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Work experience

Jul 2006Present

Art Director / Creative

180 amsterdam

Art Director hired from South Africa to work primarliy on adidas Original's account

Nov 2002Mar 2006

Creative Director

The Young Designers Emporium

Created, managed and directed the in-house marketing and advertising Department of YDE

Dec 1998Dec 2001

Creative Director / founder

Generator Commmunications

Founded early new media start-up in South Africa in final year of Design School called Generator- now


Jan 1996Dec 1998

Post Graduate Diploma

The Red & Yellow School


Mark Tomlinson

"Sam brings a fresh and lateral creative approach to every project he works on. He is relentless in the pursuit of a great idea, and has a work ethos matched only by his zest for living life. He is absolutely unique and a pleasure to make magic with. Are you lucky enough to get his talent?"

my "business card"




Creative all rounder with extensive strategic and production experience and an ability to conceptualise, initiate and implement “the big idea” across all platforms.

testimonial 1

Nadav Kander,


"Having nearly completed the entire Adidas shoot which involved set design and intensive styling it came as a shock to me that this art director that I had worked with for the past 3 weeks was on his first job since starting at this new and great  agency, 180.  It was a shock because never in the pre-production of this shoot or on the shoot had anyone accompanied him, he was handling all this entirely alone and really well too.  An unswerving opinion, confidence and vision are the attributes that will take Sam forwards and upwards.  One of the best I have ever worked with!"

testimonial 2

Richard Bullock Executive Creative Director 180 Amsterdam:

"I met Sam in Cape Town in 2005. He hunted me down with a brilliant portfolio in hand.He knows photography, film,writing, art direction, digital, retail and best of all ideas.

He is fantastic with clients and all those he works with. One of those rare people you find along the way who can do it all with a humble smile and a desire always to move onto the next challenge.

There isn’t a creative company in the world who wouldn’t find him immediately valuable."

Sincerely Richard BullockExecutive Creative Director 180 amsterdam


Live to create. hands on.

Testimonial 3

Viviane Sassen,


"Working together with Sam Coleman on the adidas Original's campaign has been a great experience for me; he is very precise, has a great eye for detail. Both his personality and taste are very refined and he truly challenges the borders between art and commerce. He has a sensitive vision of beauty and creativity that is very inspiring to me"


While at design school in Cape Town, Sam started a digital agency called Generator Communications with 3 other friends, he then moved on to became creative director of S.A’s retail fashion leader, The Young Designer’s Emporium in 2002. In 2006 Sam was hired by 180 Amsterdam to work on the adidas Originals account shortly after exhibiting in an adidas street art show in Cape Town.

In 2010, Sam left Amsterdam to go to Mother New York.

Sam has had his work published by Creative Review, D&AD, Boards, Motionographer, Shots, The Guardian, The Independent, Luerzer’s Archive, Creativity Online, The FWA & Contagious.

He and his wife, photographer Sarah Nankin, have recently returned to start a studio in their home city of Cape Town and divide their time working between Amsterdam, Cape Town, NYC or Swakopmund.

Sam has recently joined Giant films as a new director: