Objective

I am an experienced SEO and social media content strategist interested in growing the online presence of small businesses through brand enhancement. Translation: I write nifty copy that people like to read.

Currently, I am looking for projects that allow for flexible, work-from-home hours but will happily pop in a few days a week to most Bay Area businesses for strategic collaboration as needed.

Certifications

CLAD credential May 2013

SEO certification through Success Works January 2010

Current Projects

Writing Samples

Work History

Work History
2011 - Present

Co-founder

Tiny Reminders
  • Co-owner and content strategist of this web-based company that offers tips to assist busy moms in their photo book making adventures.
2011 - Present

Owner/Principal

Alameda on Location
  • Liaison business which refers locations in Alameda to media production companies. Responsible for all aspects of its growth and success: communications, sales, relationship-building and strategic alliances, budgeting, and marketing.
  • Created website using StudioPress. Responsible for all website maintenance including photos and original content.
2000 - Present

SEO Content writer and strategist

Self-Employed
  • PeopleSoft, Inc: Edited within the PeopleSoft Client Services group EAS manuals for clarity, style and international translation. Met team-based project outcomes by collaborating in the sourcing and development of the company style guide. Co-wrote style guide curriculum and provided direct instruction to employees.
  • Pixelter: Strategized website content for an international audience. Enhanced branding for two websites, repurposing applicable content and creating new content using keyword research.
  • Red Sail Sports: Assessed and improved the online marketing newsletter by rewriting copy for humor/imagery with a strong call to action. Sourced content for reuse across multiple platforms.
  • WeAr Interactive: Rebranded name to more accurately reflect tone and scope of business. Developed website content for use across multiple platforms including brochures and digital media. Delivered all projects on time and to client satisfaction.
  • Additional projects include Blackhawk Business Center, Danville Business Center, Saint Philip Neri Catholic School, Complements Hair Design, La Penca Azul restaurant, Wade Construction Company and Netscape.
Mar 2013 - Jun 2013

English teacher

San Leandro High School
  • Won over an audience of cynical seniors who had experienced four substitute teachers in seven months. Dedicated tutoring after hours resulted in a 95% graduation rate with a 97% senior thesis completion rate. Inspired students to a greater understanding of prose and African culture through the study of Things Fall Apart.

Education

Education