Director Marketing- Colors Kannada, Colors SUPER & VOOT Regional
As Director Marketing- Colors Kannada, Colors SUPER & VOOT Regional, I was responsible for planning Marketing Strategy based on Data,Media Planning, Flawless execution in optimal Budget, Working on creative and Overall launch of the Show.
I have Launched COLORS SUPER as my first assignment. i have worked on a 360 degree Media planning and executed. Colors SUPER Channel today have seen more than 70% growth in the first 1 year. Have worked on many show launches of both Colors Kannada and Colors SUPER like BIGG Boss, Fiction, NON Fiction, Brand Building activities and much more.
My key focus has always been on devising strategies that will stand the test of time and market conditions.INNOVATION in marketing campaigns has been my Strength in our launches.
Here is a quick glance at some of the major Marketing Innovations and Brand Building initiatives:
- BIGG BOSS Traffic signal activity with Bangalore Traffic police
- This campaign has also won Silver award in BIG BANG AWARDS 2017
- SHANI inverted Black News PAPER innovation( MAST Head of the Launch day was inverted)
- BIGG BOSS VANI ( BIGG BOSS launch day news paper Mast head was changed to BIGG BOSS VANI
- News paper Content wrap with show editorial content was first time with Colors show Launches.
- Innovation on Hoardings for BIGG BOSS.
- Strategic tie up Lalbagh for Brand Building.
- Barter strategies with Prjavani and Vijayavani to build salience
- I have been integral part of successful channel Launch "Colors SUPER" which gave me more insights and learning.
- BIGG BOSS Traffic signal innovation has won Silver award in BIG BANG AWARDS 2017