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Experienced analytics specialist with expertise in content marketing, data storytelling, digital media strategy, and consumer insights reporting.

Social Listening, Analytics, and Reporting

Digital Media Strategy

Content Marketing

Project Management

Integrated Channel Marketing

Consumer Analytics and Insights

Corporate Communication

Copywriting: Lifestyle, Tech, Social


June 2014Present

Content Specialist-Samsung

Rosetta Marketing 

Consumer Research and Insights

  • Analytics team lead identifying strategic opportunities for growth and innovation,
    based on insights from consumer research
  • Analyze and report on over 2 million consumer brand mentions quarterly; offer
    recommendations based on findings
  • Identify consumer trends and create cohesive data stories, providing insight to
    creative teams and clients
  • Present detailed data-dives to internal and external stakeholders as part of a cohesive content marketing execution

Copywriter & Content Strategist

  • Manage and develop content strategy for loyalty and retention programs based on client objectives
  • Write, revise, edit, and manage content that adheres to brand guidelines and messaging
  • Write script copy for educational videos, and supervise on-set and post production content strategy
  • Publish lifestyle and education pieces for, and S+, a Samsung
    mobile application
  • Manage 10,000 pieces of consumer facing content, identify gaps and report on relevant metrics
  • Create style guides to ensure consistent brand messaging
  • Work closely with client to ensure content requirements are met, and necessary
    content is sourced or generated
  • Conceptualize and create opportunities to further engage over 5 million users
    MAY 2014JANUARY 2016

    Communications Consultant

    County of San Luis Obispo Public Health Department
    • Managed social media presence of the public health department, increasing
      online following by over 400%
    • Implemented research and marketing strategy to strategize future growth of
      the department's local initiatives
    • Created a tailored social marketing strategy to drive the department's
      health initiatives and campaigns

    External Relations Manager

    Dignity Health
    • Wrote press releases and internal announcements regarding the healthsystem's local campaigns
    • Corrdinated community events centered around public health education
    • Worked with local health agencies and organizations to execute
      health and wellness campaigns in San Luis Obispo County
    MAY 2012SEPTEMBER 2012

    Media Relations Intern

    World Vision
    • Leveraged corporate and celebrity partnerships to increase funding, brand
      awareness and media results
    • Wrote press releases and developed media kits for various events and activations
      to drive sponsorship
    • Brainstormed and executed promotional stunts in Seattle, WA working with
      corporations and celebrity influencers to maximize publicity and brand visibility



    Bachleor of Arts: Communication Studies

    California Polytechnic State University: San Luis Obispo



      Sprinklr, Google Analytics, Google Trends, Wordpress, Microsoft Office, Keynote, Mailchimp, Constant Contact, Google Webmaster Tools, 


      Content Marketing, Social Listening, Social Analytics, Social Copywriting, Advocacy, Brand Partnerships, Data Analysis, Project Management