Summary

Cross-functional experience in leading solution teams for mobile, social & cloud platforms. Regional leader with the desire to create value through crafting partner technology ecosystems. I believe in transformation through technology and doing business through partnerships with clients, agencies, SI's & ISVs.

Seeking a challenging leadership role where I can bring technology, ideas and people together to create value through innovation and engagement.

Experience

Work History
Aug 2014 - Present

Director, Partnerships - APAC

Hootsuite Media Singapore

Channel & Business Development:

  • Grew partner channel revenue from 6% to 30% of total revenue.
  • Executed partner strategy for global agencies like WPP, Mindshare, Dentsu, Publicis to expand their social media service capabilities.
  • Expanded revenue through channel partnerships with SI’s and solution providers.
  • Designed referral & reseller partnership models for channel-only markets.

Strategic Alliances:

  • Forged ecosystem & integration partnerships with ISVs like Stackla, Digimind, Synthesio.

Leadership:

  • Developed partnership and channel strategy for the region from the ground up.
  • Increased partner revenue by 800% YoY Growth.
  • Led the partner team to maximize channel revenue .

Program Marketing:

  • Built and executed Go-to Market strategy for Agency, Solution & ISV partner programs.
  • Formulated and delivered partner marketing programs through events & webinars.
  • Developed partner sales enablement toolkit and materials.
Feb 2011 - Jul 2014

Head of Developer Relations & Ecosystem Partnerships - APAC

BlackBerry Singapore

Program & Platform Marketing:

  • Responsible for delivering content and partner ecosystem strategy across Asia Pacific.
  • Increased Partner NPS in region from 21% to 60%.
  • Created ISV & startup partnership programs with infocomm bodies such as IDA-SG, MDEC-MY.
  • Increased app store vendors by 372% in one year.
  • Increased app store content by 228% in the same year.
  • Drove community management programs through key influencers(elite partners).
  • Designed a crowd-sourced app marketing program which received a Marketing Excellence Award for Best Social Media Engagement.
  • Developed partner engagement programs for major industry events: CommunicAsia, Forbes CEO Conference, Echelon, CeBIT.

Market & Business Development:

  • Exceeded regional content acquisition targets: Acquired 43% of all store content globally that contributed to 30% of store revenue.
  • Drove new content acquisition and distribution across the value chain and pipeline with regional and local partners such as Kompas, ESPNStar(Fox), Astro.
  • Launched BBM Money mobile social payment solution in Indonesia.

Partner Management & Strategic Alliances:

  • Forged framework partnerships with Unity(Gaming),  vServ, Smaato (Advertising, RTB).
  • Negotiated, closed and maintained strategic partnerships and deals with developers, publishers, brands, content owners in APAC.

Leadership:

  • Led cross-functional business units of solution consultants, evangelists, and marketing.
  • Managed an annual marketing budget of US$3 million dollars.
Jun 2009 - Feb 2011

Senior Solutions Manager - Alliances

BlackBerry Canada

Business Development:

  • Managed relationships with strategic ISVs of the BlackBerry Alliance Program.
  • Managed and acquired media partnerships with top content owners: Spotify, MobiTV, Slacker Radio, Pandora Radio & AT&T U-Verse.

Product & Program Management:

  • Owned product and platform features such as Search, Multimedia, Music, Video, Radio.
  • Managed third-party content delivery & integrations for over 25 product launches.
  • Served as a liaison with internal product teams to gather and prioritize market and product requirements for third party applications.

Solution Consulting:

  • Served as a Platform API subject matter expert for enterprise customers.
  • Designed and developed frameworks and prototype demos and samples for new APIs.

Program Marketing:

  • Partnered with Lego for NXT Robots Demo controlled by Bluetooth Java APIs.
  • Contributed to the development community through social media channels: whitepapers, blog posts, tutorials, videos (devblog.blackberry.com/author/sarimaz1/).

Technologies:

  • Mobile Platforms: BlackBerry, Android, iOS, Flex.
Sep 2008 - Jun 2009

Team Lead, Mobile Application Development

BlackBerry Canada

Leadership:

  • Successfully led the global developer support operations for RIM enterprise customers.
  • Maintained a CSAT of over 92% with over 300 app engagements a month.

DevOps:

  • Streamlined developer experience through support forums, platform issue management, code signing.
  • Designed and developed knowledge management content for enterprise customers globally to promote mobile for their digital content strategy

Program Marketing:

  • Created & launched the first BlackBerry Enterprise Developer program targeted at SMEs.

Mar 2007 - Sep 2008

Software Engineering Consultant - Mobile

BlackBerry Canada

Solution Consulting:

  • Created a mobile app push framework for enterprise mobile apps.
  • Mobilized BMC Remedy ticketing solution for the global customer support organization.
  • Successfully implemented 'RapidReach' a 3000+ user contact and event management solution for the US Democratic National Convention (DNC).
  • Automated code signing by developing the 'Signature Key Online Processor' to streamline and reduce dev wait times from 5 business days to 1 business day.

Customer Success:

  • Led developer training workshops for enterprise accounts such as the US Senate, British-American Tobacco, Telus, FBI, HSBC, Liberty Mutual and Home Depot.
  • Conducted workshops and sessions at key conferences such as JavaOne, MSDevConnections.
  • Consulted on mobile solutions for several high profile client accounts including BloomBerg, Morgan Stanley, JP Morgan Chase and Computer Associates.
  • Established a virtual test lab dev environment for the team to assist with troubleshooting and testing of customer issues.

Technical Competencies:

  • Java (J2ME, J2SE, JavaScript), C/C++, C#, HTML5, ASP.NET, PHP, Flex, Flash, AIR.
  • Networking: LAN, WAN, WiFi, Bluetooth, WAP, TCP, UDP, NFC, Web Services.
  • Multimedia Solutions and Content Delivery: RTSP, HLS.
Feb 2004 - Mar 2007

Senior Analyst - Enterprise Mobility Solutions

BlackBerry Canada

Customer Success:

  • Established Enterprise support operations in Singapore for global and regional coverage.
  • Developed New Product Training programs for the customer support organization.
  • Responsible for large scale infrastructure implementations for strategic accounts.

Leadership:

  • Led a global team of 15 support reps.
  • Developed and Implemented Patches for BlackBerry Enterprise Solutions.
  • Implemented escalation process for on-call and 24/7 global coverage.

Technical Competencies:

  • Enterprise Software: SalesForce CRM, SAP SRM.
  • Systems and Data Management: Active Directory, Exchange, SQL, Access, Domino, IIS.
Sep 2001 - Nov 2003

Web Developer - Financial Services

York University Canada
  • Managed the entire financial services online presence for the university.
  • Revamped the UX of the Financial services website and developed brand guidelines.
  • Implemented self-service document management portal for tax forms, invoices, etc.

Technical Competencies:

  • HTML, JavaScript, CSS, Java, Flash, Adobe CS.

Education

Education
Sep 2012 - May 2014

MBA - International Business

Arcadia University, PA USA
Aug 2000 - Jun 2004

Bachelors of Science - Computer Science

York University, Toronto Canada