I am a geek-turned-manager, a web warrior with an MBA, who lives in the space between ROI and RSS, databases and design. As both a manager and strategist, I see the big picture and the details, using iterative advancements and bold vision to achieve transformational goals: increasing traffic at one site by 500% in three years or increasing engagement by 20% in one year at another.

Work History

Work History
Oct 2006 - Present

Web Director

Wisconsin Alumni Association
Conceptualized and managed web and social networking strategy for increasing traffic and engagement, creating more than 40,000 new connections in one year Increased raw traffic by 63%, visit times by 56% and decreased bounce rate by 48% in 12 months through a combination of increased content, targeted marketing and other incremental changes based on findings from analytical tools like Google Analytics and 4Q/iPerceptions Managed annual budget of six figures, negotiating a 31% decrease in project cost and 10% decrease in hourly rate from vendor with faster response times Recruited staff and supervised more than 180 people working on web-related projects I am an instigator, evangelist, co-conspirator and mad scientist in one amusing package
Jan 2003 - Oct 2006

Web Producer

Wisconsin Historical Society
Designed and implemented strategy that increased traffic by more than 500% over three years through complete WHS web redesign, integrated with brand repositioning project Initiated and managed e-commerce solution for WHS Introduced and expanded blogging as internet tool (MovableType), designed first content syndication project in the state using RSS (1,000 extra visits/day)
Jun 2001 - Jan 2003

Web Specialist (Senior)

Wisconsin Department of Transportation
Managed and designed WisDOT Corporate University and intranet Advised on development of WisDOT internet redesign (1,500 pages) and trained web managers
Aug 2000 - Jan 2001

Web Designer

Consulted on and developed internet e-commerce and content management strategy Initiated Vendor Demo Pages project to bring in more clients
Oct 1998 - Jun 2000

PolyMedia Developer

Dancik International
Created and administered dynamic intranet/extranet using Lotus Notes back-end Produced, installed and maintained web presence


2004 - 2006


1990 - 1994