Summary

 am 

Skills

Skills

My personal skills

  • Target driven & a key team player
  • Strong negotiation skills when managing both large and small clients
  • Always highly motivated & eager to learn additional skills
  • I am very creative and have been involved in discussions with marketing projects and campaigns
  • Extremely good organizational & planning skills with a high attention to detail.
  • Excellent problem solver who is always ready to take on a challenge.

Work History

Work History

SaaS Business Leader for Commerce (Team Leader)

Jul 2015 - Present
IBM Ireland
  •  My role covers multiple solutions including IBM Commerce, Marketing offerings, Customer analytics, Merchandising, Omni-channel, Mobile engagement & Digital Marketing.

  • I manage an array of accounts primarily in the retail sector.

  • IBM’s SaaS commerce solution is my main focus.

  • I increased our team’s revenue number both in software and services by cross selling and up selling. I manage the team SSLs(reports to senior management) & have daily discussions with key IBM contacts.

Senior Lead Development Rep. & Team Leader

Jan 2013 - Jun 2015
IBM Ireland
  • Plan & execute with each team member individually on how to reach the team target.

  • SSL with the Team & with senior Management.

  • Coaching & Mentoring the team & new hires.

  • Bi-weekly contact with the Nordic marketing team for campaign updates & to improve the marketing team’s processes and reporting. Generated a conversion of 15-20% of responses into opportunities and 50% of opportunities revenue into wins.

  • Extensive knowledge of CRM Siebel, Sales Connect(Sugar CRM) and campaign management tool Unica Affinium.

  • Generated new business through digital channels & used Linkedin Inmails to reach out to new       customers. Ongoing education of software and related solution selling to enable effective cross selling.   Increased volume of leads & revenue across software and services by cross selling on software.

  • Developed and executed a sales territory plan to ensure maximum coverage. Generated new business &   New logo through aligning with key parts Demand programs.

Software Lead Development Rep

Feb 2012 - Dec 2013
IBM Ireland
  • Generated a conversion rate of 15-20% of Responses into opportunities and 50% of opportunities revenue into wins.

  • Extensive knowledge of CRM Siebel, Sales Connect(Sugar CRM) and campaign management tool Unica Affinium.

  • Generated new business by aligning with key demand programs. This generated new business into the team, increased volume of leads, conversion rates and revenue. Increased volume of leads & revenue across software and services by cross selling on hardware.             

  • Developed and executed a sales territory plan to ensure maximum coverage.

  • Generated new business including difficult New logo clients through aligning with key parts Demand programs.

Hardware Lead Development Rep

Jan 2011 - Jan 2012
IBM Ireland
  • Generated new business through aligning with key parts Demand programs. This generated new business into the team and increased volume of leads, conversion rate and revenue.

  • My main focus was IBM Hardware for the Nordic Market, including System X, Storage, Power & PureFlex. Excellent knowledge allowed me to drive demand through Lead generation, campaign work, outbound and inbound calling. I used web request responses and worked alongside Sales reps in Country to build pipeline.

  • Manage an increasing volume business to include a pipeline of over 35 opportunities in a quarterly cycle.

  • Generated a conversion rate of 15-20% of responses into opportunities and 10% of opportunities revenue into wins.

Tele Markeitng

Apr 2008 - Dec 2010
Cisco London
  • Dealt directly with customers either by inbound or outbound calls, email or live chat

  • Excellent knowledge about Cisco Hardware & Software Products, Cisco services & Cisco Leasing. To respond and resolve any customer service issues in a timely and professional manner Arranging marketing campaign for Cisco business partners. Generate BANT qualify leads, Face to face Appointment booking Used WebEx to show customer Cisco products.

  • I was a top seller and received various awards.

Tele Marketing

Mar 2007 - Mar 2008
Hart Hanks London
  • I presented the company’s key products and solutions to prospective customers.

  • I managed all distributor consumable sales – making regular contact with my client base for support and guidance and added more consumables to their product range.

  • Working in a flexible way and as part of a team.

  • Identifying new opportunities and encouraging clients to upgrade or make new purchases.

  • Actively promoted installed network appliances such a printers or routers.

Education

Education

IBM Ireland

Jan 2011 - Present
  • LeadPro 2013
  • Emerging Leaders Pass 2013
  • Team Leader Assessment 2013 
  • TopGun : Big Data & Analytics 2014, Software Cross brand 2013, System & Pureflex 2012, Storage 2012
  • Global Sales School Pass 2011
  • Global Master Class Pass 2012

Cisco UK

Mar 2007 - Dec 2010
Cisco

Cisco Security(Ironport),

Switching, Routing, Wireless, Unified Communication, WebEx, & Virtualization

Achivements

Hundred percent club 2012

Hundred percent club 2013 

Hundred percent club 2014

Digital Adapter Award Q4 2014

IBM TopTalent 2013

IBM TopTalent 2014

Other achievements

I was selected to be part of IBM Ireland’s 2015 Cloud, Analytics, Mobile, Social & Security(CAMSS) Video

I have presented to multiple IBM Vice Presidents and Executives

I was a Project Manager for various projects within our Digital Centre

Other Interest

I am a social Media fanatic and am involved in anything Digital. I have been involved in several projects to improve social media adoption within my team & the wider IBM centre. I have presented & demonstrated the benefits of Social Media, best practices, tools for sales reps, the management team and for the marketing team.

I am a proficient user of Hootsuite, Linkedin, Twitter, RSS Feeds, Klout, Google+, Aboutme, paper.li, Slideshare, prez, Facebook page, IBM Connection and am keen to learn and use any of the latest tools to assist me in building the best relationship between me and my clients.

PBC Feedback

PBC FEEDBACK FOR 2014 BY Marie Augier:

Rating: PBC 1 : among the top contributors this year

* Overall assessment:

Sasi had a really good 2014, she has achieved her full year targets. Sasi have worked really closely with Nordics and European New hires by sharing her expertise of the LDR mission. She has consistently worked on the full Nordics number by ensuring that all won opportunities were reflected correctly in the system.

Sasi is a role model for her team, especially in the area of digital where she excelled by using new and diverse tools such as Paper Ly, Hootsuite, voicestorm...

Sasi has taken extra responsibility by visiting the sponsors in Denmark and preparing and presenting in front of Executives: the Day in the life of a LDR.

Sasi developed a really strong relationship with sponsors in country as well as Insides sales Director and insides seller team, she is always looking for creative campaigns and way of working and consistently promote the LDR mission.

Sasi has developed strong management skills through experience and ownership of her business.

For 2015, I would recommend Sasi to keep working towards a management position. Thanks a lot for your 2014 contribution, I wish you all the best for 2015.

Peers Feedback


Hi Sasi,

I wish you the best in your new role and also thank for the great job you have done within LDR role for Nordic. Not only on your own core role and ensuring dedication and focus on this, but as well your engagement cross LDR setup and you are key part of where we are today in this journey we are on.

Thanks a lot and it has been a please working with you.

____________________________________________

Med venlig hilsen / Kind Regards
Jesper Bloch
Marketingchef
Performance Marketing Leader, Nordic

Hi,

 "I have been working with Sasi for a few years in her capacity as LDR for Analytics. I find Sasi to be competitive and have a drive, when it comes to reaching her objectives and thinking out of the box to drive pipeline to the sales team. Sasi has developed a focused digital seller profile, where she is striving at being essential to our customers at all times."

 Karen Marie Schouenborg
Nordic Portfolio Marketing Manager
IBM Analytics

Phone: +45 51 63 83 37
E-mail: KMSCH@DK.IBM.COM