Sarah Atkinson

UX Research & Content Strategy

Content Strategy

Posted below are a few general content strategy diagrams and outlines.  Please contact me at for more detailed content strategy samples.

To read my thoughts on the field of content strategy, visit my blog:


I'm an avid runner and health enthusiast. I volunteer for the American Diabetes Association and every year I participate in dozens of runs and events that benefit non-profit groups.

I own the Health Reveler Facebook page at, providing articles and tips for living an invigorating, fun, and healthly lifestyle.

I'm a certified Health Coach through the American Council on Exercise (ACE).


Strategist in user experience, content strategy, product management, and brand engagement. Successful record of translating strategic concepts into positive and profitable customer experiences.

Unique leadership style with proven track record of effective employee engagement, development, and retention in high-growth environment.

I’m passionate about the relationship between human experience and digital and three-dimensional worlds. I look for the narrative threads that connect brands and people within the context of their environments.

My recommendations are informed by research and integrate observation, creative ideas, and critical thinking. My solutions consider operational process, scalability, and growth.

Brands I have worked with include U.S. Bank, Wachovia, Wells Fargo, Lowe’s Home Improvement, Duke University, McDonalds, Chevy, Absolut, Kraft, Ford, and other national brands.

Specialties: Human-Centered Experience StrategyUser Experience (UX) ResearchCustomer Experience MappingUX StorytellingContent StrategyService DesignBrand Engagement

Content Strategy


Work History

Work History
Feb 2013 - Present

User Experience (UX) Researcher

U.S. Bank
Jan 2012 - Feb 2013

Content Strategy Lead

U.S. Bank

Accepted FTE position with the bank after working as a consultant for 6 months.

Jan 2009 - Jan 2012

Content Strategy Consultant

Content Strategy Consulting. Writing & Editing.

U.S. Bank

August 2011 – January 2012

Guilford College

March 2011 – June 2011

Lowe’s Home Improvement 

March 2010 – August 2011

Wachovia, A Wells Fargo Company

June 2009 – March 2010

Klik Marketing

January 2009 – June 2009

2007 - 2009

Manager, Audio Architecture

2000 - 2007

Director of Content
1999 - 2000

Web Manager

Duke University Press
1997 - 1999

Online Arts & Entertainment Editor

News & Record