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Summary

I develop data-driven marketing strategies, based on both user needs and business objectives, centered around owned and earned assets. To achieve exceptional results, I believe that execution is as crucial as the strategy itself.

Coming from a background in front-end development and webmastering, I understand the value of a solid web presence. Over the last 10 years building and optimizing digital platforms, I found that it takes a technical, creative and strategic mind to develop and thrive as a front running business on the Web. This means that marketing your site should be an ongoing process.

Work experience

Jan 2016Present

Digital Marketing Consultant

Samuel Lavoie

Digital marketing services: including Inbound (SEO, SMO, Content), affiliation, email marketing and marketing automation, app store and mobile optimization, digital analytics and integrated online strategy. 

Jul 2013Dec 2015

SEO Team Lead

Adviso
  • Leading a team of 5 SEO specialists: : recruitment, guidance, management and evaluation
  • Bring forward-thinking vision, training and mentorship
  • Planning, building and deploying digital strategies including SEO and content strategy for clients

Industries: banking, travel, real estate, insurance

Sep 2011Jun 2013

Director of Search and Inbound Marketing

Nurun
  • Lead of 3 SEO professionals: recruitment, guidance, management and evaluation
  • Inbound Marketing Strategies: Social, Content & SEO
  • Large scale technical SEO: audits, implementations and QA
  • Advocacy of Inbound Marketing internally and with clients and prospects
  • Conversion rate optimization & A/B Testing
  • Mobile Performance Strategies
  • Analytics-driven strategies & reporting

Industries: publishers, telecommunications, fashion, manufacturers

Apr 2010Sep 2011

Web Marketing & SEO Consultant

Reader's Digest

Freelance SEO Consultant responsible for:

  • Optimizing websites for search (SEO), working with the editorial and production teams. Responsible for making recommendations and implementing the plan
  • Train team members on Search Engine Optimization and website marketing optimization
  • Developing strategies for SEM, supporting SMO initiatives, working with their external digital agency (NVI) as well as the internal team
  • Optimizing and growing site subscriptions and contests working with all the teams
  • Providing sites traffic reporting and analysis
  • Seeking out new eMarketing opportunities to build a stronger web presence.
Jan 2009Jan 2010

Digital Strategist

TMP Wordlwide

Digital Strategist for Quebec at TMP Worldwide, a recruitment-focused firm among America's top digital agencies.

Provide clients the digital solutions they need for recruitment and web branding challenges. Leveraging the best of the social web and online tactics including Search Engine Marketing and Search Engine Optimization.

Goal : Drive the Digital department in Montreal

  • Working with talented colleagues in Montreal to develop and implement digital tactics that deliver results
  • Working closely with key client stakeholders including Sr. Managers, VPs of Human Resources and Recruitment Managers.
Nov 2007Dec 2008

SEO Specialist

NVI

Improving web sites with search engine optimization techniques, usability and accessibility, with a strong focus on ROI.

  • Create cutting edge marketing strategies for clients,
  • Perform usability, search engine optimization and accessibility reviews with hands-on solutions,
  • Help develop on site technical SEO expertise,
  • Contribute to the marketing team leadership with SEO strategies and techniques.

Working for clients such as Canpages, TheHeart.org, Danone, Aldo, etc.

Aug 2007Nov 2007

Front-end Web Developer

VDL2

Front-end Web Developer at VDL2 (now Pheromone) a montreal based digital agency. Working on client's sites such as RDS.ca and ViaRail.ca

Education

20092009

Web Accessibility Course

University of Montreal

IDV 6019 - Accessibilité du Web et du multimédia

2005Oct 2006

Web Development

Collège Maisonneuve

Web Development and e-Commerce

20032005

Certificate, e-business

Laval University

Incomplete

Certifications

Dec 2009Present

Google Analytics Individual Qualification

Google

License 77824

Apr 2013Present

Inbound Marketing

Hubspot

License 256815

Skills

SEO
Inbound Marketing
Digital Strategy
Web Analytics
Content Strategy
E-commerce
Mobile Marketing
Social Media Marketing
Affiliate Marketing

What people say about me

Wayne Burns, SVP at TMP Worldwide Canada

Samuel is a bright, articulate individual with keen insights into the digital space. While working for us, he was a valuable contributor to our business and a dedicated team player.

Arieh Singer, Director of Marketing

Samuel is our pulse to the ever-changing Search landscape. I rely on Samuel for ongoing SEM/SEO projects, and a strategic resource to our marketing efforts. He is one of the only experts I regularly work with in this space, and I have recommended him to many friends and colleagues. On top of his skillset, Samuel is passionate about the work he does, and is able to train team members with charisma, enthusiasm, and relative ease.

Organizations

W3Québec - Vice-President

  • Maintain social presence, organize board meeting, contribute to the website.
  • Co-organized the SEOCamp Montreal in 2011, 2012 and 2013. SEO & Digital Strategy conference with 200 attendees in May 2013.

Languages

French: Native proficiency

English: Professional working proficiency