Download PDF

Summary

  FASHION DESIGN    TREND WATCHER    VISUAL MERCHANDISER    RETAIL MARKETING

I am a creative designer who has worked in fashion, textiles and interiors with 7 years experience. As a worldwide traveller, trend-watcher and consumer behaviour expert, I am constantly developing new ideas and innovations to meet the desires and demands of the consumer. Simplicity, one clear target group and trend are my strengths when developing a marketing or visual merchandising strategy. I'm seeking a challenging career within the product field where I can use my artistic insights. I hope to have the opportunity to meet in person.

Work History

FrEe-lance 

Mint Space, DESIGN PROJECT LEAD
Dec 2015Present

Managed all branding elements: logo, website, photo-shoot, corporate design. Interior design: furniture fit-out, collaboration with architect, creative implementation of all Mint Space meeting rooms.

Mint Space is a start-up creating a chain of standardised meeting room in Switzerland. 

RETAIL MARKETING & VISUAL MERCHANDISe MANAGER

OAKLEY
20122015

Head of visual merchandise EMEA region; developed VM guidelines for the field; implemented an international VM sharing platform and optimised the customer and brand experience. As Retail Marketing Manager; developed all window executions; responsible for in-store marketing; traffic driving strategies and grass root events and managed all related budgets.

TREND WATCHER

Inditex - ZaRA 
20102012

Travelled to 27 countries on 4 continents, collecting ideas and inspiration for present and upcoming trends, creating mood boards, photography and designs. Observing, researching and analysing consumer behaviour. Studying the relationships between peoples, cultures, religions and languages in relation to fashion, style and clothing. Developing an image of the time, which incorporates society, culture, art and nightlife, using consumer trends in color, print and shape.

FASHION DESIGN JUNIOR

Inditex - Zara
20092010

Junior designer; part of the team developing the studio line collection, a collection inspired by north European trends, fits and patterns. Designed Jackets and blouses in InDesign and made samples together with the pattern department.

OPERATIONAL AND PR MANAGER

Lacustre
20082008

Managed a wide variety of events  of Lacustre lake side restaurant. Designed and supervised the re-decoration, improved marketing, sales and public relations, succeeded in realising a culture change in hospitality and atmosphere which continues to delight customers. Responsible for opening and closing the premises, registration and checkout and workforce planning. Led and worked effectively as part of a team.

Education

INTERNATIONAL FASHION & DESIGN MASTERS

Amsterdam fashion Institute
20032008

HAUTE COUTURE / INTERNSHIP

Anne Valerie Hash – Paris
20072008

EMBROIDERY DESIGN / INTERNSHIP

Hussein Chalayan – London
20062007

FINE ARTS / BACHELOR

Parsons – New York 
20042005


JEWELRY DESIGN / BACHELORS

Head - Geneva 
20052005

Skills

 SELF-RELIANT
TEAM PLAYER
ACHIEVER 
MOTIVATOR 
FLEXIBLE
PROJECT MANAGER

Text Section

                                         

LANGUAGES TECHNICAL  REFERENCE
Mother tongue: Dutch Adobe Photoshop Thierry Verdejo 
Fluent: English & French Adobe Illustrator (Previous: Retail & Web Director Oakley)
Basic: German Microsoft Office Head of Global Operations
Amer Sports Corporation
thierry.verdejo@gmail.com