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Creative, innovative and insightful Marketing Manager, with results in planning and executing strategy in customer-focused market. Offers expertise in developing corporate and marketing strategies while conducting business with both national and international entities. Excellent organizational skills gained through working in the product marketing field. Experience in contributing effective campaign development, social media, vendor relations, and strategies to broad-based roles. Skillful at developing and implementing innovative solutions to enhance performance. Proficient communicator and motivator with a proven ability to deliver high-quality customer service, manage multiple vendor relationships, and consistently meet or exceed marketing objectives.


Sep 2016Present

Marketing intelligence & digital specialist

Bridgestone Europe

Manage new digital activities/projects, like new BS & Bandag websites
Keeping tight control over:
o Current websites & Dealer locators (e.g. managing updates with the regions)
o Apps: FS/BS AG, TPMS
o e-TTC
o Fleet Care
o E-learning platform
o Synergies with Consumer (for i.e. B-DRIVE, SHOWPAD, YouTube channel, Social media…)

Start-up of market intelligence coordination activities
o Define future trends that influence the industry and suggest possible future strategy approach
o Together with segment leads define what info is needed from the regions
o Work closely with regions in order to come to a standardized way of collecting info

Feb 2016June 2016

Intern Segment lead manager assistant

Bridgestone Europe
  • Market analysis light trucks segment
  • Market size (Europe) vehicle registrations and tire replacement market by country, type of tires, key features
  • Mapping of key stakeholders: vehicle manufacturers, component suppliers (including tires)
  • Detecting specific customer requirements, customer value, key success factors (e.g: via telephone interviews with users, visit trade fairs)
  • Mapping of typical distribution models of carriers in this segment
  • Analyzing and writing of a competitors analyses, swot analyses, business plan and action plan

Jan 2014Jun 2015

Project manager

Green line
  • Planning, executing and successful closing of new projects

  • Effectively supervising/ managing the marketing team

  • Productively developing, following up and managing the plan, schedule, budget, conflicts and delivery of different projects/events

  • Creatively writing Media Plan Radio/Press/TV/Billboards

  • Imaginatively writing event/commercial proposals

  • Pro-actively assisting with video and audio production

Jan 2013Jun 2013

Intern Marketing manager assistent

Studio solutions
  • Expertly assist with creation and distribution of newsletters, promotional interns, and to produce articles and news-feeds for Blogs and Websites

  •  Successfully Undertook revenue management tasks to optimize customer satisfaction and retention and specific research projects to build partnerships and develop communication with new companies and agencies as requested

  • Attend team meetings and willing to contribute to other team activities as requested

  • Follow company guidelines to enable the use of Social Media as a marketing tool to reach its full potential

  • Efficiently updated database information and carried out administration checks using SEO techniques on websites hosted through Studio-Solutions

  •  Actively use SWOT techniques to assess and plan project work

Apr 2009Apr 2009

Intern Marketing


Proactively assisted the Marketing Manager in his visits to potential customers and prospects and undertook various marketing tasks

Effectively assisted the programmes manager with the handling of events


Oct 2016June 2017

Social media consultant

Sep 2015June 2016

Postgraduate program, Advanced Business Management, Marketing and Communication. Antwerp, Belgium


Passed cum laude!

Sep 2009Dec 2013

Bachelor of Science in Business Administration, with a major in Marketing. Antwerp, Belgium

Artesis Plantijn College University
Sep 2007Jun 2009

Bachelor of Science in Business Administration, with a major in Event Management Antwerp, Belgium

Sep 2001Jun 2007

Jeugd – en gehandicaptenzorg

KTA Brasschaat


Bachelor thesis: Writing Marketing plan and communication plan for Heinz  (Antwerp)
Project management event: Event Schedule writing and drawing (Paris)
Workshop: How do you convince management (Leuven)
Workshop: Conflict (Leuven)
Workshop: Leadership Styles and personality types (Leuven)

Bachelor thesis: Market research (Stage 0) medium sizes 17.5" & 19.5" (Leuven)

Workshop: Disruption & Customer centricity (Mechelen Contact Center Congress)








Microsoft Office


Jan 2016Current

Harald Van Ooteghem

Bridgestone Europe

Senior Manager Truck & Bus Tyres Category Management

Others (on request)