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Sam Zniber is an international senior radio executive credited with market share gain successes with several radio stations and radio networks in the UK, Australia, France, Poland, Romania, South Africa, Germany, Czech Republic & Slovaquia.

Sam Zniber has successfully created programming for different radio formats CHR, HOT-AC, SOFT-AC, Pop-Rock, Classic-Rock, Music & News, Urban and Dance.

His work and dedication has been acclaimed twice with the FUN RADIO network results in France in 1999 and in 2006. His strategic and tactical approach in programming & marketing has made MIX 106.5 in Sydney Australia jump from 6.3% in market share to 9.3% in 30 months.

Sam Zniber serves as speaker for the NAB. Sam Zniber completed executive courses in media, Internet, radio, TV, and marketing at Harvard University, UCLA, Columbia University, and HEC Paris.

Work experience

Feb 2007Present

Vice President Programming

Lagardere Active

Lagardere Active Radio International has radio networks and websites in Germany, Czech Republic, South Africa, Russia, Slovaquia, Romania and Poland. Lagardere Active Radio International is an affiliate of French media group Lagardère Active Media. It is present in seven countries through 23 radio stations, listened to by more than 33,5 million daily listeners.

Jun 2005Jan 2007

Program General Manager & Deputy Managing Director

RTL Group (Fun Radio & RTL2)

Sam Zniber as FUN RADIO & RTL2 Program General Manager has developed the French Urban CHR FUN RADIO brand and the Pop Rock AC RTL2 Brand in France with acclaimed market share gain success.

RTL Group is the Number One 1 in TV and Radio Broadcasting in Europe with 42 TV channels and 32 Radio stations in 10 countries.

Jan 2003Jun 2005

Program Director

Clear Channel ARN

Architect of the market share success of the US based Clear Channel group's Mix Station in Sydney with a spectacular 6 to 9,3% in 30 months.


Program Director

Chrysalis Group

Sam Zniber has also worked as Program Director in the UK for the Chrysalis Galaxy brand taking Galaxy in the North East from number 3 to number 1 in a few months.


Program Manager

RTL Group (Fun Radio & Fun TV)

Sam Zniber masterminded the Fun Radio's revival with high market share gain introducing a brand new urban format in France



Columbia University - Columbia Business School

HEC School of Management

University of California, Los Angeles