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Sarah Nicole Barness

Senior Editor, A Plus

Summary

sarahbarness.com

Innovative storyteller with over five years of digital media industry experience in fast-paced newsrooms in New York City and Los Angeles. Ranked as a top-viewed HuffPost editor and writer with a knack for identifying emerging trends and content that compels millions.

Work experience

2014/10 - Present

Lifestyle Senior Editor

A Plus, New York City, N.Y.  and Los Angeles, Calif. (remote)

aplus.com

  • Manage, onboard, train and mentor a robust team of journalists and freelancers reporting on  family, wellness, relationships, lifestyle and fashion, driving approximately 75 percent of the site's traffic  
  • Direct editorial strategy based on internal data, competitor trends and market shifts
  • Assign stories, field pitches, top and copy edit up to to 15 stories/day to ensure writers adhere to deadlines and in-house style, and avoid plagiarism, libel and copyright infringement
  • Oversee proposals through production of original article and video lifestyle series, themed site pages and branded content
  • Cultivate a network of lifestyle bloggers to contribute top-performing content
  • Work in content management systems (CMS), package stories with search engine optimized (SEO) headlines, captions, and images, optimize headlines and display text for social media platforms
  • Produce originally reported, aggregated and viral content utilizing interactive tools, visual elements and innovative formats 
2013/072014/10

Trends Editor

HuffPost, New York City, N.Y.

huffingtonpost.com

  • Identify trends to write five viral stories daily, earning up to 40 million monthly views
  • Work with editors across the newsroom to write stories specific to their section and vertical voice
  • Cultivate a network of content creators to provide embargoed material 
  • Teach “Viral Mining Best Practices” class for incoming fellows, and for international and national editors            
  • Co-direct Digital Innovation team to help onboard, train and mentor fellows 
  • Curate lists of top-performing trending stories to be featured on HuffPost's social media platforms 
2012/082013/06

Proposal Coordinator

THE CENTECH GROUP, Inc., Falls Church, Va.
  • Oversee and coordinate the preparation of proposals from solicitation to submission for potential government clients
  • Manage Task Order and small sized proposals, and assist proposal managers with the creation of the proposal schedules, outlines, compliance matrices, assignments/responsibility matrices and configuration management
  • Coordinate with managers to assure the appropriate Quality Assurance and Risk Management  sections are finalized to meet the requirements of the request for proposal (RFP)
2011/092012/08

Freelance Writer

Real Page Inc, San Francisco, Calif.
  • Write up to 20 1,500 word articles/week about universities and off-campus apartment renting opportunities, nightlife, restaurants and recreational activities
  • Compile student testimonials about academics, sports, student life and off-campus renting

Education

20062010

B.A.

University of California-Berkeley

Rhetoric and Media Studies, GPA 3.6

Certificates