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Sapna Sanil

Director | Content Strategist | Branded Content Creator

Work Summary

MARCH 2018PRESENT

Brand Alliances - Producer and Manager

ESSEL VISION PRODUCTIONS LTD, ZEE
  • Conceptualization and development of Branded content for TV and Digital for major brands with budgeting and media planning
  • AFPs, digital and movies solutions for ZEE network - Worked with brands like Nestle, Club Mahindra, Sterlign Resorts, HUL
  • Team lead -  Essel vision's digital network 
  • https://www.youtube.com/channel/UCgyo4NFm6bK_rtQP5b-orJQ
OCTOBER 2015FEBRUARY 2018

CREATIVE PRODUCER

ZEE DIGITAL CONVERGENCE LIMITED - ORIGINAL CONTENT
  • Creatively launched 3 Web-series : Strugglers, Chords of Change, iMumbai on YouTube ,DittoTV and OZEE home apps.https://www.youtube.com/watch?v=xcLCLSF85AA
  • Business model for Multi-channel network - NOIZ : Launched Zee's Multi-channel network successively with end - to - end channel content creation, optimization and acquisitions for 4 different genres : Fashion, Lifestyle, Music, Food
  • Channel head of Make my day channel - 4.5+ Million views | 3.77 MN Reach
  •  http://www.noiznetwork.in 

May 2015Aug 2015

Content Marketing & Social Media strategist

T3 plastics, South Africa
  • Packaging unit, regional marketing FMCG products
  • Content strategy for Brand promotions
Apr 2014Aug 2014

Creative Assistant

Endemol India
  • Creative supervision and direction assistance.
  • Run-orders :Conceptualizing of new youth shows for MTV Indies, Channel V, UTV Bindass 
  • Episodic formatting and leading creative teams to the optimum level.
May 2013Aug 2013

Creative intern - UTV Bindass-Emotional Atyachaar

Endemol India
  • Shoot scheduling, assisting script and screenplay supervision for 12 episodes.

  • Assistant creative direction and creative supervision.

  • Research and production design
October 2012

Creative Intern

Colosseum

Assistant Production co-ordinator for MTV Splitsvilla

Education

Jun 2012Apr 2015

Bachelors of Mass media

R. D. National College, Mumbai University
  • Graduate with A grade distinction.
  • Extensive study of 36 subjects with projects judged by industry experts. trained to be Mass media professional.
  • Specialization in Film-making, Digital and Advertising.
Jun 2010May 2012

12th board - Science

Mithibai College

82% distinction

2010

10th Board

Bombay Cambridge Gurukul (VBSV)

92% distincition

Skills

Platform-Content Optimization

YOUTUBE CERTIFIED

Tactical optimization and revenue generation

Content Strategist 

Conceptualization of innovative digital content and shows.

Marketing and Branding

Brand development

Marketing - ATL + BTL - Communications, publicity and PR

Social media management

Digital marketing and ability to connect to the masses through social media sites and build brand name.

Leadership and communication

Have spontaneous and great interactive skills in a work environment.

Multi-lingual and technical skills

Possess knowledge of 5 languages : English, Hindi, Marathi, French and Kannada.

and technical knowledge including Microsoft office, Corel draw, Sony Vegas, Adobe Photoshop.

Significant achievements

20152016

Head of Biggest Media Festival of Mumbai: Cutting Chai 2015

Judged by AR Rahman, Shankar Mahadevan, Zoya Akhtar and many more industry professionals.
2013

Best ad film for HDFC Mumbai marathon

'Detour' intercollege BMM festival
2012

Best film

'Paparazzi' intercollege festival.

Judged by Vikramaditya motwane, film was awarded best film.

2011

Rashtrapati puraskar

Government of India- Pratibha Patil

For exceptional service as a bold pioneer of leadership and guiding skills in the guiding movement of India. Awarded by then president of India, Pratibha Patil