Pedro Sanudo is the Chief Marketing Officer of Zed Worldwide, a leading cross-platform digital entertainment developer and the world’s largest mobile value added services player. Reporting to the President and CEO of the company, Sanudo is a member of Zed’s executive team and is responsible for leading the worldwide branding efforts and driving the company’s product marketing initiatives. At Zed, Sanudo oversees consumer and corporate integrated marketing, from product planning and positioning to execution of customer acquisition and retention strategies. In addition, Sanudo serves on the leadership committee, which sets the overall strategy and direction for Zed.With a vision to build world class marketing capabilities, Sanudo has forged innovative partnerships between Zed’s marketing and production teams to infuse insights and value propositions into product development. He also is responsible for connecting sales and marketing through global customer campaigns.As Zed enters its next wave of growth, Sanudo is pioneering new ground to transform the company into a leading interactive marketing organization, building deeper relationships with customers and creating more exciting, effective, and accountable marketing.Sanudo’s many notable accomplishments at Zed include the creation of the marketing department at headquarters, enhanced departmental and regional integration, global corporate branding and formulation of plans to create a customer driven organization.Sanudo has worked and lived in North America, Ireland, France, Spain, Germany and the UK. His professional experience spans EMEA, Russian, Asian, Latin American, and US markets. Prior to joining Zed, Sanudo was the European Advertising Director at Yahoo! and has held marketing leadership positions at publicly traded companies, namely Nintendo and Electronic Arts.A seasoned executive within the new media world, Sanudo brings over a decade of executive level marketing experience in the online, mobile, and interactive entertainment industries. He is a frequently featured speaker at major international conferences and has received renowned honors for his personal achievements, as well as for his professional contributions in marketing. Sanudo graduated from Harvard Business School and the Fletcher School of Law & Diplomacy. He also holds a bachelor’s degree in business administration from the Universidad Complutense de Madrid.