May 2009 - Present
Jan 2009 - Apr 2009
Independent Business Executive
Independent Senior Executive providing business services on 3 main areas :* Business development : how to increase productivity and value* Sales-Marketing management : from market analysis to planning and executionStrong experience with companies competing in challeging industries as durable-electronics-fast moving consumer goods plus a start-up of a very innovative project on EGS renewable energies.
2004 - 2008
Direct responsibility of commercial operations; then appointed CEO of Fiera Milano International (JV between Reed and Fiera Milano). Reed is the world-wide leader in the exhibition industry while FMI in Italy.Consolidated expertise in creating high-energy teams and lead them by innovation, creativity and first of all productivity.
Outstandig results as increase of turnover and profit so to transform the Italian Branch in one of the most profitable in Reed. Sent first RX Italy invoices ever for online and conference businesses.Integral in transforming MCE Exhibition into the largest RX show in the world by innovating the sales management, the organization, the internet and the marketing strategies.As well as in creating the first business partnership with important Chinese Associations as Chamber of Commerce Beijing, CBCSA (building material, sanitaryware and homeware) and Retailers' Associations.In 2006 awarded by “Reed Exhibitions Corporate Award” as manager of the year.
2003 - 2004
Commercial General Manager EMEA Distributors
Sales & marketing responsability over EMEA Distributor’s business and profits (Europe , Middle East, UAE and Africa) as well as business development in new countries.
2000 - 2002
Commercial European Director Integrated Home Solutions
European Sales & Marketing Director and EU Founder of the innovative Business Unit "Integrated Home Solutions" dedicated to Network-Enabled Home Appliances and Services. Member of IHS Corporate Board. Developed and managed the European Business Plan, the sales plan with major I-UK-D retailers, the “IHS Pilot” first and most successful networked appliance pilot in Germany-Italy at that time.Moreover, in charge of product & business developments.
At the same time commercial management of the Value Brands (Ignis, Polar, Laden) of Whirlpool Europe.
1998 - 2000
Vice-President Marketing, Sales and Innovation
Direct responsability of Indesit Company (previous Merloni Elettrodomestici) main operations in brand equity, sales & marketing. Creation of a new Corporate organization and in collaboration with each country "sales and marketing" managers.
Managed sales plans with main Pan-European retailers with strong increase of market share in main EU countries. Managed the new Indesit Identity, an industry benchmark thanks to the outstanding results. Developed Business Strategy of “Ariston Digital” the first and most innovative case of networked appliances in the world at that time. Integral in creating the new internet strategy and communication online tools.Developed the Pan-European Advertising strategy and investments of Indesit Group's brands.
1990 - 1998
International Sales Manager - Italian Group Marketing Manager
Star Alimentare is a leading Italiang Food company strongly competing in the fmcg marketplace. Strong "sales and marketing experience" both in Italy and outside for a leading FMCG player by managing some Italian key brands and several International countries and distributors. In charge of International brand equities : Star and Grand’Italia.