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Work experience

REDBOOKS

Aug 2015Present

Marketing Specialist/Project Manager

REDBOOKS is a B2B SaaS platform developing prospecting automation tools with cutting-edge machine learning and natural language processing to accelerate sales for the media/marketing industry. 

Responsible for metrics-driven marketing team consisting of 5 consultants. Reporting directly to the CEO, main duties include:

  • Planning and executing omni-channel marketing program to communicate REDBOOKS brand in order to engage target audience in our story and our products. 
  • Liaising between Product, Platform Data and Sales team leads to collect product insights and feedback to develop and enhance REDBOOKS core messaging.
  • Developing and maintaining partnerships with brand-aligned thought leaders (i.e. Aaron Ross, author of Predictable Revenue) and trade associations (i.e. Mobile Marketing Association, 4As, IAB). 
  • Writing and editing SEO-driven content including blogs, newsletters, eBooks, reports, landing pages, SEM/display ads that represented 55% of our traffic. 
  • Managing implementation of technical SEO plan that increased site speed and search rankings for targeted keyword set. 
  • Planning and executing on 5+ quarterly event calendar that enhanced brand awareness and served as a new channel of marketing qualified leads. 
  • Rebooting social media channels and developing them into revenue generating channels including these success:
    • Growing Twitter following from 10,000 to 55,000+
    • Increasing LinkedIn visits from avg 700 per month to 3,000
    • Increasing CTR on Facebook from 0 to 20-100 per post
  • Creating email marketing program consisting of personalized by buyer persona and quarterly campaigns attributed with generating a 3% increase in close rate. 
  • Designing and developing conversion rate optimization (CRO)-focused homepage, trial form and content pages. 
    • 30+ A/B experiments conducted increased homepage conversion by +344.2%
  • Managing $5,000 monthly performance marketing spend resulting in 600% increase in MQLs. 

Dorin Data Consulting

Jul 2014Present

Principal

Principal Consultant for Dorin Data Consulting, a self-launched consulting practice focused on digital marketing projects SEO & Content Marketing, SEM, PR/Social Media, Email Marketing, Web Development and Analytics.

Projects include: building personal brand, business development, responsible for client work in the above disciplines. See more at: dorindataconsulting.com

Global Health Strategies

Jul 2014Aug 2015

Communications Associate

Intern Summer of 2011 & 2012

StudentsFirst NY

Sept 2013Jun 2014

Community Organizer

StudentsFirst NY is an education reform political action organization that engages parents and community members in local and city-wide campaigns focusing on bettering New York City’s Public Schools.

  • Implemented community-based outreach strategy in School District 8 which includes planning and coordinating demonstrations and events, maintaining monthly community meeting calendars, recruiting and training 80 public school parents across District 8, organized 220 members to advocate for education reform at the district and city level, launched and ran local campaigns, and managed data.

Campus Organizer

Jan 2013May 2013

Equality Delaware

  • Campus Organizer for Equality Delaware, an organization working to ensure and promote dignity, safety, and equality for all lesbian, gay, bisexual, and transgendered persons.
  • Working on grassroots mobilization team support of the passage of the marriage equality bill that passed during the spring Congressional session. 
  • Managed six interns, event organization including 400+ person fundraiser/drag show, volunteer recruitment, scheduling for the field director, and data entry.

Skills

Marketing Software

Google Analytics, Search Console, Adwords, Tag Manager, Hubspot (Inbound Certified), Moz, SEMRush, Optimizely, Hotjar, Shopify, SumoMe, BuzzSumo, Mailchimp, Constant Contact

Creative/Technical

Adobe Suite, Microsoft Suite (Specialty in Data/Analytics, Basic VBA), Basic HTML, Basic CSS

Operations

Salesforce, Microsoft Dynamics, Netsuite, Nationbuilder, VAN, Quickbooks, Internally Built CRMs

Project Management

General Assembly Certified, Winter 2015

Education

University of Delaware

20092013

Bachelor of Arts & Sciences

BA/BS in International Relations with a Specialization in Development & Focus in Africa

Minor in French Language, Dean's List

- Study Abroad - Paris, France Fall 2012; Rio de Janeiro, Brazil, Winter 2010

- Research Assistant/Scholar - Multilateral Agreements and Treaty Record Set; ISA Compendium Project, Iranian Political Elite Research