Sally has a passion for helping talented people get to the next level and for helping successful businesses continually adopt change and maximize performance.  She formed Traction Group in 2009 to help businesses build their online brands through social media and online marketing.She has nearly 20 years marketing agency experience leading clients such as Citizens Bank/RBS, Saab Cars USA, TLC Vision, Network Solutions, Champion Mortgage, FMC Corporation and Mercedes-Benz. She has worked for and with numerous agencies such as Gain Response Marketing, Siddall, The Martin Agency and The Stenrich Group.

Work History

Work History
Sep 2008 - Present

Chief Potential Officer

Online Brand CoachingFor working professionals, corporate executives, small business owners, creative freelancers, authors and coaches who want to quickly create an online brand presence. Strategic Marketing Consulting Writing & Editing/ProofreadingTrainer & Speaker Sales Coaching

Mar 2009 - Present

Owner, Chief Strategist

Traction Group LLC

Traction Group provides marketing strategy and online branding for mid-size firms and small business owners. As a Richmond VA social media marketing agency, it is our goal to help our clients gain traction with every marketing effort. Based on our experience with national and global brands, we specialize in franchises, dealers, retailers and co-branding challenges

Mar 2006 - Oct 2009

Core Team Member

Peak Potentials Training

Events: Millionaire Mind Intensive, Life Directions Intensive, Train the Trainer Certification, Train the Trainer II, Enlightened Warrior Camp, Wizard Training Camp, Extreme Wealth, Guerilla Business School, Master of Influence.

May 2007 - Aug 2008

Senior Strategist, Direct Marketing

Gain Response Marketing
Clients: Citizens Bank / Royal Bank of Scotland & Sage Software *B2B and B2C marketing; CRM, customer acquisition and lead generation *Develop retail, commercial and small business direct marketing strategies for Citizens Bank/RBS, a top 10 financial services company *Ensure brand essence is fully leveraged in all marketing communications *Sound, data-driven strategic recommendations; effective channel marketing integration *Persuasive writer and effective facilitator *Synthesizer of complex problems and situations; provider of key insights through research and distilling detailed analyses *Believer that creative innovation and ingenuity are the value creators *Account director / build and maintain client relationships
Jan 2004 - Apr 2007

Direct Marketing Consultant

Client list: The Martin Agency, ND&P, Thomasville Furniture, Siddall, Franklin Street Marketing, Genworth Financial Provided account director services, direct marketing training, strategic insight to local agencies and their clients.
Jan 2005 - May 2005

Account Supervisor

Siddall, Inc
Client list: Haymount, Saxon Capital, new biz
Jan 1991 - Dec 2003

VP / Account Supervisor

The Martin Agency

Client list: FMC Corporation, Alltel, Saab Cars USA, Saab Automobile AB, Network Solutions, TLC Laser Eye Centers, Champion Mortgage


1980 - 1981


Lakeland Community College