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My core competencieS

Sales and Marketing

Customer-oriented mindset

Customer relationships


Team player


Work experience

Sales Director

Motocut oy
MAY 2019SEP 2021

Sales Management:

Responsible for product and spare part & service sales towards profitable and sustainable direction. Managing direct and distribution sales and developing new and existing dealer networks in global growth market areas. Developing sales KPI's and process management and modern marketing to the next level. Creating strong and trusting new customer relationships and offering added value solutions to all stakeholders.

USA, Canada, UK, Scandinavia, Europe, Russia and CIS,  Mexico, Chile, Columbia, India, China, Japan, Australia


Key Account Manager

Kopar Group
MAY 2018MAY 2019

Key Account Sales:

Developed new model of partnership business at Kopar Group. Managed key account sales including equipment, spares & wears product categories and created new customer relationships and expanded existing contract manufacturing offering.

MANAGER, Sales & Engineering

Kopar Group

Sales and Engineering management:

Bulk material handling systems for global energy, metallurgy and process Industry customers.

Managed sales and engineering teams and developed sales pipeline process in terms of business risks and opportunities.

Responsible of key account sales for partnership customers.

Managed internal and external engineering teams in mid and large sized material handling delivery projects. Developed new modular product structures and created marketing materials for sales. 

Member of executive and sales management team.


Sales Support Manager

Metso Minerals

Global Sales Support:

Aggregates, Crushing and Screening Equipment business line.

Mexico, Central America, Brazil, Pacific Rim,

France, Portugal, Spain, Italy, Greece, Cyprus

Worked closely in collaboration with market areas and distributor sales teams to met sales targets and results of each market areas.  

Supported and coached sales channels related to new innovative technologies and new launched products and implementation of new sales tools.

Developed offers and implemented Floor plan financing for external distribution network in Mexico, Central America and Pacific Rim.

Sales Support Manager

Metso Minerals

Global Sales Support:

Mining and Construction, Crushing and Screening Equipment business line.

Russia, Belarus, Kazakhstan, Uzbekistan, Ukraine and Armenia

Supported front line sales actions, coached and trained distribution sales channels in Russia and CIS regions. Sales and operations planning and business line strategy implementation in co-operation with each market areas sales teams.

Visited key customers at market areas and hosted various Metso factories visits and customer visits at Metso reference plant sites.

Developed new sales tools, special sales campaigns, application guidelines and new product launching as according to product lines and marketing activities such as participation of annual Mining and Construction exhibitions in Russia and CIS countries.

Participated in final commercial negotiations and coordinated validation of CIS trade contracts consisting profitability and risk/opportunity assessments and target pricing.


Metso Outotec - Lokotrack LT200E at Altay Polimetally | Facebook

Project Manager

Metso Minerals

Global Product Management:

Mining and Construction, Crushing and Screening Equipment business line.

Managed new C120 jaw crusher development project. Main responsibility of project execution and management and project & business plan included defining project schedule, organization, finances, ROI, launch and production plan, risk management. Controlled project execution and management of project team and reported milestones to project owner and steering group.


Engineering Manager

Metso Minerals


Mining and Construction, Crushing and Screening Equipment business line.

Lokotrack Mobile vibrating equipment

Engineering team leader

Chief Designer

Metso Minerals


Mining and Construction, Crushing and Screening Equipment business line.

Lokotrack Mobile vibrating equipment

Engineering team leader


Metso Minerals


Mining and Construction, Crushing and Screening Equipment business line.

Lokotrack Mobile vibrating equipment


Nokian Tyres

Research & Development:

Tyre Mould 3D Engineering, tyre development & innovations.


Engineer, Bachelor’s Degrees

Tampere University of Applied Sciences

Modern Industrial Engineering:

Industrial engineering included studies of manufacturing and advanced production systems and new developed production methods.


IT Competence

Word, Excel, PowerPoint, 365 Office 

Outlook & Teams

MS-Project, Aton PDM


Sales Force CRM, SAP Pricing Tool, Pipedrive CRM

SIP Strategy Implementation Process

Open ERP, Lean ERP




Finnish              Native

English              Fluent


Project management

Basic training 2006

Project management

Advanced training 2006

 Coaching process training 2010

Sales management training 2016

Leadership network training 2020-2021

Military Service

The Finnish Defense Forces

Sergeant, Group leader, 1992


 Patent FI106938, Vent valve for a vulcanising mould, Nokian Tyres Plc, 2001

Patent FI20012469, Rim protection in tires, Nokian Tyres Plc, 2001

Patent USD488122, Tire with leaf ornamentation, Nokian Tyres Plc, 2002

Patent FI20041196, Vehicle tire surface, Nokian Tyres Plc, 2004

Patent FI20085163, Method and apparatus for heating devices of

a mineral material processing unit, Metso Minerals Inc, 2008