Saloni Rishiraj

  • Current Residence:  Mumbai, India - Visa Status- Moving to Singapore on December 15th, 2015(DP)
Saloni Rishiraj

Public Relations and Communication Professional

Summary

A PR professional with over 7 years of experience of working with some of India's largest PR, Communications and Brand Building companies. Over the years in this industry, I have had the opportunity to service a wide range of clientele, from entertainment and lifestyle to travel & tourism, hospitality and technology. Looking for a suitable opportunity to utilize my experience and skills in the Singapore market.

Key focus areas

PR & Marketing Management, Brand Campaign Planning, Crisis Management, Content Development, Analytical Planning Digital and New Media.

Work experience

Work History
Aug 2013 - Present

Senior Account Manager

Avian Media
  • Currently servicing the premium gulf airline - Qatar Airways, South African Tourism, Sony India, TripAdvisor and Adlabs Entertainment Ltd. ( Adlabs Imagica and Aquamagica).
  • Recently launched India's first Ambilight Television by Philips and gulf based e-commerce travel portal, Musafir.com. Actively participate in New Business Development and other travel / tourism related projects
  • Driving & mentoring a team of 5-6 members,  responsible for planning and execution of integrated PR campaigns across brands 
  • Key assignments - 
    • Through consistent PR efforts, increased the footfalls at Adlabs Imagica for Q4 FY15 increased by 25.8% 
    • Also, the PR Campaign for  South African Tourism was appreciated as despite the downturn and impact on outbound travel in 2014, South Africa exceeded their arrivals target with an increase of 5.5% in tourist arrivals from India
Mar 2012 - Jun 2013

Account Manager

Edelman India Private Ltd
  • Serviced IHCL-The Indian Hotels Company Limited which includes Taj Hotel brands Luxury & International hotels, Vivanta by Taj, Gateway Hotels, Taj Safaris, Ginger, Jiva Spa, Taj Khazana and Taj Holidays
  • Was responsible for strategic planning and client relationship management expert. Managed a multi- city team of over 15 members and led them to execute successful PR Campaigns.

  • Launched various properties of Taj hotels across segments and was a dedicated resource for crisis management

Sep 2010 - Feb 2012

Manager

Lowe Lintas Group-LinOpinion
  • Managed the PR & Onground activities for  Viacom 18 brands-MTV, Vh1 and Nickelodeon. Also serviced ZoOm TV - Bollywood News Channel, Discovery, TLC, Animal Planet, Starwood properties-Four Points by Sheraton, Le Meridien, Sheraton and Whistling Woods International College, Mint Luxury Conference
Jun 2009 - Aug 2010

Associate Consultant

MSL Group India
  • Serviced entertainment channels -  SAB TV, ZoOm TV, Sony Pix, CNN-IBN and Italian watch brand - Panerai
  • Demonstrated excellent media relations across multiple cities by garnering some great print stories on clients and was responsible for smooth execution of events
Nov 2007 - Jan 2009

Junior Account Executive

Comma Consulting
  • Was a part of the core team handling the PR Activities for  Kamat Hotels India Ltd, NDTV Group and Specialty Group of Restaurants

Career Highlights

  •  Won three internal awards at Avian Media  – Campaign of the Year for South African Tourism, Acknowledgement for Outstanding Work on Adlabs Imagica and have been a part of the Best Team for the Year 2013
  • Was also involved in communication strategy of a political PR Campaign for a Congressmen during the 2015 Lok Sabha Elections
  • At Edelman, was instrumental in making the‘ Taj Wedding Barometer', a successful multi-city campaign, which also won a Gold in the SABRE Awards India Awards in the travel and tourism category(2012-13) 
  • At LinOpinion, won two internal awards for the work undertaken Sheraton(Starwood Group of Hotels) and Discovery Network. The launch PR Campaign for Oh My Gold Show with Lisa Ray on Discovery which was lead by me in Mumbai, was nominated for 2011 Asia Pacific PR Awards

Skills

  • Effectively planning  and efficiently executing strategies / campaigns for clients in both, the long and short-term
  • Implementing plans with measurable targets, objectives and a business oriented approach
  • Leading, mentoring & administering the performance of team members to ensure the smooth achievement of goals
  • Creating and sustaining a dynamic work environment that fosters high performance and growth

Other - Quick learner, Results-oriented, Meticulous,  Multi-tasker, Pragmatic, Versatile and Hardworking

Education

Education
2011

Post Graduate Diploma - Marketing Management

Welingkar Institute

Detailed understanding of the marketing industry and various tools used to market the products / campaigns

2009

Graduation Degree - Bachelor's in Mass Media

St. Xavier's College

Majored in Advertising and brand marketing

Personal Information

 Date of Birth:                29th October 1988

 Marital Status:              Single (will be getting married in November 2015 and moving to Singapore in December 2015)

Hobbies:                          Reading, Dancing, Traveling, watching movies etc.  

 Languages Known:    English, Hindi & Marathi