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Objective

As a creative mind with an affinity for fashion, I aim to contribute towards the development and execution of ideas and targets, while maximizing my experience by meeting employer's needs. With an eagerness to learn and excel, I would be perfect for an organisation that is also keen in creating a suitable environment for growth.

Qualification Summary

  • Experience in running a successful fashion blog
  • Extensive knowledge of Social Media 
  • Good marketing background
  • Ability to co-ordinate and handle sourcing
  • Adress before and after shoot requirements
  • Good spoken and written communication skills

Work experience

Aug 2017Present

Assistant Manager- Stylist

Ajio.com (Reliance Ecom)

I work as a Fashion Stylist in Ajio for their Catalog and Marketing shoots. Here I style each assigned merchandise as per the current trends while keeping Ajio's brand language intact.

My roles include:

-Ensuring the hair and makeup of the assigned model is as per the brand language requirement, while also adapting to new beauty trends. This includes sharing references and guiding hair and makeup artists.

-Starting the Studio on time while ensuring the clothes or accessories that need to be shot are ready.

- Coordinating with the photographer and model to get the best picture.

-Quality Check - Selecting the best pictures that will go on to the website.

-Coordinating with the inventory to get the required merchandise for the day and ensuring it gets shot.

-Regularly coordinating with other teams such as the Design Team, Photography Team, Marketing Team, Beauty Team and Editing Team for Catalog & Marketing shoots.

-Administrating styling inventory that is also known as 'Pairing' which is nothing but any garment  that is kept within the studio that is used to style merchandise which is yet to go live. I ensure that the 'Pairing' garments are regularly updated and the variety of clothes available helps to aid stylists in putting together a look while keeping monthly budgets in mind.

-Undertaking Marketing Campaign shoots which are often 'Editorial' style shoots. I have to create Mood Boards based on stories given by  the Design Team and ensure that the hero pieces from their collections is showcased in the best and most creative way possible.

Jan 2017July 2017

Fashion Editor

Obsessory

Obsessory is a UK based e-commerce website. I write content for the blog and the main website. I also do content marketing, which includes getting bloggers and influencers on board, marketing on social media and on content sharing websites. 

Aug 2016Jan 2017

Content Writer & Campaign Designer

Admatazz

Worked as a freelance digital content and campaign designer for Admatazz's clients- IIDE and Brand Musiq. Handled all social media platforms and brands' blogs. Generated campaigns specific to brand's identity to boost visibility.

Jan 2014Present

Self-employed

Haute Culture

Running a personal fashion and beauty blog  which covers a gamut of topics ranging from personal style, current trends, product reviews, art and music.

Jul 2015Sep 2015

Fashion Assistant

Shift by Nimish Shah

Assisted designer Nimish Shah in creating his Winter Cruise 15/16 collection which was showcased at the Amazon India Fashion Week. As his assistant, I organized and handled sourcing of materials, overlooked the manufacturing process, handled orders, managed his PR and assisted him in styling Shift's A/W 2015 lookbook.

Apr 2013Jul 2013

Social Media Manager and Marketing Intern

Mediascope Publicitas, Mumbai

Solely handled Social Media for the company's monthly magazines, EAT STAY LOVE and BLACKBOOK and contributed Indian content for Publicitas International's Facebook page. Created content for the Facebook and Twitter pages of each magazine. Engaged viewers via interesting current topics, interactive discussions and contests.

I was also part of the Marketing team and interacted with potential customers in the effort to sell the company's services.

Mar 2012May 2012

Fashion Intern

Grazia Magazine, Mumbai

Assisted the Senior and Junior Stylists at Grazia during shoots. Main role as a Fashion Intern was to assist them in styling, sourcing of clothes, data handling, co-ordinating with various brands, designers, photographers and the likes. Contributed written material for the magazine, when required. 

Apr 2009May 2009

Intern

Imagic Creatives, bangalore

Worked under the Creatives Department and learnt basics of Adobe Photoshop and Adobe Illustrator from the junior graphic designer.

Education

Jun 2012Apr 2015

Bachelor of Management Studies

Jai Hind College, Mumbai
Jul 2010Nov 2011

A Levels

Vibgyor High, Mumbai
Jun 2008Jul 2010

IGCSE

Inventure Academy, Bangalore