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Sarfaraz Ahmed Abbasi

  • Flat # 7 Block 18 Defense garden apartments DHA phase 1 Karachi Pakistan
  • +92 3332712918

Customer Services | Key Accounts | CRM | Marketing Professional


A smart, committed and self-motivated individual with an outgoing personality, experienced in B2B, B2C, Sales & Services to international clients. Ability to develop relationships with key business clients and colleagues possessing a proven track record of building long-term relationships with clients and ensuring that value is provided to their businesses

Work experience

Jan 2015Present


TL Key Account Managers
☑ Execute marketing strategies for International accounts, including industrial machinery, Paper packaging, construction, agriculture, apparel, beauty equipment, Automobiles etc ☑ Research international trade shows to participate and to fix the meetings of buyers with suppliers. ☑ Ensure ROI for all clients by assisting in closing orders ☑ Advise clients of the latest trends in online search marketing regarding SEO, social media and SEM. ☑ Performing Social Media marketing activities on Facebook, LinkedIn etc, to provide utmost business exposure to clients. ☑ Develop a strategy the team will use to reach its goal. ☑ Provide any training that team members need ☑ Communicate clear instructions to team members ☑ Listen to team members'​ feedback ☑ Monitor team members'​ participation to ensure the training they providing is being put into use, and also to see if any additional training is needed ☑ Manage the flow of day-to-day operations ☑ Create reports to update the company on the team's progress. ☑ share reports to appropriate personnel.
Feb 2013Present

Industry Key Accounts Manager

TradeKey Pvt. ltd
INDUSTRY KEY ACCOUNTS MANAGER ☑ New Business Development-target and approach potential clients globally, build contacts within these companies and manage the ongoing business. ☑ Account Management-own and manage a portfolio of 7 Industries in China Region, build long term relationships within these accounts, expand into new divisions and introduce additional service offerings. ☑ Achieve Key Performance targets-consistently exceed the required number of calls, meetings, execution of agreements, new clients and revenue targets. ☑ Networking & Lead Management-connecting, sourcing potential companies through various mediums and initiating potential lead in to dealings and sales. Develop and executive strategies that maximize growth in the International Trade Space ☑ Manage hand off of innovative business ideas to select and prioritize relevant opportunities and conduct market research to identify B2B opportunities ☑ Develop new sales relationships to increase revenue volume via cold calling, networking etc ☑ Identify and exploit business opportunities with existing and new clients. Ensure 100% usage of the company's CRM system, accurately recording all customer interactions.
Apr 2012Aug 2012

Business Development Executive

TradeKey Pvt. ltd
Business Development Executive ☑ Worked in new markets of Africa(Mozambique) ☑ Build customer's interest in the vehicles offered by the company ☑ Maintain profitable relationships with the business clients ☑ Provide personalized customer service of the highest level ☑ Work on ERP to provide the complete details of vehicles to customers ☑ Customer's follow-ups through email or ☑ Serve as a bridge between company and client
Jul 2011Aug 2011

Admin Officer

Zeal Imperial Panache SMC Pvt.
Admin Officer ltd Karachi




University of Sindh Jamshoro


University of Sindh Jamshoro


Sep 2014Oct 2014

Social Media Marketing


Gaining website traffic or attention through social media sites




Projetc Project : Buyer's Grading

Buyer's Classification into:

Grade A: (Industry Product,Order Quantity,Meeting MOQ,Buyer Company Website,Email with Company Domain,Contact Information,Country,Connectivity,Email / Chat,Social Media,Source
Internal/External,Order status)

Grade B :(Industry Product,Order Quantity,Meeting MOQ,Buyer Company Website,Email,Contact Information,Country,Connectivity,Email / Chat,Social Media,Source
Internal/External,Order status)

Grade C: Industry Product,Order Quantity,Meeting MOQ,Buyer Company Website,Email,Contact Information,Country

Buyer’s Connectivity Stages.
Buyer Confirmed: (when buyer provides all the information, specs, MOQ and relevant product)
Buyer and Supplier Connected: when buyer responds through email and provides all the relevant information. The information is sent to the member (putting buyer’s email in cc) to bring it in connection.
Buyer and Supplier Negotiation: when buyer negotiate with supplier. For example , price , destination port , shipping process etc
Order Closed: when buyer confirms the payment to the member or member confirms the order has been closed.

Project : Buyers Relationship Management

Understand Buyer’s needs and problems;

Should communicate if supplier meets their commitments;

Provide superior after sales support;

Make sure that the customer is always telling the truth (must be honest)

Have a passionate interest in establishing and retaining a long-term relationship (e.g., have long-term perspective).


  • English
  • Urdu
  • Sindhi


Hobbies and Interests

  • Team sports (Cricket, badminton) 
  • Determination activities (running, Gym)
  • Brain activities (Rubik’s cube)


References are available on request.