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Work experience

May 2009Present

Regional Manager

Sunstar SA Suisse
Jan 2009Apr 2009

Business-Sales-Marketing Services

Independent Business Executive

Independent Senior Executive providing business services on 3 main areas :* Business development : how to increase productivity and value* Sales-Marketing management : from market analysis to planning and executionStrong experience with companies competing in challeging industries as durable-electronics-fast moving consumer goods plus a start-up of a very innovative project on EGS renewable energies.


General Manager

Reed Exhibitions Italy

Direct responsibility of commercial operations; then appointed CEO of Fiera Milano International (JV between Reed and Fiera Milano). Reed is the world-wide leader in the exhibition industry while FMI in Italy.Consolidated expertise in creating high-energy teams and lead them by innovation, creativity and first of all productivity.

Outstandig results as increase of turnover and profit so to transform the Italian Branch in one of the most profitable in Reed. Sent first RX Italy invoices ever for online and conference businesses.Integral in transforming MCE Exhibition into the largest RX show in the world by innovating the sales management, the organization, the internet and the marketing strategies.As well as in creating the first business partnership with important Chinese Associations as Chamber of Commerce Beijing, CBCSA (building material, sanitaryware and homeware) and Retailers' Associations.In 2006 awarded by “Reed Exhibitions Corporate Award” as manager of the year.


Commercial General Manager EMEA Distributors

Oregon Scientific

Sales & marketing responsability over EMEA Distributor’s business and profits (Europe , Middle East, UAE and Africa) as well as business development in new countries.


Commercial European Director Integrated Home Solutions

Whirlpool Europe

European Sales & Marketing Director and EU Founder of the innovative Business Unit "Integrated Home Solutions" dedicated to Network-Enabled Home Appliances and Services. Member of IHS Corporate Board. Developed and managed the European Business Plan, the sales plan with major I-UK-D retailers, the “IHS Pilot” first and most successful networked appliance pilot in Germany-Italy at that time.Moreover, in charge of product & business developments.

At the same time commercial management of the Value Brands (Ignis, Polar, Laden) of Whirlpool Europe.


Vice-President Marketing, Sales and Innovation

Indesit Company

Direct responsability of Indesit Company (previous Merloni Elettrodomestici) main operations in brand equity, sales & marketing. Creation of a new Corporate organization and in collaboration with each country "sales and marketing" managers.

Managed sales plans with main Pan-European retailers with strong increase of market share in main EU countries. Managed the new Indesit Identity, an industry benchmark thanks to the outstanding results. Developed Business Strategy of “Ariston Digital” the first and most innovative case of networked appliances in the world at that time. Integral in creating the new internet strategy and communication online tools.Developed the Pan-European Advertising strategy and investments of Indesit Group's brands.


International Sales Manager - Italian Group Marketing Manager

Star Alimentare

Star Alimentare is a leading Italiang Food company strongly competing in the fmcg marketplace. Strong "sales and marketing experience" both in Italy and outside for a leading FMCG player by managing some Italian key brands and several International countries and distributors. In charge of International brand equities : Star and Grand’Italia.


Jun 2000Jul 2000

Business Course for Executives

IMD Business School
Sep 1986Jan 1988

Master in Business Administration

Scuola di Amministrazione Aziendale
Oct 1980Feb 1986

BA Law

Università degli Studi di Genova


Major management skills
Company operations & profits, large sales and marketing teams, international business management, retailers, export business, organization turnaround, brands equity and innovation.




Sports as Golf and Soccer, Cinema and Books as Legal Thrillers


Italian Senior Executive with an excellent expertise in sales, marketing and business management (more than 20 years) and a consolidated experience in leading medium-large business units competing in highly challenging marketplaces :

> fast moving consumer goods

> durable-electronics goods

> B2B services. Worked for leading players (including Top 500 Fortune companies) both on local and on international marketplaces (Europe, Asia, America, Emirates). Proven track record of outstanding results in delivering rapid value and productivity thanks to world-class

business management skills.Several of my projects are considered industry-class case histories.

Reconized as a strong team leader thanks to my professional competences and proven outstanding education while my key management differentiators are :

> company operations

> organization turnaround

> large sales and marketing teams

> retailers & distributors

> international - export business

> brand equity

> innovative source of business. Awarded by Reed Exhibitions Corporate as "International Manager of the Year".

Developed relevant international and institutional relationships.