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Bachelor in Business Administration by the the University of Barcelona and theHEC,.Deep knowledge of 5 languages, 6 years abroad in different countries and a high international working knowledge.

Creative, Customer driven with a commercial and entrepreneurial sense, Self-Starter that enjoys a challenging environment, Strong international outlook and language skills.

10 years of experience in the advertising, communication , marketing and events industry. Specially focused on international campaigns for the main global brands. Team selection and management of considerable size  on each project involved. Executive produced and managed main advertising campaigns with an international scope in different countries.

Altogether, this wide experience has allowed me to deeply understand all the procedures involved in any communication and/or advertising campaign. Starting from the client’s marketing department, going through the advertising agency , the media planning agency and up to the whole production process involved.

All this knowledge, helps me to easily fit into any of the different processes in a communication and advertising campaigns, bringing in a wide criteria knowledge as a very helpful "know how" tool.

Santiago Morali

Work experience

Jun 2005Present

Managing Partner / Executive Producer Media & Entertainment

Dr. Troy

Managed and supervised all Marketing, sales and production departments. Financial analysis and 

management. Responsible for positioning the company in the national and international market. 

Latest works:

AECC - First Anti-Smoking Campaign

May 2011

First anti-smoking campaign, featuring main Spanish celebrities, such as Alejandro Sanz, Forlan, Edurne, Dafne Fernandez, Pablo Rivero, etc. Targeting the young audience in order to avoid start smoking on very early ages.

Agency: Mc Cann Erickson

CANAL+ Promotional Campaign for th HD payperview service.

February 2011

Campaign for the new HD service on the payperview cable/digital platform.

Offering the latest movies on HD format.

Agency: El Laboratorio

  • Team Management: 45-50 People per project. 
  • Responsible for the International department: In charge of representation and co-production agreements with foreign productions companies. 
  • Project Manager: Managed and supervised all budgeting processes. Execution of all advertising campaigns. 
  • Account Manager: creation, presentation and execution of advertising campaigns "ad-hoc" to events and marketing plan.

Remarkable campaigns: X Habano Festival (Altadis), Doctors of the world, Movida Cellular (*SCPF), Short film festival (Intermon Oxfam).

International agreements: @radicalmedia (Sydney - London - Los Angeles), Dabhandmedia (London), Film Construction (Auckland), First Film (Tokyo), Bob Industries (Los Angeles).

May 2009Nov 2010

International Coordinator/Project Manager


Project Manager to all advertising campaigns, still photography and new media platforms.

Team management and direct link between advertising agencies and clients.

Latest works:

SEAT - International Campaign for the new SEAT Ibiza ST - “Xpress Yourself”

April - July 2010 

The goal of this documentary-based pan-European TV and internet campaign for the new Ibiza 

was to talk about space in a different way. All talent were real people found through word of mouth 

rather than casting. They were non-payed and participated solely for the sake of being able to 

express themselves on TV.

Agency: Atletico International

MAGNUM - Unilever - Launching campaign “Magnum Gold” 

March 2010 

Launching campaign for the new Magnum Gold flavor, having  Benicio del Toro as the main 

celebrity character. Viral action shooting in accordance with the two agencies in charge, Jack 

Morton Worldwide and Golin Harris. The campaign was based on social media, web contest and 

having the winners in the shoot together with Benicio del Toro.

Agency: Jack Morton UK / Golin Harris NY 

EXPERIAN - Launching campaign “Credit Expert” 

February 2010 

Launching campaign for the new Experian web service “credit expert”. Campaign based on three 

TV commercials, a viral video and web animation, implemented on the corporate website. 

Agency: The Red Brick London 

Mar 1998May 2005

Founder MD / Executive Producer

The Director's Gallery

Oversaw the International Marketing department and the international sales department in the company

  • Executive Producer for all international and national productions. 
  • Positioned the company and the represented directors in the intentional and national markets. 

Opening and management of TDG Madrid office (Oct. 1998  - March 2003)

  • Produced and managed all production services to foreign productions companies: Logistics,footage,technical crew, talent, location scout, etc.
  • Responsible for all national projects originated by Madrid agencies and for all marketing and advertising of the company in different media platforms. 

Clients, Agencies and Production Companies:

Toyota, Nissan, GE, Mc Donald’s, Renault, Movida Cellular, Telefónica, Global Plus, Strongbow, Volkswagen, Adidas,Häagen Dazs, Citröen, Nescafé, Heineken. Coca-Cola, Pepsico.

Colenso BBDO, TBWA, JWT, Young & Rubicam, Bassat Ogilvy & Mather, Euro RSCG, Mc Cann Ericksson, Bates, CLM BBDO París. (Sydney), Film Construction (Auckland), Academy Films (London), First Film (Tokyo), Social Club (Stockholm), Videorama (Casablanca)

Dec 1996Dec 1997

Sales Director / New Business

Atomic Imaging

In charge of marketing the company for the Spanish market. The role was to find the right advertising 

agency that would like to implement a new media department together with Atomic Imaging as a joint 

venture. The new media department would develop websites, DVD’s, CD-ROM’s and new advertising 

platforms for their clients.

Achieved agrement with Ogilvy & Mather.

May 1996Aug 1996

Event Manager

 Logistics Manager to the  Coca-Cola hospitality program for the Olympic Games in Atlanta. 

  • Design and planning of the Logistics program to follow during the games. 
  • Transportation program for 10.000 VIP guests. 
  • Managed all transportation vehicles and crew for the 2.500 guests on  a daily basis
Jun 1992Aug 1992

PR to Board of Directors

PR to the Coca-Cola board of directors, working as link to all companies, corporate meetings, security 

measures and social events.

  • Work for the  Chairman Mr. Roberto Goizueta ‘s board of personal counselors, as well as with the President of The Coca-cola Company Donald R. Keough’s board of personal counselors.
  • Official Company representative link to all security involved with the BOD and the Spanish authorities (COOB, Habour Authorities, Security Services).


May 2007Present



Mother Tongue
Mother Tongue
Studies Italian in Erasmus and ECTS international exchange program.
Lived in France for 3 years Freshman year in the Universite de Dijon Business School HEC Belgium
10 years in The American School of Barcelona  6 years living in foreign countries 10 years working with international clients