Download PDF

Objective

Marketing management position within Health & Beauty industry

Work experience

Intern

LaunchForce
  • Conducted trend analyses of multiple consumer product categories, including Cosmetics, Skin Care, and Food & Beverage, identifying key opportunities for new product innovation and sales growth
  • Organized and moderated consumer focus groups across multiple demographic segments and product categories
  • Supported the development and execution of  Marketing to the New Super Consumer: Mom & Kid, Paramount Publishers
Aug 2008Present

Innovation Strategist

LaunchForce
  • Managed multiple simultaneous new product innovation projects with Fortune 500 CPG firms, in industries such as Health & Beauty, Food & Beverage, and Retailtainment
  • Coordinated the market research applications, internal strategic assessments, creative execution of deliverables, and client delivery and interaction 
  • Analyzed ethnographic video research to uncover consumer insights for the development of new products
  • Wrote successful, high-scoring new product concepts that then became the blueprint for client product development, advertising campaigns, and marketing initiatives.
Sep 2006Aug 2008

Sales Associate

Beauty First
  • Leader in sales productivity because of effective communication skills and extensive product category knowledge
  • Developed sales aids to promote new items that successfully increased sales
  • Executed merchandising and in-store display updates according to brand strategy and vision

Education

Skills

Presentations and Pitches
Given presentations both large and small, to clients and internal teams
Office Suite
Adept in Microsoft Word, Excel, and PowerPoint