Use real-time analytics to increase recognition of TCSA mission, brand and messaging targeting a variety of audiences, including members, lawmakers, the public and the media. Create content for redesigned website, new blog and coordinate original content with weekly newsletter, print and digital member communications and social media. Update website and blog using Wordpress. Create and execute social media plan for annual conference. Deliver training for members on branding, marketing and messaging, utilizing social media and working with the media, especially in crisis communications.
Lead content creator for external Texas legislative session advocacy and lobbying efforts. Speech writer for executive director, other staff and members throughout session and for guest speakers at Capitol rally. Work with Governor of Texas and other lawmaker staff for promotion and planning of joint advocacy events and educate lawmaker staff on priority bills. Create legislative one-pagers and association fact sheets and execute ongoing updates, assisting in passage of four priority bills. Continuing support to advocacy team through grant writing, three-year grassroots program creation and marketing to parents and families.
Develop and maintain relationships with the Texas education and Capitol print and broadcast news media and newspaper editorial boards. Explore and develop newsworthy items, write press releases and coordinate media coverage for the association and members. Write editorials for executive director and association board members as well as pen responses to negative editorials.