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Sep 2009Dec 2010

MSc Marketing

University of Bath

Result: Merit

Further developed my skills in project management, time management, verbal and written communication, data collection and analysis and critical thinking. Group projects included a viral video, relaunch of a luxury brand and an online marketing management simulation.

My dissertation was titled ‘The Glastonbury Experience: An Ethnographic Analysis of Temporal Utopianism.’ Which was conducted through participant observation, ethnography and netnography. It detailed consumer culture theory, rites of passage, experiential marketing and how consumers interact with space.

Sep 2001Jul 2004

BSc (Hons) Business Administration

Cardiff University

Result: 2.1.

Elective modules were chosen in marketing communications; Marketing Environment, Marketing Research and Statistics, Marketing Management and Advertising and Promotions Management.

Sep 1994Jun 2001

Guernsey Grammar School

A-levels: English (B), General Studies (A), Mathematics (C), Spanish (B).

GCSEs: Art (C), English (A), English Lit.(A), French (A), German (B), History (B), Mathematics (A),

Science(AA), Spanish(A).

Work experience

Dec 2012Present

Local Marketing Manager


In support of Specsavers corporate vision and objectives, my role is to create, implement and manage the cluster and local marketing strategies and tactics across two regions for 78 stores across the South of England. 

I am responsible for developing marketing plans for all store launches, relocations, major refurbishments, under performing stores and priority stores in my regions ensuring they remain profitable. This requires a collaborative and highly organised approach working closely with the store partners, retail team and business development team to achieve corporate objectives.

Jul 2011Nov 2012

Assistant Marketing Manager


  • Reviewing and reconciling marketing budgets on a local and cluster level, ensuring that all marketing spend does not exceed the set budget.
  •  Monitoring competitor activity and responding to any competitive threat.
  • Liaising with Creative Services and drafting creative briefs when required.
  • Ensuring all media and artwork is booked, proofed and supplied in line with set deadlines.
  • Implementing local marketing strategies and tactics for 75 stores in the South of England.
Dec 2008Jul 2011

Various positions

Hospitality Industry

Worked in cafes, pubs, bars, and a 5* hotel up to supervisor level. Shows my ability to communicate effectively with a diverse range of people.

Oct 2010Mar 2011

Research Assistant

University of Bath
  • Assisting senior lecturer at the school of management.
  • Collecting over 600 survey respondents face to face and using an online survey tool.
  • Entering data onto SPSS.
Sep 2010Nov 2010

Voluntary Marketing Assistant

Bath Film Festival
  • Updating website content, mailing list and sending email bulletins.
  • Using Photoshop to resize images for use on the website and brochure.
  • Distributing marketing materials.
  • Developing social media strategies on Facebook and Twitter.
  • Participating at event and providing information to the public.
Aug 2008Dec 2008

Marketing & PR Assistant work experience

Alderney Tourism
  • Supporting the marketing manager and other colleagues.
  • Evaluating marketing campaigns, analysing available data.
  • Writing and distributing press releases for the Alderney Journal and Guernsey Press.
  • Managing the production of marketing materials; brochures, leaflets, maps, DVDs.
  • Writing and proofreading copy.
  • Liaising with designers and printers.
  • Arranging for the effective distribution of marketing materials.
Apr 2007Oct 2008

Trust Administrator

Trust Management Ltd
  • Proficient user of the Troika accounting package and Internet banking on BNY Inform.
  • Dealing with the corporate notifications and capital events.
  • Responsible for the day to day administration of the office.
  • Reconciling bank statements and investment valuations.
  • Apportioning the dividends received to the clients.
  • Handling post and petty cash.
  • Processing invoices and making payments via BACS and CHAPS.
  • Organising new archive filing system.
  • Answering and directing calls.
  • Booking employee air and rail travel.
  • Liaising with suppliers to place orders for stationery, office equipment and repairs.


Flute grade 8 standard, music theory grade 5. Played in orchestras, wind bands and ensembles.
Microsoft Office


Viral Video Project


Travel: Traveled independently for a year (2005-2006), visiting Japan, Australia, Bali, New Zealand, Fiji and USA. Recently visited Ireland, Spain and Morocco.

Sport:  While travelling obtained PADI Open Water and Advanced Open Water in scuba diving. Member of the Cardiff University kickboxing club.At school was part of the school hockey team, and participated in inter-school cross-country competitions and athletics. I now currently enjoy rowing, yoga, pilates, hiking and cycling.

Films: Enjoy visiting the cinema or watching dvds. I particularly like Spanish cinema, action films and Hitchcock classics.

Reading: My favourite authors are Haruki Murakami, Anita Shreve, Harper Lee, F. Scott Fitzgerald and Philip Pullman.


A hardworking and intelligent marketing masters graduate. Graduating from the top University for business and marketing. Nearly two year's experience within the marketing planning department of a top international retail company. 

Looking to relocate back to the South West