Summary

As an accomplished marketing professional with 5+ years direct web marketing experience, Sarah-Jane's specialties lie in community brand building, viral marketing, social media, web 2.0 tools/technologies, developing strategic partnerships, account management and relationship building as a whole. Sarah-Jane thrives on the constant change brought forth in the online space.

Work History

Work History
Sep 2007 - Present

Marketing Manager/4Q Community Manager

iPerceptions
  • Develops and supports all marketing initiatives for iPerceptions with a particular focus on campaign optimization, branding, SEO, SEM, social media/web 2.0 strategy, multi-channel advertising, viral marketing, and more.
  • Nurtures all communications and marketing strategy for 4Q, iPerceptions' free and simple Voice of Customer Analytics tool.
  • Works with all forward-facing teams at iPerceptions to ensure consistent messaging, branding and value propositions.
  • Works closely with the sales team to develop stellar collateral, presentations and other sales support materials.
  • Achievements/highlights include:
    • Managing a complete corporate site redesign (http://www.iperceptions.com) in Fall 2007.
    • Orchestrating the launch (including development of the website, coordination of PR efforts, community buzz building, etc)  of our free, mass market survey tool, 4Q, in March 2008. This tool was co-developed by iPerceptions and Avinash Kaushik, Google's "Web Analytics Evangelist." In 16 months post launch, we have over 10,000 users. http://www.4Qsurvey.com
    • Central point of contact and key public face for 4Q. Built partnerships with mega-corporations such as Procter and Gamble, who are using 4Q on 40+ of their top brand sites (to name just a few: always.com, crest.com, covergirl.com)
Oct 2006 - Mar 2007

Marketing Manager

Codency
Oct 2004 - Oct 2006

Affiliate Marketing Manager

Ecom Access
  • Development of recruiting objectives, identification and recruitment of websites to join affiliate networks (Income Access - www.incomeaccess.com and Share Results - www.shareresults.com).
  • Drafting and editing of professional copy for communications.
  • Proactive daily email and telephone contact with clients. 
  • Analysis and optimization of daily client operations and relationships.
  • Staying abreast of industry issues and online marketing trends. 
  • Representation of Income Access at industry conferences such as the Casino Affiliate Convention in Amsterdam, Netherlands in April of 2006.
Apr 2003 - Feb 2004

Transcriber

Transcripnor (a division of Medianor)
  • Transcribing of word for word transcripts of news programming, films and various other media sources.
  • Weekend Manager for all CBC and Global Television Transcripts: ensuring quality and delivery of all Canadian Broadcasting Corporation transcripts commissioned during the weekends.
  • Proofreading and editing of colleague's work for grammatical accuracy, language consistency and content adhesion of all English-language transcripts delivered to clients on weekends.

Education

Education
Sep 1997 - Jun 2001

B.A.

Focused classes on media and film studies (theoretical and practical) as well as popular culture classes in both anthropology and sociology.
Sep 1995 - Jun 1997

D.E.C.

Dawson College
Received D.E.C (Diplome D'etudes Collegiale-Quebec) in Honours Creative Arts with a focus on film (production and studies). Also took popular culture, broadcasting and anthropology classes. Graduated on the Dean's List.