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Core Competencies

  • Knowledge of the methods and strategies of Corporate Communication, Marketing and Public Relations 
  • Social media-  content, online and reputation Management, Community Engagement, Relationship management
  • Social media strategy- formulating and implementing plans
  • Experienced in Social Media platforms: Facebook/Twitter/Instagram/Wordpress/YouTube/Jot form/ Typeform  
  • Proficient in the use of Facebook Business Manager and Hootsuite
  • Skilled in using Microsoft Office applications, Content Management Systems, Desktop Publishing and Online  photo and Video Editing Software    
  • Ability to coordinate and implement communication strategies and manage multiple events   
  • Attention to detail with excellent oral, written and editing skills   
  • Self-motivated, dynamic with exceptional organization, planning and coordination skills    
  • The ability to work independently and to take initiative   
  • Excellent people skills with a natural ability as a communicator
  • Innate optimism, creativity, Critical thinker and analytical

Work experience

June 2015Present

Communications & Administrative Coordinator

Profiles Caribbean Inc

Key Achievements:

  • Executed the relaunch of the company website ( increased website traffic by over 100%
  • Created a noticeable Social Media presence for the Company, revamping the Facebook Page and organically growing followers from 0- 800 within a 3 month span.
  • Executed a successful roll out for the Jobsonthego App by using programmatic marketing and increasing downloads by 50%

Key Duties:

  • Prepares the marketing and Communication tactics and strategy  
  • Creates and manages marketing budget   
  • Brand Ambassador and the first line of contact between the company and clients    
  • Prepares all ads for press and social media   
  • Maintains Social Media presence on the various platforms, by building content and engaging followers Prepares and disseminates the company newsletters and bulletins to the relevant stakeholders    Researches business opportunities
  • Maintains company website
  • Provides social media and web analytics   
  • Provides confidential administrative support to senior management


Aug 2015Current

Lead Creative Innovator

Free-Spirit Communication Consultancy

Key Achievements:

  • Lead social media growth, engagement and lead-generation; word-of-mouth marketing; and online reputation management for six clients.
  • Successfully coordinated and hosted several pop up events for clients-Book launches, seminars, After work limes, conference booths.
  • Key Duties:
  • Conceptualized, initiated and implemented companies' social media strategy
  • Creates Marketing & Communication Plans for clients
  • Prepares all  Ads  for press and social media
  • Analyzes key metrics
  • Works with client to set Key Indicators
  • Analyzes ROI for clients
  • Maintains Social Media presence on various platforms
  • Website maintenance for Clients
  • Event coordination and management
  • Human Resources Functions for small businesses
  • Creation of communication/marketing/social media policies
  • prepares and manages budgets 
  • works on Business Development Opportunities
Sept 1999June 2015

Human Resources Assistant/ Information Resource Assistant/ Communications Assistant

The Barbados Light & Power Co. Ltd

Key Achievements:  

  • Implemented the KOHA Library Management system for the company’s Information Resource Centre.
  • Initiated and successfully implemented Digital Content (videos, audio) to inform and engage all employees    
  • produced the following in-house video productions: Converse, A Day in the life of, Speak Out, BLPC Safety  Moments.
  • Implemented and managed internal communication through the creation of a personal communication box for employees to channel feedback to the senior management team. 
  • 2014 Human Resources Department Champion   
  • 2010 Recipient of the Volunteer Award  

Key Duities included:

  • Writes and edits news stories for the Company’s Corporate Communication channels 
  • maintains the Company’s Corporate Portal
  • Social Media Monitoring
  •  Maintained the Resource Centre and Company Archives  
  • Formulated Communication Plans for key company projects  
  • produced, scripted and edited, in-house company videos 
  • Assisted in research for employees on work related issues
  • consistently identified appropriate solutions, services and products in order to surpass the Information needs of the company
  • maintained an internal electronic platform for effective information, learning and communication sharing
  • Handled media relations in relation to special projects    
  • Analyzed statistical data on corporate portal to determine employee engagement
  • organized the HR department employee engagement activities   
  • administrated the rewards and recognition programme  
  • Assisted in the coordinating of corporate functions 
  • worked closely with HR department to ensure employee engagement    
  • Assists in the maintenance of the Corporate Competency Based Training Matrix
  • Coordinated and implements special events    
  • Collaborated with third party vendors to produce reward and recognition memorabilia  



Master's of Art- Mass Communication

University of Leicester

Dissertation- Social Media in the Workplace, a case study on the Barbados Light & Power Co.  Ltd  (BLPC). 


Associate Degree- Mass Communication

Barbados Community College

Caribbean Examination Council- General/ Technical Certificates

Ellerslie Secondary  School

English, English Literature,  Information Technology, Mathematics,  Principles of Business, Food and Nutrition, Home Management.


  • User Focus Design- Digital Marketing Institute     
  • Marketing through Social Media -Cave Hill School of Business   
  • Introduction to Marketing (Credit Union League) 
  • Event Planning (Credit Union League)
  • Developing High Performance Leaders  
  • Achieving Extraordinary Customer Relations
  • Meeting the Challenges of Stellar Service    
  • Essential Skills for Library & Information Staff- British Library Institute   
  • Family Life and Peer Counselling-Barbados Family Planning Association  
  • Office Professional Development Certificate (module one)-CARILEC
  • Personal Productivity—CARILEC
  • Database Management—Bimap 
  • First Aid Certified 

Professional Bodies

Member of the International Association of Business Communicators (Barbados Chapter)

Member of the Barbados Red Cross Society

Extra Curricular

Treasurer of the Barbados Red Cross Society 2017-2019

Co VP Membership- IABC Barbados Chapter

Media Circle Team Lead- Sanctuary Empowerment Centre

Education Committee Member- Light & Power Credit Union (4 years)

Past Sergeant At Arms, of Electrified Toastmasters    

Secretary of the Supervisory Committee,   Light & Power Credit Union (3 years)  

Chairman of the Supervisory Committee, Light & Power Credit Union (2 years)


Reading, Creative Writing, Event Planning, Social Media Management and Traveling


Mr. Leon Brewster                          

Information Security Administrator

C/o The Barbados Light & Power    


St.  Michael


Mr. David Hinds

Public Relations Manager

Sandals Barbados


 Ms. Tiffani Straker

IT Manager -Projects & System

Goddard's Group of Companies (Bds)