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Summary

Creative, innovative and insightful Marketing Manager, with results in planning and executing strategy in customer-focused market. Offers expertise in developing corporate and marketing strategies while conducting business with both national and international entities. Excellent organizational skills gained through working in the product marketing field. Experience in contributing effective campaign development, social media, vendor relations, and strategies to broad-based roles. Skillful at developing and implementing innovative solutions to enhance performance. Proficient communicator and motivator with a proven ability to deliver high-quality customer service, manage multiple vendor relationships, and consistently meet or exceed marketing objectives.

WORK

Marketing intelligence & digital specialist

Bridgestone Europe
Sep 2016Present

Manage new digital activities/projects, like new BS & Bandag websites
Keeping tight control over:
o Current websites & Dealer locators (e.g. managing updates with the regions)
o Apps: FS/BS AG, TPMS
o e-TTC
o Fleet Care
o E-learning platform
o Synergies with Consumer (for i.e. B-DRIVE, SHOWPAD, YouTube channel, Social media…)

Start-up of market intelligence coordination activities
o Define future trends that influence the industry and suggest possible future strategy approach
o Together with segment leads define what info is needed from the regions
o Work closely with regions in order to come to a standardized way of collecting info

Intern Segment lead manager assistant

Bridgestone Europe
Feb 2016June 2016
  • Market analysis light trucks segment
  • Market size (Europe) vehicle registrations and tire replacement market by country, type of tires, key features
  • Mapping of key stakeholders: vehicle manufacturers, component suppliers (including tires)
  • Detecting specific customer requirements, customer value, key success factors (e.g: via telephone interviews with users, visit trade fairs)
  • Mapping of typical distribution models of carriers in this segment
  • Analyzing and writing of a competitors analyses, swot analyses, business plan and action plan

Project manager

Green line
Jan 2014Jun 2015
  • Planning, executing and successful closing of new projects

  • Effectively supervising/ managing the marketing team

  • Productively developing, following up and managing the plan, schedule, budget, conflicts and delivery of different projects/events

  • Creatively writing Media Plan Radio/Press/TV/Billboards

  • Imaginatively writing event/commercial proposals

  • Pro-actively assisting with video and audio production

Intern Marketing manager assistent

Studio solutions
Jan 2013Jun 2013
  • Expertly assist with creation and distribution of newsletters, promotional interns, and to produce articles and news-feeds for Blogs and Websites

  •  Successfully Undertook revenue management tasks to optimize customer satisfaction and retention and specific research projects to build partnerships and develop communication with new companies and agencies as requested

  • Attend team meetings and willing to contribute to other team activities as requested

  • Follow company guidelines to enable the use of Social Media as a marketing tool to reach its full potential

  • Efficiently updated database information and carried out administration checks using SEO techniques on websites hosted through Studio-Solutions

  •  Actively use SWOT techniques to assess and plan project work

Sales Representative

H&M 
Jul 2012Sep 2012

Cleaning help

BASF
Aug 2009Aug 2009

Intern Marketing

Comitor
Apr 2009Apr 2009

Proactively assisted the Marketing Manager in his visits to potential customers and prospects and undertook various marketing tasks

Effectively assisted the programmes manager with the handling of events

Warehouse worker

Katoennatie
Jul 2008Jul 2008

Nursing care Assistant

Monnikenhof
Jul 2007Jul 2007

Teaching Assistant

Heidehof
Jan 2007Jun 2007

EDUCATION

Social media consultant

Syntra
Oct 2016June 2017

Postgraduate program, Advanced Business Management, Marketing and Communication. Antwerp, Belgium

UCLL
Sep 2015June 2016

Passed cum laude!

Bachelor of Science in Business Administration, with a major in Marketing. Antwerp, Belgium

Artesis Plantijn College University
Sep 2009Dec 2013

Bachelor of Science in Business Administration, with a major in Event Management Antwerp, Belgium

KDG
Sep 2007Jun 2009

Jeugd – en gehandicaptenzorg

KTA Brasschaat
Sep 2001Jun 2007

PROJECTS & WORKSHOPS

Bachelor thesis: Writing Marketing plan and communication plan for Heinz  (Antwerp)
Project management event: Event Schedule writing and drawing (Paris)
Workshop: How do you convince management (Leuven)
Workshop: Conflict (Leuven)
Workshop: Leadership Styles and personality types (Leuven)

Bachelor thesis: Market research (Stage 0) medium sizes 17.5" & 19.5" (Leuven)

Workshop: Disruption & Customer centricity (Mechelen Contact Center Congress)

LANGUAGES

Languages

Dutch

Arabic

English

French

Computer

Microsoft Office

AWARDS

Came fourth in International Business case competition

UCLL
Sep 2015Jan 2016

Case analysis to Solve 3 cases (3 days) in mixed teams of 4 to 6 students. English competition participants from Flanders, Wallonia, Netherlands, Germany

Goals:

• Analyse critically a business case

• Diagnosis of business problems

• Develop strategies

• Propose an implementation plan

Underlying idea= consultancy agency

• Present results to Board of Directors

• Defend proposals

Promotion managerial level

Studio solutions
Jan 2012July 2013

Internship Studio solutions London, promoted from intern to a managerial level in a month Because of high results achievement within short period of time, personal improvement and initiative taking in leading and helping colleagues in achieving goals.

Employee of the months in Greenline, for the months October, December 2014, January, March 2015.

Greenline
Jan 2014Jun 2015

Won the award of "Education Ambassador".

KTA Brasschaat
Sep 2006Jun 2007

Students from 9th grade to 12th grade elect in each of their locations the final year student with the most "exciting" personality"

References

Harald Van Ooteghem

Bridgestone Europe
Jan 2016Current

Senior Manager Truck & Bus Tyres Category Management

Others (on request)