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Work experience

Oct 2010Present

Marketing & Sales Consultant

KRIS Communications (Cordillera Communications)

As a consultant, I partner with Corpus Christi area retailers to maximize their marketing efforts and increase sales through advertising on three media platforms: TV, internet, and mobile. The seven media properties among these platforms are KRIS (NBC), KZTV (CBS), KDF (Independent), KAJA (Telemundo), the CW South Texas, KRISTV.com, and KZTV10.com. I also write and produce TV commercials to be utilized in both this market and markets across Texas. In addition, I provide PR services for my clients by writing and editing news releases, scheduling media appearances and talent interviews, and implementing social media strategies.

**KRIS Communications is the only configuration of 7 multi-media platforms under one sales organization in the nation**

Jan 2010May 2010

Press Office Intern

CBS News

At CBS News, it was my responsibility to manage the main office and daily tasks. I conducted research, such as pulling news clips twice daily and creating media lists with CisionPoint. I edited news releases and pitched news stories to media outlets for the CBS Evening News and 60 Minutes. In addition, I drafted listings for The Early Show Saturday Edition. During my time at CBS News, I also assisted in the preparations for special events including photo shoots, a book release party for a CBS News medical correspondent, and the 2010 Super Bowl.

May 2006Aug 2009

Program Coordinator

Camp Zephyr

At Camp Zephyr, I served as a liaison between the executive staff and camp directors. I organized seven programmed camps each summer and created camp rotation schedules for up to 700 guests per week. I booked speakers, bands, and special talent for each camp. I coordinated and directed special events, and worked with the staff supervisor to execute these events with a 30-person staff. In addition, I formulated and built stage design for Camp Zephyr’s programmed camps, designed a seasonal newsletter and wrote for the Camp Zephyr website.

Education

Aug 2006May 2010

Bachelor of Arts

Baylor University

References

Joe Kickasola

Sonya McNair

Shaune Martinez

Jim Birschbach

Sara's Work

Educational Experience

Baylor Communication in New York

January 2010 - May 2010

Semester-long internship with CBS News

12 hours of college credit earned

Summary

As a self-motivating Marketing & Sales Consultant at KRIS Communications, I perform time-out/diagnostic calls, build multimedia marketing strategies, successfully pitch and integrate said strategies, write and produce television commercials, compile reports and work with clients as a marketing partner. I've had the opportunity to work with a broad range of industries. My experience includes, but is not limited to: automotive, medical, retail, sporting & special events, and non-profit. Though I work largely with local-direct accounts, I also work regularly with local and regional agencies. I'm always open to new challenges and responsibilities as I advance in my career.