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Education

May 2012

Bachelor of Arts in Communication and Information Science

University of Alabama

College and Community Activities Leadership

  • Volunteer, Meals on Wheels, AAN (180 Hours) 
  • Member, Public Relations Student Society of America
  • Member, Kappa Alpha Theta Sorority 
  • Member, Future Alumni for Tradition and Excellence 

Documents

Recent Campaigns

Alabama Association of Nonprofits- Day of Giving Campaign

Aug 2011- Jan 2012

  • One of 7 team members who developed a state student campaign for Alabama Gives Day, a online 24-hour donation campaign for Alabama Non Profits.
  •  Conducted primary research via interviewing state non profits and assisting indevelopment, implementation and evaluation of focus groups and surveys
  • Designed Alabama Gives Day U promotional messages and guerilla marketing materials.
  • Developed situation analysis communication plan
  • Researched social media applications platforms and devices most effective for reaching target audiences. 
  • Researched effective social media advertising options for campaign
  • Researched tactics&strategies for integrating social media, mobile friendly websites, and secondary social media tactics into campaign.
  • Development of tactics& strategies for using technological devices such as smartphones and tablets to be integrated into campaign
  • Developed of integrated social media plan for Alabama gives day messages using integration of mobile web platforms, mobile social media applications, promotional pieces
  • Assisted in composing press and news releases for circulation among state and university newspapers 

About Me

I am a goal-driven, self-motivated "go-getter," with an entrepreneurial spirit and successful track record of translating business objectives into communication strategies and tactics. A natural leader with an unparalleled work ethic and high energy level, I excel in a detail-specific, fast-paced environment where multi-tasking and teamwork is a necessity. 

My experience includes strategic planning and tactical execution of integrated marketing and communication strategies over a multimedia platform. I have a background in various industries, including nonprofit, start-up/small business and large corporations.

I have a passion for innovative technologies and its impact on how we communicate and connect with the world.

Work experience

Office Manager/ Marketing Assistant

Nimbo

Office Management Responsibilities

  • Reported to CEO/COO/Director of Marketing
  • Assisting executives with schedule, travel arrangements, research, meeting preparation, administrative detail, all projects etc.
  • Onboarding of new employees and maintained employee database records. 
  • Financial admin tasks, preparation of company finances and record keeping, invoicing, handling expense reports, preparation and filing appropriate tax forms, record keeping in Quickbooks.
  • Receptionist tasks such as screening of phone calls, directing of visitors. 
  • Secretarial tasks such as processing expense reports, word processing, filing, faxing, setting up deliveries/couriers, establishing processes, maintaining company calendars, files etc
  • Selecting office vendors and supervising purchasing processes, coordination of building maintenance staff.
  • Recruitment and research of potential employees via internet and social media, scheduling interviews.

Social Media/ Marketing Strategy

  • Development of social media strategy to increase brand awareness, website traffic and sales.
  • Assist with new business research
  • Research and analysis of social media trends in comparable markets, and implemented customized social media communication plan for each platform. .
  • Content management, tracking and analysis of social media platforms using Sprout Social, Google Analytics,SEO Moz, Hootsuite ,Google, Tweet Adder and various individual applications.
  • Assist with development of strategic PR and Marketing plans 
  • Used data from analysis and evaluation to adjust communication tactics for optimal interaction potential.
  • Creation of promotions and advertisements via Facebook and LinkedIn advertising. 
  • Sales event recruitment and promotion via LinkedIn advertisements and strategic group posting.
  • Corporate Social Media Monitoring and Response.
  • Design of branded profile elements for Nimbo social media platforms.
  • Creation of a variety of PR and marketing materials including, but not limited to:case studies and marketing copy for brochures, advertisements, direct mail campaigns and websites.
  • Assistance with new business research
  • Assistance with development of strategic PR and Marketing plans 
Aug 2011Present

Independent Contractor Promotional Modeling

Honeybee MGMT

Promotional model for Fashion Night Out -- Saks Fifth Avenue - AL

Promotional Model Land of Nod -NY NY

Jan 2011Sep 2012

Independent Contractor

Marketing, Social Media and Public Relations

  • Creation and Management of Facebook,Four Square,Yelp, Slideshare,Urbanspoon Trip Advisor, Twitter, LinkedIn, Wordpress,Pinterest,Tumblr, Google + accounts to drive website traffic and brand interest. 
  • Development and implementation of strategic plans to grow social media audience for key demographics.
  • Lead and coordination of market segment research to identify target markets in order to determine social media benchmarks, goals and overall strategies
  • Ensure every platform and campaign has pre-established, measurable goals that can be tracked via analytics, insights and sentiment reporting
  • Design of print and online promotions 
  • Leadership of strategy meetings with all internal departments to brainstorm content strategies, provide growth metrics and focus areas
  • Production of weekly/monthly status reports with action plans (supplements expected tasks), strategy, target audience, accountability, tactical steps and timelines
  • Creation and execution of marketing and social action plans with focused and aggressive strategies
  • Consultation of marketing, social media, website and SEO best-practices
  • Analysis and consultation of company website, mobile traffic, and social media platforms
  • Analysis of market demographics to look for new niches.
  • Development of new agent training plan and agent recruitment program.
  • Development of audience traffic to website via mobile devices and location based apps.
May 2008Aug 2012

Executive/Marketing Assistant

Distinctive GMAC

  • Maintained routine communication with contacts with graphic designers, printers, mailers and other vendors to ensure that deadlines are met, best price is met
  • Management of both business and personal calendars including the planning and creation of point-to-point travel itineraries. 
  • Track production, billing and shipping dates for advertising and marketing materials.
  • Clerical tasks such as updating of databases new clients, listings, filing, budgeting, paperwork etc.
  • Management and maintenance of websites and databases.
  • Management of internal and external company communication. 
  • Screening of phone calls and email communication.
  • Development of social media agent training plan.
  • Design of print and online promotions.
  • Write a variety of PR and marketing materials including, but not limited to: marketing copy for brochures,advertisements, direct mail campaigns newsletters, and website.
Aug 2009Oct 2011

Promotional Staff

Team Enterprises
  • Marketing of product at tastings,promotional events, restaurants and bars for main client.
  • Distributed new product lines to consumers at launch events, as well as informed management of product benefits. 
May 2010Sep 2010

Intern in Strategic Integration, Marketing and Promotions

CNN

•Provided support for multi-platform marketing events.•Helped plan and execute effective national sponsorship programs to assure successful events and satisfy corporate sponsors. •Assisted in working directly with sales team, agency and clients to obtain client approval on all added value elements pertaining to specific sponsorships•Assisted in development of multi-media marketing plans to present to current and potential clients bundling sponsorship, print, interactive and TV advertising outlets to best-fit clients' goals and objectives•Assisted in management of creative agencies in production of all added value elements of sponsorship, print, interactive and TV advertising outlets to best-fit clients' goals and objectives•Scheduling meetings, and coordinating travel itineraries, team schedules etc•Prepare and edit correspondence, communications, presentations and other documents•Coordinated travel and entertainment for VIP clientele including point-to-point itineraries.

Jan 2010Jun 2010

Champion Sportswear – On Campus Brand Ambassador – University of Alabama

Night Agency | New York, NY
  • Promoted ChampionU brand awareness on campus by executing engaging Champion Sportswear branded experiences.
  • Distribution of Champion collateral to promote the Champion brand and drive students to the Champion Sportswear Facebook page.
  • Planned and Implemented ChampionU campaign events twice a month