Universityof Technology (AUT)

Auckland University of Technology:

Master of Tourism Studies

Master Topic:

‘The role of key stakeholders in sustainable tourism development: The Case Study of Nelson/Marlborough in New Zealand.’

Sep 2003 - Feb 2006

Bachelor of International Management (B.A.)

FOM - University of Applied Sciences

Dual studies at Bertelsmann AG in cooperation with the university of Applied Sciences (FOM) Essen:

Bachelor of International Management (B.A.)

Sep 2003 - Jun 2005

Industrial Sales Representative

Bertelsmann AG

Professional training at Bertelsmann AG:

Industrial Sales Representative

Aug 1997 - Jun 2003



Cäcilienschule Wilhelmshaven, state recognition free academic secondary school in ecclesiastic sponsorship:


About Me

In August 2009 I successfully finished the Master of Tourism Studies at AUT, New Zealand. After working about 2 years as Tourism Consultant at THR, International Tourism Consultants in Barcelona, Spain I am now working as Tourism Consultant at inspektour - Institute for Tourism and Leisure Consulting in Hamburg, Germany.

Publications & Presentations

Hull, J., Jodice, L., Sassenberg, U., & Sirima, A. (2009). Exploring the role of innovation in promoting sustainable tourism development in peripheral communities: The Top of The South Aquaculture and Seafood Trail, New Zealand. A report to the Top of the South Seafood Project Steering Committee. Auckland: NZTRI. Sassenberg, U., Jodice, L., & Hull, J. (2008). Top of the South: What's happening with tourism and seafood. Seafood New Zealand, 16(11), 24-27.

Sassenberg, U., Hull, J. (2010). The French Shore Historical Society in Newfoundland and Labrador, Canada and Pašman resort on Pašman Island, Croatia: Creating New Cultural Visitor Experiences. International Conference on Creative Tourism, Barcelona, December 9.-10. 2010

Sassenberg, U (2010). Seminar about the possibilities with an degree in tourism, Hochschule Harz, University for applied sciences (FH), Wernigerode, Germany, October 29. 2010 Sassenberg, U., Hull, J., Jodice, L. (2009). Exploring the impact of innovation in promoting sustainable tourism development: The role of key stakeholders on the Top of the South Aquaculture and Seafood Trail in Nelson/ Marlborough, New Zealand. Environmental Research Event 2009, Noosa, QLD. Environmental Research Event 2009, Noosa Heads, Queensland, Australia (1-12). 10.-13. May 2009. Sassenberg, U., Hull, J., Jodice, L. (2008). Exploring the impact of innovation in promotion sustainable tourism development: The role of key stakeholders on the Top of the South Aquaculture and Seafood Trail in Nelson/ Marlborough, New Zealand. New Zealand Tourism & Hospitality Research Conference 2008. "Re-creating Tourism", Hanmer Springs, Neuseeland. 3.-5. December 2008


AUT - Head of School Achievement Award for the 2008 Academic Year, 2009


2006, 1 weekGoodrich Corporation, Global Supply Chain Management Group (USA)

2001, 2 weeksSparkasse Wilhelmshaven, Electronic Banking and Customer service (D)

2000, 2 weeksTerramare, Research Institute of Marine Biology (D)

Additional Skills


- German (mother-tongue)

- Advanced English skills

- Good Spanish skills

- Basic French skills

- Qualification in Latin

Computer Literacy:

Microsoft Office Professional 2007, Photoshop Elements, InDesign, SPSS 15.0


Culture, Travelling, Photography, Design, Sports

Work Experience (Jobs)

October 2007 – November 2008Fullers Group Limited, On Board Customer Service (NZ)

July 2007 – September 2007BOC Limited, Data Entry (NZ)

October 2001 – June 2003Bookstore at the depot: Gedankenflieger, Customer Service (D)

April 2002 – June 2003Ice café Seerose, Customer Service (D)

Season 2002Water Ski Hooksiel, Customer Service (D)

September 2000 – February 2002Concerts of Symphony, Theatre Wilhelmshaven, Customer Service (D)