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Summary

A sharp thinker and an avid reader, always curious to strategize and transform process into Digital environment.

Experience of over 5 years in Direct & Digital Marketing with an experience of Account Management, Business Development, Client Servicing and Search Engine Marketing with extensive exposure of Marketing Strategy and Brand Management. Experience includes accountability in Working For World's Largest key player in Online Advertising i.e Google Inc. Helping the clients to manage Large Budgets and return on Advertisement's spend for

Australia, New Zealand and U.K market. 

Specialties: Creating Business Marketing Strategies with Expansion.

Advertising campaign management, optimization & expansion.

Keyword Research, creation, implementation & expansion.

Campaign performance assessment.

Ad copy writing & split testing.

Bid management.

Landing Page Analysis.

Measuring online advertising programs.

Competitor analysis.

Industry & competition analysis.

Work experience

Assistant Manager-Digital Marketing

Max Life Insurance
Nov 2017Feb 2018

Accountable for Brand Influence and reporting through Online media.

  • Adwords account Optimization and Sanity.
  • Brand Marketing and Trajectory reporting and Analysis.
  • Review monthly spend and mapping to CRM sales with Console conversions.

Subject Matter Expert-GOOGLE ADWORDS

Cognizant Technologies Solutions
Aug 2015Nov 2017

Job duties includes understanding the Marketing requirement, Business of clients, Target profiles,Market segments & running online initiatives- SEM, Social media, Banner Advertising,Hiring Online Specialists & Training them in Google Adwords & Google Analytics

Working as a Google AdWords Specialist. The Job responsibilities includes :

• Assist Clients to plan, manage, and execute AdWords campaigns- Search, Display, Remarketing, Google Shopping (PLA).

• Manage and tune-up the accounts to help the advertisers achieve their advertising goals.

• Provide detailed information to clients on their account performance and take required steps for Optimization in the most effective manner.

• Manage client inquiries by e-mail, chat and other channels.

• To monitor and evaluate the performance metrics such as CTR (Click-through-rate), Quality Score, Impression Share etc.

• Engage with cross-functional partners, e.g. Specialist, Engineering, and Product team members to resolve complex issues.

• Test and offer New strategies & recommendations such as Ad Extensions, remarketing, Category targeting, Ad testing.

• Positive & Negative keywords Research and Analysis.

• Provide tips to improve Ad rank on Google Search by Text Ad Optimization, Landing Page Optimization.

• Review and make adjustments to improve quality score.

• Build performance reports and share it with Clients.

• To ensure Client retention through Negotiating and convincing skills.

Sales and Marketing Executive

TATA MOTORS- Paramont Automobiles
Aug 2012jun 2015
  • Core work is to create  strategies on how to sell services and products to target clients.
  • Creating Online Marketing strategy to build Brand awareness and introduce more sales. 
  • Creating AMP (annual maintenance Portfolio ) to attract well known transporters to minimize their hassle in maintaining there fleet.
  • Handling complete PR of the Organisation to provide best customer Service experience.  
  • Creating search engine and social awareness for the business.

Education

Master of Information System

Deakin University
2018till date

Studying MIS at Deakin University

Bachelors of Technology

Punjab Technical University
20082014

Graduated from S.S.I.E.T in Electronics and communications .

Skills

SEM/PPC Campaign Mgmt

From creating strategy to execute, expand, track and analyse permanence of  Search, display , Re marketing campaign on Google, Bing/Yahoo.

Brand Marketing

Creating and executing Brand Marketing Strategy through various platforms.Research and Analysis on the Brand related keywords and creating strategies to improve and increase Brand queries.

Amazon Marketing Services

Creating and Optimizing Amazon Display and page Ads.

Reporting and targeting funnel.

Social Media Management

From Managing Ad campaigns on Facebook, Twitter and Instagram to generate Leads to Brand awareness via social medium. 

Google Analytics Premium

Proficiency in Google Analytic on creating dashboards, generating reports to match data with CRM and  on site performance and acquisition patterns. 

Microsoft Excel

Familiar with basic excel Vlookups, basic formulas like sum, sumif, iferror, Pivot Tables and Graphs etc.

 

Team Management

Supported a team of 20+ Online Marketing Analyst who are working as Google Support Team and handling UKI market.

Interpersonal skills

Interpersonal and relationship building skills with work experience in club involvement, teamwork, student leader, training, workshop facilitator, etc.

Honors and Awards

  • Joined as an Online Analyst and in time span on 6 months got promoted as Online Specialist(SME). 
  • Rewarded with star performer of the month certificate for 4 times in a row.
  • Certified with Google Adwords fundamental, Display, Video,  Analytics and Bing Search.
  • Extra- curricular : Secured First position in College level Chess Competition 2011

Additional Information

Date of Birth:          2nd Oct 1990

Place of Birth : Delhi, India

Resident: Melbourne, Australia

Languages known : English, Hindi, Punjabi