Samantha Ma

  • Atlanta US-GA
Samantha Ma

Portfolio Samples

Portfolio

Work History

Work History
Oct 2011 - Present

Consultant

Remark Media
  • Ongoing PM/Translation/Publishing role with BoWenWang.com, to ensure the site's presence in China market in order to preserve license and operational status.
  • Conduct regular site production activities, including content publishing, website quality assurance review and updates.
  • Manage website ad operations, including publishing of ad network and "house" ads, rotation of inventory, and review and reconciliation of revenue.
Oct 2012 - Feb 2013

Social Media Manager

Bo Le Associates
  • Managed organizational presence while driving growth and awareness campaign across key social media marketing platforms, including Facebook, Twitter, LinkedIn, Weibo and others.
  • Coordinated with the CEO to author the company social media plan and executed same. Managed all accounts and reported to executive staff on a weekly basis.
  • Served as the "voice" of the CEO and the Founder. Responsible for managing their social presence, posting on their behalves, interacting with partners, clients and potential candidates, and extending the brand value as industry thought-leaders and the leading executive search company.
Mar 2009 - Oct 2011

Social Media Manager

HSWI Bowenwang.com
  • Led social media marketing/PR efforts, directly authoring off-site blogs and maintaining key relationships with portal partners (Sina, Netease, QQ, Sohu), ensuring maximum exposure and driving critical traffic to site. Efforts directly resulted in over 100M PVs from 10M+distinct IPs.
  • Optimized social media campaigns through daily statistical review and reporting on website performance (usage), coordinating with US analytic staff. Adjusted under-performing programs and conducted analysis to determine targeted programs and new initiatives based on user interest and traffic.
  • Directed critical site production activities, including content authoring/translation and publishing, website quality assurance review and updates, leading a team of 6 editors/translators, and a designer. Additionally coordinated with offshore technical development resources(in US).
  • Managed website ad operations, including coordinating design of ad creative; uploading, rotation and management of inventory. Additionally developed and managed ad network relationships, including Ad China, HDT, Google Adsense and Baidu Union accounts and inventory.
Jan 2008 - Mar 2009

Marketing/Production Coordinator

HSW International
  • Coordinated Marketing and PR efforts with outsource PR and marketing agencies, to include monitoring progress, gathering/distributing key assets, and providing company direction and feedback.
  • Coordinated key production tasks, including website quality assurance review and updates prior to market launch in China.
  • Served as primary liaison between executive management in US office and editorial/production staff in China, organizing meetings, translating documents, and interpreting during in-country meetings and phone calls. Accompanied executive staff on critical business development meetings, to include negotiations with China Yahoo, Google, Netease and multiple PR/Marketing agencies.
  • Conducted staff attendance review and monthly payroll.

Education

Education
Sep 2004 - Jun 2008

Bachelor

Taishan University

References

References

Greg Swayne

"Sam is somone who I would strongly recomend to any business in any industry segment especially multinational with a focus on China either from the US or in China with ties to the US.

Her ability to move seamlessly between English and Chinese both linguistically and culturally, makes her a natural liason for any company doing business between these two countries.

Sam rose quickly from an interpreter role to overseeing the entire Editorial and digital marketing teams at HSWI and became proficient in both areas very quickly. She is smart, she works very hard and is extremely careful about the quality of her work and her performance overall. She has natural leadership skills and despite her youth would be a great asset in a management role. I highly recommend Sam and should I ever have a chance to hire her again, I will."