SEARCH ENGINE OPTIMIZATION
- Manage the “News” section: editorial plan, writing content, content optimization; research new topics and content formats for videos, infographics, and more
- Research topics and keyword ideas using tools like Google Keyword Planner and SEMRush
- Create new SEO-optimized content to improve brand and inform about hospital treatments
- Support the Social Media Manager with planning effective social media content based on reports and analysis
SEARCH ENGINE MARKETING
- Manage more than 100 Adwords campaigns, search and display, for leads campaigns and to increase sales for both the Italian and international websites
- Run numerous Facebook campaigns to increase traffic and increase number of page fans
- Analyze campaign performance to optimize cost per click
- Create and optimize landing pages using HTML for different campaigns.
- Perform market research with SEMRush, Analytics and Google Keyword Planner
- Generate new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers)
- Manage and execute A/B split PPC testing
- Ensure all digital products contain necessary code to capture accurate and relevant data for evaluation against pre-set KPIs
- Assist the team by reviewing the current eCRM strategy and implementing a new one.