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Why Sara?

I was the kid with the inventive imagination - I envisioned a world with endless possibilities and all the pathways to get there. I still do.

WHAT I DO: I shine in the sweet spot between the analytical and the abstract; the complex and the creative. I turn chaos into clarity with the development of global go-to-market strategies and tactical leadership in the execution of demand and lead generating partner marketing campaigns.

WHO I WORK WITH:
-Startups / Enterprises
-Founders / C Suite / E Staff
-Marketing / Business Development / Sales
-Alliance / Channel Partners

Professional Experience

Mar 2017PRESENT

Partner Marketing

Mesosphere

As the head of partner marketing at Mesosphere:

  • Drive partner attributed pipeline and revenue 
  • I am the trusted marketing advisor to global partner organizations
  • Develop joint go-to-market partner marketing programs and establish joint demand and lead generation goals that align to joint business and sales objectives
  • Execute and project manage campaign elements of each partner marketing program, e.g. messaging, content, corporate events, field events, PR, social, paid media, webinars, etc. 
  • Analyze and report out on the ROI of each program and its individual campaign elements
Oct 2016Mar 2017

Senior Manager, Partner Marketing

Hewlett Packard Enterprise(HPE)

As the partner marketing lead at HPE, I was: 

  • The trusted marketing advisor to four (4) partner organizations; Docker, Mesosphere, RedHat and VMware
  • Developed joint go-to-market partner marketing programs and establish joint demand and lead generation goals that align to joint business and sales objectives; securing MDF when necessary
  • Executed and project managed campaign elements of each partner marketing program, e.g. messaging, content, corporate events, field events, PR, social, paid media, webinars, etc. 
  • Analyzed and reported out on the ROI of each program and its individual campaign elements
Dec 2015Oct 2016

Senior Manager, Demand Generation

Hewlett Packard Enterprise(HPE)

As a demand generation lead at HPE, I:

  • Drove the execution of a pan-HPE project targeted at the digital transform of HPE.com
  • Planned and executed the BU's presence at global corporate and field events
  • Managed BU-wide Intel MDF program
Aug 2014Dec 2015

Senior Advisor, Global Demand Generation

MHWirth

As the North American marketing lead for MHWirth, I:

  • Made global marketing recommendations to executive staff, business development and sales 
  • Planned and executed global technical conferences; e.g. OTC and Offshore Korea
May 2012Aug 2014

Product Marketing

National Oilwell Varco (NOV)

As a product marketing lead at NOV, I:

  • Developed and executed technical programs aimed to champion strategic product lines and services and acted as a company spokesperson at global technical conferences; e.g. OTC, Offshore Korea, IADC HSE Amsterdam
Jul 2010May 2012

Technical Writer; Software

National Oilwell Varco (NOV)

As a technical writer at NOV, I:

  • Liaised between engineering and documentation to produced technical documentation 
Jan 2008Jul 2010

Technical Writer; Hardware

Delmar Systems, Inc

As the technical writer at Delmar, I:

  • Produced technical documentation in support of subsea engineering projects
Jan 2007Jan 2008

Campaign Manager

University of Houston-Victoria

As the campaign manager for the University, I:

  • Acted as the University spokesperson at state-wide conferences disseminating the campaign goals to conference attendees
Jan 2006Jan 2007

On-Air  Personality

KQVT Q92.3

As an on-air personality for Q92.3, I: 

  • Hosted an evening radio and acted as the voice of the station at on-site promotional events 

Education

Jan2014

Certificate - Marketing

The University of Texas at Austin

Executive education program

Mar2012

Certificate - Project Management

University of Houston

Project management program

Aug2005

Bachelors of Science

University of Houston-Victoria

dbl Majors - Communications and English dbl Minors - Public Relations and Journalism

Partner Stack

Kubernetes | Tensorflow | JFrog | Gitlab | Jenkins | Marathon | Nexus | Registry | Armory | Spinnaker | Sysdig | Prometheus | Datadog | Dynatrace | InfluxDB | Vamp | Databricks | Spark | Confluent | Kafka | Flink | Datastax | Cassandra | Alluxio | Elastic | Instana | Memsql | Portworx | Weaveworx | MongoDB | ArangoDB | CockroachDB | Couchbase | MarinaDB | RedisLabs | Mysql | Bouyant | Percona | Postgres | Kong | Ngnix | HDFS | Hadoop | Tigera | Calico | Minio | Google | GPC | AWS | Microsoft | Azure | Dell | HPE | Mesosphere | DC/OS | Lightbend | Twistlock | Big Switch Networks | HCL | Hitachi Vantara | TCS | ShadowSoft

Skills

Marketing | Communications | Public Relations | Journalism | Broadcast Journalism | Internal Communications | External Communications | Executive Communications | Press Releases | Communications Plans | Research | Strategy | Digital Advertising | Event Planning | Event Management | Marketing Event Management | Conference Planning | Speech Writing | Project Management | Program Management | PMO | Technical Writing | Editing | Copy Writing | Publications | Demand Generation | Lead Generation | Sales Enablement | Brand Management | Business Development | Product Marketing | Go-To-Market Strategy | GTM Plan | Stakeholder Relations | Content Creation | Blogs | Meetups | Webinars | Paid Media | Content Syndication | Global Channel Programs | Field Marketing | Budget and MDF Management | Partner Portal | Marketing Campaigns | Project Launch | Events Management | Sponsorship Sales | WordPress | Marketo | SFDC | Social Media | Digital Marketing | Data-driven Marketing | Analytics | Data Visualization | Campaign Management | Omnichannel Communication | Email Marketing | ReadyTalk | BrightFunnel | Netline | DZone | IDG | Direct Mail | GaggleAMP | Landing Pages  | Partner Relationship Management | Product Management | Salesforce.com | Enterprise Software | Business-to-Business (B2B) | Software as a Service (SaaS) | Marketo| Digital Media