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Sarah Nicole Barness

Senior Editor, A Plus


Innovative storyteller with over five years of digital media industry experience in fast-paced newsrooms in New York City and Los Angeles. Ranked as a top-viewed HuffPost editor and writer with a knack for identifying emerging trends and content that compels millions.

Work experience

2014/10 - Present

Lifestyle Senior Editor

A Plus, New York City, N.Y.  and Los Angeles, Calif. (remote)

  • Manage, onboard, train and mentor a robust team of journalists and freelancers reporting on  family, wellness, relationships, lifestyle and fashion, driving approximately 75 percent of the site's traffic  
  • Direct editorial strategy based on internal data, competitor trends and market shifts
  • Assign stories, field pitches, top and copy edit up to to 15 stories/day to ensure writers adhere to deadlines and in-house style, and avoid plagiarism, libel and copyright infringement
  • Oversee proposals through production of original article and video lifestyle series, themed site pages and branded content
  • Cultivate a network of lifestyle bloggers to contribute top-performing content
  • Work in content management systems (CMS), package stories with search engine optimized (SEO) headlines, captions, and images, optimize headlines and display text for social media platforms
  • Produce originally reported, aggregated and viral content utilizing interactive tools, visual elements and innovative formats 

Trends Editor

HuffPost, New York City, N.Y.

  • Identify trends to write five viral stories daily, earning up to 40 million monthly views
  • Work with editors across the newsroom to write stories specific to their section and vertical voice
  • Cultivate a network of content creators to provide embargoed material 
  • Teach “Viral Mining Best Practices” class for incoming fellows, and for international and national editors            
  • Co-direct Digital Innovation team to help onboard, train and mentor fellows 
  • Curate lists of top-performing trending stories to be featured on HuffPost's social media platforms 

Proposal Coordinator

THE CENTECH GROUP, Inc., Falls Church, Va.
  • Oversee and coordinate the preparation of proposals from solicitation to submission for potential government clients
  • Manage Task Order and small sized proposals, and assist proposal managers with the creation of the proposal schedules, outlines, compliance matrices, assignments/responsibility matrices and configuration management
  • Coordinate with managers to assure the appropriate Quality Assurance and Risk Management  sections are finalized to meet the requirements of the request for proposal (RFP)

Freelance Writer

Real Page Inc, San Francisco, Calif.
  • Write up to 20 1,500 word articles/week about universities and off-campus apartment renting opportunities, nightlife, restaurants and recreational activities
  • Compile student testimonials about academics, sports, student life and off-campus renting




University of California-Berkeley

Rhetoric and Media Studies, GPA 3.6