Sandy Silver

Sandy Silver

Summary

Passionate, knowledgeable and innovative marketer. Proven success record in developing brands, driving revenue, and maximizing customer lifetime value through direct marketing and social media.  Ability to move into a new organization and quickly establish rapport and credibility. 

Possesses in-depth knowledge of demand generation strategy.  Skilled at developing and executing

online and offline marketing campaigns that drive awareness, deliver customers and encourage loyalty.  Experienced with online media and social networking practices.  Developed integrated marketing campaigns that increased Intuit’s support plan revenue by 71% and retention by 100% in 18 months.

Seeks opportunities to grow businesses in creative ways. Thrives in situations that require resourceful-ness, whether due to limitations of time, money or human resources.  Launched online wine education program with no programming budget that eventually accounted for 17% of wine.com’s revenue. 

Has outstanding relationship –building and communication skills.  Comfortable and confident interacting with all levels of organization.  Successful managing teams, cross-functional projects and external vendors. Excellent written and analytical communications.

Work History

Work History
Oct 2008 - Present

Principal

Sandy Silver Consulting

·Offering a complete range of marketing services, including branding, messaging, direct marketing, web marketing and social media strategy.  Specializing in the development and execution of marketing programs that integrate direct marketing methods with new media.

·Developing company positioning, brand strategy, messaging, copy and website design.    Revamped Papilia.com’s website to deliver clear value propositions and improve SEO.

·Generating customer acquisition using direct mail, email, and web marketing. Developed Kabam’s overall email strategy and launched campaigns that address the complete user lifecycle.   Produced Intuit’s monthly Accountant E-News, email product updates, and critical alerts.

·Driving social media strategy, including the use of Facebook, Twitter, YouTube, blogging and other innovations. Used Twitter to increase traffic to BrandManagement.com by 1000%.

Clients includes: Intuit, Kabam, Papilia.com, UpToUs.com, BrightMinds.com (now DimWits), BrandManagement.com.
Jun 2006 - Sep 2008

Sr. Business and Marketing Manager, Online Services

Intuit, Inc.

·Developed all marketing communications for mail, web, phone and retail channels for online business services.  Managed relationships with service vendors.  Uncovered valuable consumer insights and used them to develop and launch new services. Grew QuickBooks Online Backup business by 300% to $12M in two years and dramatically increased customer satisfaction scores.

·Managed customer support plan business, generating $53M in annual sales.  Designed and implemented multi-channel contact strategy. 

Oct 1999 - Nov 2000

Director of Loyalty Marketing

wine.com

·Devised customer retention programs using data mining, customer relationship marketing

techniques, direct mail and loyalty reward plans, resulting in 60% retention rate.

·Managed million dollar third-party relationship to create 1:1 marketing program that increased weekly email news letter revenue by 40%.

·Developed direct mail programs for customer acquisition and retention, including mini-catalogs,

solo product mailers, package inserts and market research surveys.

·Oversaw budget of $2.5 million and managed two analysts.

Oct 1995 - Oct 1999

Director of Marketing, Research and Competitive Analysis

TravelSmith Outfitters

·Oversaw all marketing functions used in the promotion of the TravelSmith brand.

·Participated in growth of company where annual sales increased more than 1500%, number

of employees increased from seven to 100, and annual catalog circulation increased from

3,000,000 to 48,000,000.

·Developed circulation plans for customer acquisition and retention programs.

·Managed team of three analysts.

Winner – TravelSmith High Flyer Award for Outstanding Achievement in 1997

Mar 1993 - Oct 1995

Circulation Manager

Smith & Hawken

·Designed and executed mailing plans for circulation of catalogs to 20,000,000 households annually.

·Analyzed mailing results and determined customer lifetime values and optimal contact strategies.

Education

Education

Coursework

Stanford University

Web 2.0 and its Business Applications

Running Profitable Internet Ad Campaigns

B.A.

University of Rochester

M.B.A.

University of Southern California