Sanjeev Singh

Sanjeev Singh

DGM – Sales & Business Development, 12+ Yrs. Exps.


  • Sales and Business Development professional with cross functional exps. in Product\Project management, Electrical Distribution Operations and rich techno commercial experience in Power and Utilities Sectors covered B2B, Institution’s, Channel\retails, Govt. & Consultative selling
  • Over 12 years of experience in sales and business development in Power Utilities, Ministry of Power, Ministry of IT, PFC for R-APDRP, CEA, BIS, CPRI, ERTL, Government organizations, System Integrators, Institutions, Industries, OEMs, and Distributor Sales.
  • Extensive experience in sales and marketing of Electronic Energy Meters, Smart Energy Meters,AMI/AMR Solutions, Smart Grid solutions, Power Cables, Switchgear, Power Quality Solutions, IT solutions for Energy & Utilities, IoT solutions, Smart Home, Energy automation, Distributor\Retail network management.
  • Pre Tender activities, Bid preparation, Tendering/tie-ups, Follow up of tenders, Project completion, Closure of contracts. Coordination with various verticals. Statutory\Regulatory Compliances.
  • Expertise in planning and execution of business strategy. Initiatives to meet organizational goals in the short and long-term. Plan and forecast options for achieving business objectives.
  • Excellent Relationship Development and Networking skills. Proven track record of Sales breakthrough and achieving targets.

Work experience

Work experience
2015 - Present

DGM – Sales & Business Strategy

Powrtec Energy Pvt Ltd., Noida

Responsibilities: - Business Development

  • Heading Sales & Marketing for Electronic Energy Meters, AMI/AMR Solutions, Smart Grid, in pan India power utilities like BSES, NDPL, UPPCL, UPCL, DHBVN, UHBVN, JVVNL, System Integrators/OEM/Contractors of R-APDRP/RGVVY etc. The business turnover is approx. Rs 20 Cr. Got orders of 4 Lacs Static Energy meter: 3.5 MINR, Prepaid meter: 5 Cr. Smart Home:3 Cr.
  • Setting up of Distributor Network in North India.
  • Bid preparation, Tendering/tie-ups, Follow up of tenders, Project completion, Closure of contracts.
  • Development of the Product portfolio, Product Promotion, Customer Complaints.
  • Market analysis and forecasting & analysing competitors and Product feedback.

Responsible for Business Strategy:

  • Developed GTM (Go To Market), Business model, pricing & cost structure.
  • Accountable for product promotion, conducting workshops\seminars & corporate communications.
Mar 2012 - Jan 2015

Sr. Manager-Innovation & Strategy

Schneider Electric India Ltd

 Sr. Manager-Innovation & Strategy

Sales\ BD Role for Switchgears, Smart Meters, Power Cables, Smart Grid & Power Quality Solutions

  • Responsible for defining value proposition for new offer, create business plan, customer channel, price value proposition, create business model with market strategy& define product specification.
  • Identified new market opportunities in small buildings for Facility Management services via Mobile apps & proposed a new solution with business model – Market potential of $2 M in the next 5 years.
  • Planning for Go to Market Strategy & its execution and relations with channel, end customer and distribution. Performing Product Pricings, margins, target market and benchmarking.
  • Responsible for planning and creating business model for channel sales and creating new market opportunities. Defining list price, Schemes and discount structure along with SI’s and distributor’s prices.
  • Maintaining and establishing strong relationships with client’s organization hierarchy.
  • Test customer acceptance for new Virtual Facility Manager services for small buildings.
  • Coordinate Marketing, Product Management and Country Leaders to support development of strategic Channel Partner accounts
  • Coordinate with marketing to regionally promote new and existing products to maximize sales through Channels
  • Develops & conducting channel partner training, road shows & workshops.
  • Create new market segments and developed new product line to penetrate these Markets with new Business model, Pricing and product positioning. ­
  • Coordinate with R&D for New Product development & launch.
Aug 2010 - Mar 2012

Manager – RAPDRP Projects, Energy Audit & IT Project implementation

Secure Meters Ltd
  • Managed MDAS RAPDRP & AMI/AMR projects (Size 100K-200K nos.)
  • Project planning & execution from scratch to finish after Contract review meetings
  • Requirement Analysis of solution after discussions with clients. Documentation of all project related process methodologies. Feasibility testing of project related Hardware Units at in-house laboratory
  • Architecture design for Installation & Commissioning of MDAS/RMRs at sites
  • Site survey and report preparation for successful deployment
  • UAT with client and bug reporting of all project related Software before site deployment
  • Testing & QC. Frequent Site Visits for verification & QC of deployed solution
  • Pilot Installation & Commissioning of Modems at DTs & MDAS software at Data Centre
  • Onsite & Offsite Training to field executives for project kick-off. Preparation & Verification of reports after project roll-out
  • Demonstration of products & solutions to Clients for marketing support. Participation in review meetings and score cards
  • Knowledge of RMR/AMR /IAMR of meters with different protocols (MODBUS/DLMS, RS 232/RS485)
  • Knowledge of AMI specifically Smart Energy Meters with ZigBee used in PAN & HAN
Apr 2008 - Mar 2010

Sales Consultant

Mahindra Satyam Computer Services Ltd
  • Responsible for selling of IT solutions & services (ERP, CRM) to Energy & Utility domain.
  • Worked for Fortune 500 clients – GE, Siemens & National Grid & Global power utilities.
  • Analysing business & user needs and suggesting clients the best of need or best of fit products.
  • Planning, organizing & facilitating requirements interacting with end-user and customer.
  • Demonstrates products and services to existing/potential customers and assists them in selecting those best suited to their needs.
  • Develops clear & effective written proposals/quotations for current and prospective customers and regular visits.
  • Responsible for Strategic Planning, Strategic doing, action cycle for the different business of the organization.
  • Responsible for customer meetings & Events every month for Software Development & technical training.
Aug 2004 - Mar 2008

Feeder Manager – Purchasing & Planning, Distribution Operations & IT for Power Utilities

DHBVN: Dakshin Haryana Bijli Vitran Nigam Ltd,(Erstwhile Haryana State Electricity Board – A State Power Distribution Company)
  • Responsible for drafting tendering documents, preparing RFP\RFQ & execute bidding processes.
  • Enlisting & grading of contractors, project companies, consultant & Energy services companies.
  • Prepared work estimates, change management program & capacity building program.
  • In conjunction with the management team, assist in selecting tenders to pursue based on our relative competitiveness, capabilities and workload. Manages all system back-up and restore protocol for the logs and settings of location node.
  • Overseeing the timely and professional preparation of tender submissions. Documents signal problems and resolution for future reference and error correction.
  • Evaluating conditions of tender/contract and mitigating the company’s risk exposure. Providing training and technical support for users with varying levels of IT knowledge and competence.
  • As a Feeder Manager-managed the administration at Sub Divisional Level and public dealing (more than 25,000 nos. of consumers) for metering, billing, realization of revenue, new connections, theft detection, O & M of 33/11KV & LT lines, Distribution Management System.
  • Involved in implementation of various IT projects at utility level :-
    • Sub-division Automation (SAAS Model)- HCL Info systems
    • ERP - Enzen Global
    • AMR\MDAS- KLG Systel, Echelon Corp & Secure Meters
    • GIS -Secure Meters
  • Responsible for preparing Business Blueprint in collaboration with consultant for APDRP, RGGVY scheme-NDPL as a consultant.
  • Responsible for UAT of CRM (New Connection, Disconnection, Meter Change, Cash Section, and Consumer Complaint Section, Metering, Billing, Collection (MBC)) software for sub divisions.
  • Coordinating all project activities with ITIA, communicating frequently with executive leadership to provide project risk analysis, status, and analysis of requirements that might impact smooth project execution.
  • Delivered training session at organization level on use of IT services etc.
  • Organized various CSR campaigns and relationship building events within the sub-divison to foster a healthy work environment which facilitates team work and high performance of team members
  • Overseeing the timely and professional preparation of tender submissions. Documents signal problems and resolution for future reference and error correction.
  • Evaluating conditions of tender/contract and mitigating the company’s risk exposure. Providing training and technical support for users with varying levels of IT knowledge and competence.
Jul 2003 - Aug 2004

Perfexa Solutions

Perfexa Solutions
Networking Engineer Responsible for LAN & WAN network management & support
Feb 1999 - Mar 2000

Electrical Engineer

Grasim India Limited
Electrical Engineer Responsible for LV\ MV Electrical network operations & maintenance.


2009 - 2010

MBA (PGDM) - Marketing/Energy Management

Management Development Institute ,Gurgaon(India)

One Year Residential PGDM  acredited by AICTE India

2000 - 2003

Bachelor in Technology - Electronics & Communication Engineering

Maharishi Dayanand Univeristy,Rohtak (India)



Govt Polytechnic State Technical Edu Board



Sales ,Business Development ,Institution Sales,Concept Selling, Solution selling, B2B/B2C sales, Govt. sales, Power Utility Consultant ,Power Distribution Operations , IT/Software services selling