Sarah Heinen

  • Lawrence US-KS
Sarah Heinen

Marketing Executive


Results driven professional with experience that transcends all facets of marketing. With 5+ years in account management & event coordination, I excel at managing multiple projects & deadlines, defining project goals & budgets & providing top-rated customer service to ensure project success. While my experience is project coordination, my passion lies in building relationships. Whether it's  my internal marketing team & the outside vendors that I work with to bring projects to life or the clients that I'm working on behalf of, I enjoy the nuances of figuring out the most effective & efficient way to deliver results that surpass expectations.

Work History

Work History
Aug 2013 - Present

Marketing Executive

Kansas Department of Commerce
  • Provide day-to-day project management for key Agency accounts not limited to processing project requests, preparing budgets & managing multiple timelines
  • Execute internal & external agency events including business recruitment events, annual state Energy Conference, Minority & Women's Business Development Award, Governor's Exporter of the Year, Business Appreciation Month, awards banquets & special projects as assigned by the Governor
  • Coordinate venue selection, contract negotiation, catering, audio/visual, entertainment, invitations, signage & event correspondence with agency partners & target audience
  • Provide marketing support to Kansas Economic Development Alliance organization including event coordination
  • Facilitate meetings with production teams to develop action plans, timelines & benchmarks for project
  • Work with creative team to implement agency marketing & communication plans via media releases, e-newsletters, direct mail, email campaigns, social media & specialty pieces
  • Utilize email marketing software & online survey tool to reach target audience & solicit event/program feedback
  • Maintain agency website via CMS platform
  • Lead design & development of special initiative website & redesign of agency website
  • Monitor website traffic & advertisement effectiveness via Google Analytics
  • Develop & execute Business Recruitment advertising plan
  • Negotiate advertising contracts & purchase placements
  • Draft ad copy & conceptualize designs with creative team
  • Develop social media strategy for KANSASWORKS division
  • Create business presentations for senior leadership team
Sep 2014 - Present

Outreach Coordinator

Velocity Church
  • Liaise with representatives of local organizations to determine partnership opportunities
  • Develop & propose outreach event plans, timelines & budgets for church executive leadership review
  • Supervise outreach team & facilitate group meetings
  • Recruit & coordinate event volunteers
  • Create & distribute promotional materials
  • Arrange secondary services such as photographer/videographer
  • Track current & prospective volunteers via database software
Jul 2010 - Jul 2013

Account Representative

Osborne Industries, Inc
  • Consulted with current & prospective clients on project requirements
  • Coordinated projects from order entry to invoicing
  • Maintained sales spreadsheets
  • Developed & distributed company print & digital marketing materials
  • Planned & developed annual advertising budget
  • Managed branding initiatives for Osborne OEM division
  • Organized internal events as necessary


2003 - 2008


Kansas State University
  • Dean's List
  • Benchmark Financial Scholastic Achievement Award


Justice Matters

  • Board of Directors

Douglas County Young Life

  • Public Relations Team Member

Leadership Mitchell County

  • Program graduate
  • Board of Directors