De Wayne Salter

De Wayne Salter

Work History

Work History
Feb 1995 - Present

Owner- Marketing/Creative Director

Saltmine Creative Services
Apr 2004 - Jul 2007

Creative Director

Pinpoint Publishing LLC

CREATIVE DIRECTOR•    Managed creative development and production for 30 lifestyle magazines, 5 corporate informational websites, and corporate image campaigns for both internal and external client markets.•    Organized, sourced and directed location photo shoots for national manufacturer campaign to feature products and services in appropriate lifestyle applications, while maintaining the integrity of the products and services.•    Created and managed comprehensive production schedules that reinforced on-time and cost effective production.•    Developed and directed multiple advertising and marketing campaigns that incorporated PR promotions, commercial projects, consumer magazines, corporate imaging, consumer catalogs, retail circular programs, product packaging design/production, and point-of-purchase programs.General Duties:  Client research and progress meetings, demographic studies, creative conceptualization and development, supplier/vendor research and relationship management, project management, client relations management, creative production.

Jul 2002 - Apr 2004

Art/Creative Director

Lassiter Advertising

ART/CREATIVE DIRECTOR•    Developed and directed multiple advertising and marketing campaigns that incorporated PR promotions, commercial projects, consumer magazines, corporate imaging, consumer catalogs, retail circular programs, product packaging design/production, and point-of-purchase programs.•    Created and managed comprehensive production schedules that reinforced on-time and cost effective production.•    Organized, sourced and directed location photo shoots for national manufacturer campaign to feature products and services in appropriate lifestyle applications, while maintaining the integrity of the products and services.•    Assisted in the development and management of ecommerce website structures for national retail corporation.•    Wrote, directed and coordinated regional and national television and radio advertising promotions.General Duties:  Client research and progress meetings, demographic studies, creative conceptualization and development, photo direction, photo stylization, talent management, supplier/vendor research and relationship management, department production and project management, client relations management, creative production, personnel management.

May 2000 - Feb 2002

Creative Director

Stumps Prom & Party

CREATIVE DIRECTOR•    Organized, sourced and directed location photo shoots for national manufacturer campaign to feature products and services in appropriate lifestyle applications, while maintaining the integrity of the products and services.•    Assisted in the development and management of ecommerce website structures for national retail corporation.•    Managed creative development and production for 15 annual consumer retail catalogs, 13 eCommrece websites, two 600-page products catalogs, and all corporate marketing and imaging materials annually.General Duties:  Creative conceptualization and development, photo direction, photo stylization, talent management, supplier/vendor research and relationship management, departmental production and project management, creative production, personnel management.

Dec 1997 - Mar 2000

Graphics Supervisor

http://www.doitbestcorp.com

GRAPHICS SUPERVISOR•    Supervised creative and administrative support staff of up to 20 personnel.•    Established project management system to coordinate assignments for the internal creative team of a multi-billion dollar corporation that significantly reducing the use of outside vendor services, and resulted in a cost savings of over $100,000 annually.•    Organized, sourced and directed location photo shoots for national manufacturer campaign to feature products and services in appropriate lifestyle applications, while maintaining the integrity of the products and services.•    Negotiated and managed multi-million dollar printing and media contracts.•    Assisted in the development and management of ecommerce website structures for national retail corporation.•    Merchandised, and maintained comprehensive ROP and Circular advertising programs on a national level for multi-faceted retail and cooperative organizations.General Duties:  Corporate progress meetings, creative conceptualization and development, supplier/vendor research and relationship management, departmental production and project management, photo direction, personnel management, retail store-owner relationship management.

Dec 1987 - Dec 1997

Advertising Manager

Homier Distributing Company

ADVERTISING MANAGER•    Negotiated and managed multi-million dollar printing and media contracts.•    Established in-house advertising and marketing departments for international retail corporation.•    Managed public relations campaigns for transient-merchant company that resulted in improving the overall corporate image and increased sales by 175% over a 5-year period.•    Developed a demographics research study that identified the corporate client-base and resulted in an immediate increase in sales of 37%.•    Developed and directed Motor Sport marketing campaign to improve company image while increasing sales.•    Merchandised, and maintained comprehensive ROP and Circular advertising programs on a national level for multi-faceted retail and cooperative organizations.General Duties:  Corporate products and goods research and progress meetings, demographic studies, creative conceptualization and development, supplier/vendor research and relationship management, project management, creative production, product photography, sales analysis, process development and management, personnel management.

Education

Education
Sep 2000 - Present

Bachelors of Science

Huntington University

Objective

Successful Creative and Marketing Professional with 25+ years experience in creative development and management for both corporate and agency environments.  Exceptional individual and team performance accomplished through targeted research, strategic planning and implementation, dedicated problem-resolution and exceptional communication with proven results-oriented success for the departments and company alike.• Creative Development• Project Management• Public Relation and Corporate Image Programs • Vendor Negotiation and Control• Campaign Development and Management• Brand Development and Management

Portfolio

Certifications

Certifications
Jul 2007 - Present

International Association of Business Communicators

Member
Jan 2006 - Present

Advertising Professioanls Association

Member
Jul 2007 - Present

Gerson Lehrman Group

Certified Adobe Specialist
Jul 2007 - Present

eMarketing Association Network

Member