Sara Bandiera

Sara Bandiera

Junior SEO/SEM specialist

Summary

Junior SEO/SEM Specialist with 1 year experience in SEO and SEM campaigns, analytics, SE ranking monitoring, keyword research, finding new topics and content formats, generating new leads and sales. I have a background in journalism and public relations and I am looking for a new professional growth opportunity abroad.

work experience

Work History

Junior SEO/SEM specialist

Istituto Clinico Humanitas (Rozzano, Milan, Italy)
Jan 2015 - Present

SEARCH ENGINE OPTIMIZATION

  • Manage the “News” section: editorial plan, writing content, content optimization; research new topics and content formats for videos, infographics, and more
  • Research topics and keyword ideas using tools like Google Keyword Planner and SEMRush
  • Create new SEO-optimized content to improve brand and inform about hospital treatments
  • Support the Social Media Manager with planning effective social media content based on reports and analysis

SEARCH ENGINE MARKETING

  • Manage more than 100 Adwords campaigns, search and display, for leads campaigns and to increase sales for both the Italian and international websites
  • Run numerous Facebook campaigns to increase traffic and increase number of page fans
  • Analyze campaign performance to optimize cost per click
  • Create and optimize landing pages using HTML for different campaigns.
  • Perform market research with SEMRush, Analytics and Google Keyword Planner
  • Generate new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers)
  • Manage and execute A/B split PPC testing
  • Ensure all digital products contain necessary code to capture accurate and relevant data for evaluation against pre-set KPIs
  • Assist the team by reviewing the current eCRM strategy and implementing a new one.

Junior Product Manager (Internship)

Arnoldo mondadori spa (segrate, milan, italy)
Oct 2014 - Jan 2015

Completed internship at prestigious publishing company

  • Performed market research and competitor analysis
  •  Handled reporting & data processing
  • Supported the launch of new products including books, comics and series

Journalistic Collaborator

settegiorni (rho, Milan, Italy)
Oct 2011 - Jun 2015

Wrote articles for local weekly newspaper. Reported on news relating to political events and communications

Journalistic Collaborator

TELEMEDITALIA (rome, italy) 
Feb 2014 - Jan 2015

Wrote articles about healthcare technologies and medical startups.

Press Officer

Idee & Parole (cusago, Milan, italy)
Jun 2013 - Sep 2013
  • Wrote press releases and press kits as well as texts for business journals, brochures, website content and newsletters
  • Created contact distribution lists and collected press releases
  • Managed institutional communication services of a district in Milan urban area including newsletter, Facebook page and website management

Journalistic Collaborator

L'eco della città (abbiategrasso, milan, italy)
Apr 2010 - Oct 2011

Wrote articles and reported on news relating to political events

education

Education

Bachelor of Art Degree

UNIVERSITY OF MILAN
Oct 2009 - Dec 2011

110/110. Dissertation entitled: "The figure of Mary Magdalen in Marino's poetry".

training courses

Certifications

Google Adwords advaced trainee

Oct 2015 - Present

Teacher: Elisa Bianchi, Head of SEM at LastMinute.com

SEO advanced trainee

Oct 2015 - Oct 2015

Teacher: Domenico La Marra, SEO Specialist at Bravofly.

Google Adwords advaced trainee

Sep 2015 - Present

HTML.it, Milan.

SEO advanced trainee

Jul 2015 - Present

BruceClay Inc., Milan.

Skills

Skills
technical skills

Good knowledge of Google suite (Analytics, Webmaster Tools, Trend).

Advanced knowledge of Google Adwords and Facebook Ads.

Familiarity with SEMrush.

Good knowledge of WordPress and Joomla.

Basic knowledge of HTML.

linguistic skills

Italian: mother tongue.

English: good knowledge of spoken and written language.