University of Bath
Further developed my skills in project management, time management, verbal and written communication, data collection and analysis and critical thinking. Group projects included a viral video, relaunch of a luxury brand and an online marketing management simulation.
My dissertation was titled ‘The Glastonbury Experience: An Ethnographic Analysis of Temporal Utopianism.’ Which was conducted through participant observation, ethnography and netnography. It detailed consumer culture theory, rites of passage, experiential marketing and how consumers interact with space.