Download PDF

Core Competencies

  • Knowledge of the methods and strategies of Corporate Communication, Marketing and Public Relations 
  • Social media-  content, online and reputation Management, Community Engagement, Relationship management
  • Social media strategy- formulating and implementing plans
  • Experienced in Social Media platforms: Facebook/Twitter/Instagram/Wordpress/YouTube/Jot form/ Typeform  
  • Proficient in the use of Facebook Business Manager and Hootsuite
  • Skilled in using Microsoft Office applications, Content Management Systems, Desktop Publishing and Online  photo and Video Editing Software    
  • Ability to coordinate and implement communication strategies and manage multiple events   
  • Attention to detail with excellent oral, written and editing skills   
  • Self-motivated, dynamic with exceptional organization, planning and coordination skills    
  • The ability to work independently and to take initiative   
  • Excellent people skills with a natural ability as a communicator
  • Innate optimism, creativity, Critical thinker and analytical

Work experience

June 2015Present

Communications & Administrative Coordinator

Profiles Caribbean Inc

Key Achievements:

  • Executed the relaunch of the company website (www.profilescaibbean.com)which increased website traffic by over 100%
  • Created a noticeable Social Media presence for the Company, revamping the Facebook Page and organically growing followers from 0- 800 within a 3 month span.
  • Executed a successful roll out for the Jobsonthego App by using programmatic marketing and increasing downloads by 50%

Key Duties:

  • Prepares the marketing and Communication tactics and strategy  
  • Creates and manages marketing budget   
  • Brand Ambassador and the first line of contact between the company and clients    
  • Prepares all ads for press and social media   
  • Maintains Social Media presence on the various platforms, by building content and engaging followers Prepares and disseminates the company newsletters and bulletins to the relevant stakeholders    Researches business opportunities
  • Maintains company website
  • Provides social media and web analytics   
  • Provides confidential administrative support to senior management

  

Aug 2015Current

Lead Creative Innovator

Free-Spirit Communication Consultancy

Key Achievements:

  • Lead social media growth, engagement and lead-generation; word-of-mouth marketing; and online reputation management for six clients.
  • Successfully coordinated and hosted several pop up events for clients-Book launches, seminars, After work limes, conference booths.
  • Key Duties:
  • Conceptualized, initiated and implemented companies' social media strategy
  • Creates Marketing & Communication Plans for clients
  • Prepares all  Ads  for press and social media
  • Analyzes key metrics
  • Works with client to set Key Indicators
  • Analyzes ROI for clients
  • Maintains Social Media presence on various platforms
  • Website maintenance for Clients
  • Event coordination and management
  • Human Resources Functions for small businesses
  • Creation of communication/marketing/social media policies
  • prepares and manages budgets 
  • works on Business Development Opportunities
Sept 1999June 2015

Human Resources Assistant/ Information Resource Assistant/ Communications Assistant

The Barbados Light & Power Co. Ltd

Key Achievements:  

  • Implemented the KOHA Library Management system for the company’s Information Resource Centre.
  • Initiated and successfully implemented Digital Content (videos, audio) to inform and engage all employees    
  • produced the following in-house video productions: Converse, A Day in the life of, Speak Out, BLPC Safety  Moments.
  • Implemented and managed internal communication through the creation of a personal communication box for employees to channel feedback to the senior management team. 
  • 2014 Human Resources Department Champion   
  • 2010 Recipient of the Volunteer Award  

Key Duities included:

  • Writes and edits news stories for the Company’s Corporate Communication channels 
  • maintains the Company’s Corporate Portal
  • Social Media Monitoring
  •  Maintained the Resource Centre and Company Archives  
  • Formulated Communication Plans for key company projects  
  • produced, scripted and edited, in-house company videos 
  • Assisted in research for employees on work related issues
  • consistently identified appropriate solutions, services and products in order to surpass the Information needs of the company
  • maintained an internal electronic platform for effective information, learning and communication sharing
  • Handled media relations in relation to special projects    
  • Analyzed statistical data on corporate portal to determine employee engagement
  • organized the HR department employee engagement activities   
  • administrated the rewards and recognition programme  
  • Assisted in the coordinating of corporate functions 
  • worked closely with HR department to ensure employee engagement    
  • Assists in the maintenance of the Corporate Competency Based Training Matrix
  • Coordinated and implements special events    
  • Collaborated with third party vendors to produce reward and recognition memorabilia  

Education

20112013

Master's of Art- Mass Communication

University of Leicester

Dissertation- Social Media in the Workplace, a case study on the Barbados Light & Power Co.  Ltd  (BLPC). 

19961998

Associate Degree- Mass Communication

Barbados Community College
19921996

Caribbean Examination Council- General/ Technical Certificates

Ellerslie Secondary  School

English, English Literature,  Information Technology, Mathematics,  Principles of Business, Food and Nutrition, Home Management.

Certification

  • User Focus Design- Digital Marketing Institute     
  • Marketing through Social Media -Cave Hill School of Business   
  • Introduction to Marketing (Credit Union League) 
  • Event Planning (Credit Union League)
  • Developing High Performance Leaders  
  • Achieving Extraordinary Customer Relations
  • Meeting the Challenges of Stellar Service    
  • Essential Skills for Library & Information Staff- British Library Institute   
  • Family Life and Peer Counselling-Barbados Family Planning Association  
  • Office Professional Development Certificate (module one)-CARILEC
  • Personal Productivity—CARILEC
  • Database Management—Bimap 
  • First Aid Certified 

Professional Bodies

Member of the International Association of Business Communicators (Barbados Chapter)- current VP Membership

Member of the Barbados Red Cross Society- Current Treasurer of the National Society

Extra Curricular

Treasurer of the Barbados Red Cross Society 2017-2019

Co VP Membership- IABC Barbados Chapter 2015-Present

Media Circle Team Lead- Sanctuary Empowerment Centre

Education Committee Member- Light & Power Credit Union (4 years)

Past Sergeant At Arms, of Electrified Toastmasters    

Secretary of the Supervisory Committee,   Light & Power Credit Union (3 years)  

Chairman of the Supervisory Committee, Light & Power Credit Union (2 years)

Hobbies

Reading, Creative Writing, Event Planning, Social Media Management and Traveling

References

Mr. Leon Brewster                          

Information Security Administrator

C/o The Barbados Light & Power    

Garrison

St.  Michael

626-4460  

Mr. David Hinds

Public Relations Manager

Sandals Barbados

822-7565

 Ms. Tiffani Straker

IT Manager -Projects & System

Goddard's Group of Companies (Bds)

243-2803