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User Experience Research and Data Visualization Projects



Information Architecture & Customer Journey Map

Design Flows & Maps

Work experience

Mar 2016Current

Senior User Experience Consultant, (Self-Employed)

Sparkle Investments, Inc

Provide full-service usability research and user interface design consulting for clients in the financial services and training arena, including Financial Success Club and KickAss TV Studios.

Create customer journey maps, user interviews, design and run moderated and unmoderated usability testing and research for enterprise-wide projects.

Increased time-on-site from 30 sec to 2 minutes, decreased abandoned applications by 24%

June 2016May 2017

Senior User Researcher (Independent Contractor)


Created personas, usability testing, customer journey maps, wrote and conducted mixed user testing and remote task analysis.

Revised heuristic evaluation tools leading to 5% efficiency in prototype design.

Served as UX Lead collaborating with multi-disciplinary teams for internal project management tool used by 5k employees.

Nov 2014Mar 2016

Senior User Researcher (Infosys Contractor)

Northwestern Mutual

Competitive analysis, contextual inquiry and completion of remote and lab-based usability testing for agile projects on mobile and tablets. Persona creation and application for online field rep tools and researched effectiveness of responsive design for insurance prospects and clients.

Mar 2011Jun 2014

Senior User Experience Researcher (Advantis Contractor)

U.S. Bank
Designed and conducted usability testing and research for mobile and online banking apps in an agile, fast-paced user experience environment. Recommended design improvements based on findings and financial industry trends. Collaborated with UX team on information architecture and user interfaces for mobile and online apps.
Aug 2010Feb 2011

Senior Usability Analyst (COMSYS Contractor)


Identified and evaluated user issues and incorporated the needs of users and usability best practices into web-based application design. Created wireframes, mockups and user profiles through field observation. Mentored and coached analysis staff. Worked in an Agile Scrum environment with other IT professionals to ensure applications added value to business operations.

Nov 2009Jun 2011

Senior User-Centered Designer (Aquent Contractor)

Mayo Clinic

Developed ethnographic user studies; developed personas, wireframes and site maps for several large intranet sites. Implemented Drupal-based content management system, taxonomy and information architecture including wireframes.

Jun 2009Sep 2009

User-Centered Designer (Bjorksten | bit 7 contractor)

Roche NimbleGen

Conducted field studies, design reviews and usability testing for B2B e-commerce portal. Created wireframes, user task and interaction flows, and RIA prototypes. Prepared UI design specifications to ensure ease-of-use and successful task completion from a user-centered perspective.

Oct 2006Mar 2009

User Interaction Designer (KFORCE contractor)

FIS Global

Lead UI designer and prototyper of user interfaces, processes and workflows through the 100,000+ hour application development lifecycle of a Mortgage Loan Origination Solution and its accompanying toolkit for customizing the product. Prepared detailed interaction specifications, navigation rules and site maps. Analyzed human factors including user needs, objectives, preferences, and work methods; categorized and labeled data. Designed mental models and interactive mockups and wireframes including page layout  and information architecture.

Apr 2005Oct 2006

Senior User Experience Architect (KFORCE contractor)

American Family Insurance

Architected and designed user interfaces for complex websites and web applications including an Auto Insurance Estimator. Created usability test objectives and standards; developed task flows, test cycle plans, test cases, and test scripts. Resolved problems by modifying testing methods during tests; conferring with business partners to revise test objectives and standards. Collected, analyzed, interpreted, and summarized test data; recommended software changes.

Jan 2003Apr 2005

Web Communications Manager

State Bar of Wisconsin

Managed a 6-member web development team of content editors, application developers and visual designers.Created the information architecture, user task flows, and content management taxonomy for a 4000 page e-commerce and legal research site. Performed task analyses, user acceptance, and usability testing throughout the user-centered design process.


Vocational certificate

New Horizons Institute


Michigan State University

Bachelor of Arts Degree with Honors, Film Studies, 3.67 GPA in Honors College while working 20 - 30 hours per week. Developed storyboards and learned to persuade and negotiate via the visual narrative. Experimented with the principles of perception, designed conceptual models and invoked visual hierarchies on celluloid.



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