Work History

Work History
Aug 2011 - Present

Marketing Manager (Jr. Level)

Naaptol Online Shopping Pvt Ltd

Handle Multiple Things in E-Commerce Department – Some Highlight

Weekly Media Planning for Digital Marketing –

1.Google Adwords (Search Ads & Display Ads)

2.Facebook Sponsored Ads (Banner Ads for Products)

3.Social Media Optimization (Contest & Engagement in Facebook & Twitter)

4.Email Marketing

5.Affiliate Marketing (For Acquisition of Email IDs, Running Banner Ads on Various Sites, Co-ordination with Digital Marketing Agencies & Emailing System)

6.Banner Ads planning for Site

Quality Control for Site & Ads –

1.Quality Control of all the Ads, Checking Links, Images, Title, AD Copy)

2.Quality Control of Landing Pages (Title, Images, Descriptions, Key Features, Technical Skills, User Reviews, Expert Reviews, Ratings, Offer Details, Package Content)

Reporting –

1.Daily Reporting of All the Ads

2.Weekly Reporting of all the Ads.

3.Monthly Reporting of all the Ads.

4.Monthly Delivery Reports from all the Ads.

Analysis –

1.Daily Report Analysis – Performance Analysis of all the Ads in all Digital Media Platforms

2.Controlling CPA of all Ad Campaigns.

3.Delivery Analysis of Product sold from various campaigns.

4.Day wise reports for understanding which product works on which day.

5.Best time to launch an email campaign.

6.Which products lead to higher clicks?

7.What kind of creative leading to higher return?

8.Much much more…

Education

Education

Senior Secondary

St' Joseph's High School
Jul 2009 - Aug 2011

MBA

Manipal University
Apr 2005 - May 2008

B.Com

G.S Collage of Commerce & Economics, Nagpur

Specialized in Business Finance & Taxation

Apr 2003 - May 2005

High School

Vanijya Mahavidhyalaya Patna

Studied Basics of Accounting, Economics, Business Organization & more.

Objective

My objective is to leans each and every media involved in digital marketing space & i want to try all the media involved in digital marketing space. I simply want to be the best in digital marketing platform, still lot to learn and i love to learn. I like to take step by step procedure to achieve success. My next objective is to Achieve a position of Higher level Digital Marketing Manager, i want to learn more about Search Engine Optimization tricks & delve into other search engine giants like Yahoo & Bing and try my luck into Microsoft Ad-center.

Ultimately next objective is to get recognition as a Digital Marketing Head for any E-Commerce Company & Take that particular company into highest level all together.

Interest

Analysis, Movies, Music, Go out with close friends, Travelling, Experimenting new things, Gaming, Sports, Social Media, Web.

Skills

Skills

Performance Analysis of Ads

I am an Analyst, likes to analyze every bit of everything.   While execution of Ads in Facebook i have realized i very important thing, No one sees an Ad Copy, it is the Image even more than the Title of the Ad which leads to higher clicks. Discount Percentage plays a very important role, as we have tried & tested various ads with different attributes. Discount percentage has been a winner big time.   Email Marketing is plays a very important role in Digital Marketing. In tems of Analysis on Email Ads. AB Testing of Subject Line plays a major role, testing different creatives for different products, different days at which different product works well. Size of the Creative, Product placement in the emailer, all needs to be well maintained for delivery & opening of emailer.   Adwords is one of the largest platform in Digital marketing, it has so many tools and functions which is tough to define in this description, but most importantly, re-marketing, network placement, proper keywords leads the way. Split test with various creatives works big time to understand the psyche of universe.   Affiliate marketing is all about your skill to get either a CPM, CPC or CPA deals with various agencies or portals. Understand the type of audience in various sites and then take decision of what to promote on these sites is most important with different creatives to be tried out. Email acquisition is a most important part of affiliate campaigns as email marketing always gives higher ROI to company. Co-ordination with various agencies, barter deals with portals & CPA, CPC or CPM deals are major concern.

Digital Marketing Execution

Most important thing in Execution is to understand the Tool very well. If you have full knowledge of the tool then it becomes quick and easy process for the executioner.

Certifications

Certifications
Jun 2009 - May 2011

MBA Degree

UGC India