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A passionate retailer who delivers excellence with an impressive record of success, spanning over 30 years. 

Work experience


Senior Store Management roles.

Coles, Masters Home Improvement and JR Dutyfree.

The last 5 years of my career has been as a business leader in Big Box retail enviroments. 

Apr 2004Feb 2009

Store Manager

Steinhoff Group Freedom Furniture

Freedom furniture is one of  Australia's major furniture retailer specialising in furniture and homewares owned by Steinhoff.

 Freedom opened in 1981 and now has a nationwide store network and  is enhanced by  an e commerce store and with a huge online presence, Freedom is one of the best known furniture retailers in Australia .

Store Manager Furniture and Homewares.

Melbourne Victoria.

6 million dollar turnover annually.

45 team members

"Visual Merchandising excellence.

Sales and profitability .

P & L leadership.

Customer service excellence.

Catalogue and promotional implementation and execution.

Inventory management.

Stocktake leadership.

Recruitment and on boarding of all team members.

Performance management of department managers.

Awarded highest sales growth store.

Feb 2002Apr 2004

Consession Manager.

Mecca Cosmetica

Mecca Cosmetica is owned by founder Jo Horgan,who opened the first store in 1997 in Melbourne Australia.

Operations in 46 stores nationally across  three brands, Mecca cosmetica, Kit and Meccamaxima.With an exclusive edit of 100 brands, exceptional service and beauty expertise in a luxury environment .Mecca Cosmetica has created cult customer following within the Australian market.

Counter Manager David Jones Department Store

Melbourne Victoria.

2 million dollar turnover annually.

6 make-up artists/ beauty advisors.

Customer service excellence.

Sales and profitability.

Visual Merchandising implementation and execution.

Instore eventing.

Make -up application.

Skincare and beauty advisor.

Liason with International skincare and make up professionals.

Inventory management.

Stocktake leadership.

Performance management of all team members.

Feb 2001Feb 2002

Assistant store manager

Mecca Cosmetica

Assistant Store Manager.

Perth Westen Australia.

Feb 1999Feb 2001

Homewares manager

Steinhoff Group Freedom Furniture

Homewares Manager.

Feb 1997Feb 1999

Store manager

The Body Shop

Store Manager

Darwin Northern Territory Australia.

Mar 1995Feb 1997

Assistant store manager

The Body Shop

Assistant Store Manager.

Perth Western Australia.

Jan 1993Mar 1995

Assistant counter manager

Estée Lauder

Assistant Counter Manager Myer 

Perth Western Australia.

May 1990Jan 1993

State Visual Merchandising manager.

Country Road Australai

State Visual Merchandise Manager 

Western Australia.

3 stores men's and women's apparel, homewares and lifestyle.

Nov 1987May 1990

State visual merchandising junior.

Tony Barlow Menswear

State Visual Merchandiser Junior.

Western Australia

10 stores men's apparel.


Operations Management
Exceptional experience in operational procedures and policies across retail environments.
Business and Brand Leadership
Highly skilled in driving business through brand awareness and leadership initiatives.
Visual Merchandising
High level of Visual Merchandising experience in promotional and catalogue execution and implementation across fashion, cosmetics, furniture and lifestyle businesses.
Customer Service Excellence

Over twenty five years experience in face to face customer service/sales  leadership in both big box and luxury retail environments.

People Leadership
Extensive experience in leading teams in small and large operations. Highly developed skills in coaching and developing individuals and teams to achieve results.
Sales and Profit Growth
Proven ability to drive sales and profitability across departments and at store level.

Key achievements

Visual merchandiser of the year women's apparel: Country Road Australasia 1992

Nominated homewares manager of the year : Freedom Furniture 1999.

Highest sales growth store:  Freedom Furniture 2007.

Highest sales and profit growth : JR. Duty Free 2009.

Selected as the first Sales and Operations Manager Australia  :Masters Home Improvement 2011


Feb 1981Nov 1984

Year ten equivalent.

Cecil Andrews High School

Personal information

DOB: 6/2/1969

UK and Austrailain citizenships.

International and Australian  drivers licences.

Non- Smoker.


Mr Matthew Temby

Personal reference known for over 10 years. Vice President commercial Harvey Nichols Al Tayer Group. +61 410560755

Mr Phillip Ransome

Personal reference known for over ten years. Visual Merchadising Manager The Body Shop Australia. +61414228016

Mrs Sharan Fyfe

Store Manager Target. +61416139680

Professional reference from Coles Myer group.