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Chartered Institute of Marketing Professional Marketing Certficate

London School of Marketing, South Kensigton, London, UK

Media Production & Communication AVCE Diploma

Merton College, Morden, Surrey, UK

High School Certificate of Education

Al Dhafrah Private School, Abudhabi, UAE

Work experience

Sep 2014May 2016

Marketing & PR Manager

Park Plaza Hotel , Cardiff , United Kingdom
  •  Research and identify specific pieces of collateral required to support the sales process. This will range from hotel brochures to specific promotional requirements across the property and feedback to the Director of Sales & Marketing.
  • Responsible for the planning and execution of content creation as well as the briefing to creative agencies (including copy writing, photo/video shootings) and ensuring delivery in adherence with brand guidelines and hotel positioning.
  • Identifing and creating marketing programmes to support the hotel's marketing plan and ensure that all details are researched fully, communicated internally and executed through an effective communications plan.
  • Liaise with appointed designers, supplying a written brief outlining the specific objectives, target market and any additional information as required ensuring that the DOS&M is kept aware of all progress.
  • Working closely with an appointed agency to take full responsibility for the creation of a bi-annual newsletter. This involves the generation of internal articles, assisting with copywriting, proof checking and layout decisions.
  • Ensure that all deadlines are met and each edition is delivered to a pre-agreed timing plan.
  • Meet with Journalist, Editorial Managers of Magazines and other Media heads to boost hotel's exposure.
  • Brainstorm with department heads opportunities to execute value-added mailings to the database in line with the hotel's revenue objectives.
  • Proof checking specific design jobs and ammending errors as well as communicating to DOSM or the designers.
  • Under the Direction of the DOSM, execute any internal communication projects and ensure that the hotel developments are communicated at every available opportunity.
  • Provide day to day marketing support of the DOSM and keep accurate records of all communication as well as ensuring that all agreed deadlines are adhered to and all communication is at 5 star standards.
Feb 2013Aug 2014

Marketing & Advertising Marketing Manager

Y Magazine, Muscat, Oman 

Working closely with the Editorial department of the Magazine and brainstorming for the new weekly edition and reporting back to them the current market opportunities as well as seeking for new advertising opportunities in reaction to new editorial topics that will be featured in the upcoming editions.

In charge of advertising and marketing for the Food & Beverage, Hospitality and Entertainment sector and maintained very close working relationship with 5* star & 4* Hotels in Oman as well as many new and upcoming small-medium establishments, offering them marketing advise on their brands and advertising/ editorial opportunities with Y Magazine.

Meeting monthly advertising targets and liaising with Director of Advertising and the Editorial department on weekly basis to explore and improve the potential of the magazine.

May 2012Feb 2013

Advertising & Marketing Manager - Head of Tourism & Hospitality Sector of Publication

Discover Oman - Travel Guide

Creating business opportunities with companies in Tourism Sector in Oman and Dealing with 5* Hotels, fine dining F&B establishments and promoting their brand and services.
Managed every communication element of advertising and marketing including creative, copy, layouts and production. 
Managed the Finance Strategy by coordinating overall budget, annual budget plan and taking responsibility for achieving the agreed profitability and monthly targets. 

Manage the Marketing Strategy and explore all advertising opportunities available in the market, whilst keeping the brand identity and design in mind as well as ensuring publication deadline is met on a quarterly basis.  by image building, corporate communications to rapidly grow company’s exposure to both corporate and government sector. Developed and implemented ideas to ensure maximum exposure of the publication to both the private and governmental sector in Oman.

May 2010May 2012

Events Executive - Jordan & UAE Field Team

International Association of Operative Millers, Oman Head Office

Part of the team that traveled to Dead Sea, Jordan and Abu Dhabi, UAE to  hold the Annual Summit for Middle East & Africa Operative Millers & Machinery Suppliers from Europe & USA. Event accommodated.

Managed all aspects of registration, hotel site inspections, F&B and accommodation reservation for the group as well as Planing and coordinating corporate luncheons, Conference, Seminars and develop presentations for related on-site and off-site meetings.

Organized the details of special events, travel arrangements, corporate agendas and itineraries.  Direct business relations and distribution of company literature and event promotional material.