Director, Partnerships - APAC
Hootsuite Media Singapore
Channel & Business Development:
- Grew partner channel revenue from 6% to 30% of total revenue.
- Executed partner strategy for global agencies like WPP, Mindshare, Dentsu, Publicis to expand their social media service capabilities.
- Expanded revenue through channel partnerships with SI’s and solution providers.
- Designed referral & reseller partnership models for channel-only markets.
- Forged ecosystem & integration partnerships with ISVs like Stackla, Digimind, Synthesio.
- Developed partnership and channel strategy for the region from the ground up.
- Increased partner revenue by 800% YoY Growth.
- Led the partner team to maximize channel revenue .
- Built and executed Go-to Market strategy for Agency, Solution & ISV partner programs.
- Formulated and delivered partner marketing programs through events & webinars.
- Developed partner sales enablement toolkit and materials.