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Sapna Sanil

Creative Entrepreneur |Marketing Executive |Content Strategist

WORK SUMMARY

CURRENT: CREATIVE MARKETING EXECUTIVE

ZEE DIGITAL CONVERGENCE LIMITED - ORIGINAL CONTENT

ROLES AND RESPONSIBILITIES

October - December:                                                                                                          

  • Structured Business model independently for Original content  business  Mission, Research, Strategy, Content creation and Launch.                                                              
  • Social media management and YouTube optimization for digital  acquisition  show Bad Company.                                                                                                        
  • Digital marketing for ambitious show 'IMumbai' on DittoTV and  YouTube.                 

January:                                                                                                                                   

  • Business content strategy model for 2016- content genres and  audience measurement.
  • MCN - Inception of Noiz, business model development - research and  content  strategy,  structure formation.                                                                                                                     
  • Marketing and creative supervision for the launch of web-series 'Chords of  Change' show on DittoTV.

February: 

  • Brand development for Noiz - logo, brand voice and identity                                
  • Creative marketing with brand agency for the show 'Strugglers'.

March - May:

  • Marketing, PR and Launch for the show Strugglers on DittoTv.                                    
  • Talent partnership pooling - Raaga Trippin collaboration.                                              
  • Hip Hip Hurray - web series branding, communication and PR plan                            
  • Noiz network brand logo registration and talent slate generation (in progress)

Work History

OCTOBER 2015PRESENT

CURRENT: CREATIVE MARKETING EXECUTIVE

ZEE DIGITAL CONVERGENCE LIMITED - ORIGINAL CONTENT

Content Strategist, Marketing Executive

May 2015Aug 2015

Assistant marketing manager and social media analyst

T3 plastics, South Africa
  • Packaging unit, regional marketing FMCG products
  • B2B online and outdoor marketing and promotions.
Apr 2014Aug 2014

Assistant Creative Head

Endemol India
  • Creative supervision and delegation of creative department.
  • Execution of on set and assisting direction.
  • Conceptualizing of new youth shows for MTV Indies, Channel V, UTV Bindass with RO.
  • Episodic formatting and leading creative teams to the optimum level.
May 2013Aug 2013

Creative intern - UTV Bindass-Emotional Atyachaar

Endemol India
  • Shoot scheduling, assisting script and screenplay supervision for 12 episodes.

  • Assistant creative direction and creative supervision.
  • Research and production design
October 2012

Creative Intern

Colosseum

Casting and production co-ordinator for MTV Splitsvilla

Education

Jun 2012Apr 2015

Bachelors of Mass media

R. D. National College, Mumbai University
  • Graduate with A grade distinction.
  • Extensive study of 36 subjects with projects judged by industry experts. trained to be Mass media professional.
  • Specialization in Film-making, Digital and Advertising.
Jun 2010May 2012

12th board - Science

Mithibai College

82% distinction

2010

10th Board

Bombay Cambridge Gurukul (VBSV)

92% distincition

Skills

Platform-Content Optimization

YOUTUBE, and other video hosting platforms content management.

Tactical optimization and revenue generation

Content Strategist 

Conceptualization of innovative digital content and shows.

Marketing and Branding

Brand development

Marketing - ATL + BTL - Communications, publicity and PR

Social media management

Digital marketing and ability to connect to the masses through social media sites and build brand name.

Leadership and communication

Have spontaneous and great interactive skills in a work environment.

Multi-lingual and technical skills

Possess knowledge of 5 languages : English, Hindi, Marathi, French and Kannada.

and technical knowledge including Microsoft office, Corel draw, Sony Vegas, Adobe Photoshop.

Significant achievements

20152016

Head of Biggest Media Festival of Mumbai: Cutting Chai 2015

Judged by AR Rahman, Shankar Mahadevan, Zoya Akhtar and many more industry professionals.
2013

Best ad film for HDFC Mumbai marathon

'Detour' intercollege BMM festival
2012

Best film

'Paparazzi' intercollege festival.

Judged by Vikramaditya motwane, film was awarded best film.

2011

Rashtrapati puraskar

Government of India- Pratibha Patil

For exceptional service as a bold pioneer of leadership and guiding skills in the guiding movement of India. Awarded by then president of India, Pratibha Patil