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Work experience




Working with solo-preneurs and small business owners to develop & implement their online marketing strategy which includes:

  • Community/Online Brand-Management- representing the voice of the brand online
  • Content Strategy
  • Social Media Strategy Development & Implementation
Apr 2009Present

Community Manager

The Social Woman

Co-founder and community manager of The Social Woman, a vibrant online community for Canadian women to make friends in their city & attend social events. The goal of The Social Woman is to use technology to connect women locally and was launched in 2009 in Montreal, Canada. The site has 2000 members concentrated in Montreal and Toronto and expanding to other Canadian cities.  The Social Woman has grown its member base and promoted solely through the use of online tools.

  • Organize monthly social events for women in Montreal
  • Interact and build online community
Apr 2011Present


Montreal Girl Geeks

Volunteer as a co-organizer at Montreal Girl Geeks which organizes monthly events for women interested in technology.


Product Manager


Responsible for the product planning and execution throughout the product life cycle, including: gathering and prioritizing product and customer requirements, defining the product vision, and working closely with engineering, sales, marketing and support to ensure revenue, customer satisfaction goals and the company's overall strategy are met. • Define the product strategy and roadmap • Deliver PRDs with prioritized features and corresponding justification • Working with external third parties to assess partnerships and licensing opportunities • Whitepaper authoring • Competitive Research & Analysis • Work closely with Marketing to provide product & collateral updates, webinars and product demos • Assist Sales with RFPs Social Media Marketing Strategy & Content: Leading company-wide social media initiative: •Working on Vircom's brand awareness through social media: Twitter, Facebook, Blogging •Launched company blog: & manage content strategy, editorial calendar and internal blog team •Active blog contributor •Monitor online conversations and participate in them to increase brand visibility and thought leadership •Manage company twitter accounts ( & •Speaker at PodCampMontreal on the topic of 'Social Media and the Small Business'


With a background in software engineering, Sandy has 10 years experience working in various high-tech firms in roles from developer to product marketing & management.

Her experiences have led her to realize that she loves helping business owners and entrepreneurs understand and leverage the ever-changing technology landscape to grow their businesses’ presence online.

Sandy has been working with everyone from CEOs, Senior Sales and Marketing leaders and small business owners on how to integrate social media into their marketing strategy and use blogging, Facebook and Twitter to grow their presence and connect with customers.

She understands the changing landscape of the web and can help organizations be an integral part of this landscape.

Social Media


yoga, volleyball, travel

Currently Reading


Presentations given on:

  • Social Media & The Small Business (Podcamp, Sept 2010)
  • Community Management: Lessons Learned (Girl Geeks, Nov 2010)
  • Social Media Essentials: Listen & Connect with your Customers (Leading Spas of Canada, April 2011)

Available here