Samantha Womack

Communications specialist

  • samanthapwomack@gmail.com
  • 8184880377

Skills

Skills

Understanding of news media and ability to develop and pitch newsworthy stories. Proven record of producing high-quality direct response and social media messaging as well as brand content and press releases. Demonstrated ability to quickly grasp new skills and tools, as well as problem-solve in a high-pressure, deadline-orientated environment.

Work History

Work History

Communications Specialist

TEXAS CHARTER SCHOOLS ASSOCIATION
Nov 2014 - Present

Use real-time analytics to increase recognition of TCSA mission, brand and messaging targeting a variety of audiences, including members, lawmakers, the public and the media. Create content for redesigned website, new blog and coordinate original content with weekly newsletter, print and digital member communications and social media. Update website and blog using Wordpress. Create and execute social media plan for annual conference. Deliver training for members on branding, marketing and messaging, utilizing social media and working with the media, especially in crisis communications.

Lead content creator for external Texas legislative session advocacy and lobbying efforts. Speech writer for executive director, other staff and members throughout session and for guest speakers at Capitol rally. Work with Governor of Texas and other lawmaker staff for promotion and planning of joint advocacy events and educate lawmaker staff on priority bills. Create legislative one-pagers and association fact sheets and execute ongoing updates, assisting in passage of four priority bills. Continuing support to advocacy team through grant writing, three-year grassroots program creation and marketing to parents and families.

Develop and maintain relationships with the Texas education and Capitol print and broadcast news media and newspaper editorial boards. Explore and develop newsworthy items, write press releases and coordinate media coverage for the association and members. Write editorials for executive director and association board members as well as pen responses to negative editorials.

Director of Public Relations

Harmony public schools - austin
Oct 2013 - Nov 2014

Increase familiarity with charter schools in general as well as Harmony's mission and goals through successful community relations. Build and maintain relationships with state and federal representatives, local elected officials, and business and community leaders. Develop and maintain relationships with the Austin news media. Explore and develop newsworthy items, write press releases and coordinate media coverage. Experience and training in crisis communications. Create media marketing campaign to increase student enrollment and brand recognition. Train and manage six campus coordinators and parent supporters, including writing for social media, event coordination and community outreach strategy.

News Reporter

AUSTIN AMERICAN-STATESMAN
Apr 2013 - Oct 2013
BREAKING NEWS REPORTER Research, pitch, write and edit news stories for online and print. Meet deadlines on feature and enterprise stories using meticulous and organized notes with sources, facts and quotes. Produced multimedia to enhance storytelling, such as videos and blog posts.

Crime Reporter

Omaha world-herald
Dec 2010 - Oct 2012

Write, edit, post breaking news with interactive multimedia to Omaha.com. Manage website design and site maintenance. Knowledge of basic HTML. Write and report on a variety of crime and criminal trends across the Omaha metro area; familiarity with criminal and civil court and court documents.

Reporter

LEE ENTERPRISES
Aug 2007 - Oct 2010
REPORTER (SANTA MARIA, CA, BILLINGS, MT) Write news stories pertaining to county, state and federal legislation and public policy, environmental issues and business practices. Successfully interpret government-speak into interesting, understandable stories that made a difference in the community. Create, edit and design newspaper pages, including the weekly TV Guide using Quark and InDesign.

Education

Education

B.A

CALIFORNIA STATE UNIVERSITY
2007

Major in Journalism, minor in English. Managing editor of school newspaper, The Daily Sundial.