Saleem Mohammed

Saleem Mohammed

Skills

Skills

SPSS

Windows Movie Maker

Adobe Illustrator

Adobe Photoshop

MS Excel

MS PowePoint

MS Word

Objective

To be part of a great team in a progressive company where I use my solid experience and skills to positively contribute towards the development and growth of brands and their experiences with consumers across all touch points.

Interest

Interests: Google Adwords/ Analytics, SEO, SAP CRM, travel, technology, muscle cars, coffee, billiards, reading and people watching

Work History

Work History
Aug 2013 - Dec 2013

Account Director

Litmus Advertising
Clients: Toyota Kuwait, Lexus Kuwait, Mc Donald’s KuwaitChannels: Conventional, social, digital, Direct Marketing, ActivationResponsibilities:
  1. Setting benchmarks for internal and external communications for quality output
  2. Leading the client servicing department with a team of 2 AMs and 2 AEs
  3. Providing strategic direction for better account planning to clients and assisting in developing 360 integrated communication strategies
  4. Identifying opportunities of generating added-value revenue through existing clientele
  5. Assisting in new business development pitches
Oct 2007 - Aug 2013

Account Manager

Partnership Advertising

Clients:

Retail (UAE):Splash Fashions, Iconic Store, Dubai/ Al Shamsi Holding Group (All franchises), Q Home Decor Retail (GCC):Home Centre, Centrepoint, Babyshop, Splash Fashions, Shoe Mart, Max, Lifestyle Hospitality:Foodmark – Landmark hospitality (Mango Tree, Carluccio's, Ushna, Wild Ginger, Chi Zen and Zafran) Automotive:Toyota and Lexus (Al Sayer Group, Kuwait dealership) FMCG: Silk Route soaps & hand washes, SAFEX antibacterial soaps, Bayara Nuts, Dry Fruits & Spices Corporate communications: Landmark Group UAE, ENOC, Dubai Chamber Projects: Emirates Post, Dubai Bank, Commercial Bank of Dubai, DoT Abu Dhabi, United Investment Bank Real Estate: EmaarMGF (India), Marina 101 Responsibilities:Managing day-to-day client communication, project management, regional advertising, market research, competitor analysis, trend spotting, & new business development. Channels: Conventional, social, digital, Direct Marketing, Activation

Highlights:
  1. Wrote lucid campaign and new business pitch briefs backed with thorough research, brand USPs and relevant consumer insights that assisted the creative in cracking the brief with ease
  2. Thoroughly involved with the senior management in developing Marcom strategies for the new business pitches
  3. Regularly conducted online and desktop research to familiarize teams on client products, business culture, competitor activity and organic changes/ opportunities and to use the insights to grow client accounts
  4. Managed multiple TVC film productions, campaign photoshoots, print production and digital content creation/ execution projects from the point of the initial agency briefs, right through to post-campaign analysis for various clients
  5. Always contributed integrated social media, digital and activation ideas/ strategies that resulted in increase of fan base/ store footfall for clients & generated additional revenue for the Agency
  6. Developed and implemented an 18 month integrated communication strategy for Splash Fashions titled “Love Fashion” launched as part of their 20th anniversary celebrations
  7. Managed a successful TVC, print, digital and social media campaign for Bayara Nuts, Dry fruits & Spices brand with smart media planning and on a very low running budget
  8. Project lead for the Emirates Post P.O.Box Bundles 360 integrated marketing communication campaign roll out across UAE
  9. Developed ATL, BTL, social and digital communication for the annual CSR campaign initiated by Landmark Corporate Marketing from 2009 onwards for the fight against diabetes
  10. Contributed in developing launch communication for Foodmark restaurants in the UAE and Qatar
  11. Managed the Toyota and Lexus brand campaigns, new model launch campaigns, and media planning for the Kuwait market
  12. Managed brand campaigns, tactical campaigns & media planning for PAN Arab requirements of Landmark Retail brands
  13. Reviewed and enhanced several customer touch points, in store signage and product collateral for Centrepoint stores in KSA, all Emirates Post Offices across the UAE, Splash and Q Home Décor stores across GCC
  14. Involved in the development of the first ever Snipp Khayal augmented reality application for Lexus IS 2014 model launch in Kuwait market
  15. Project lead for development of the Commercial Bank of Dubai (CBD) mobile application and corporate website development
  16. Project lead for corporate identity development & corporate website development for United Investment Bank
  17. Sent weekly Job Status Reports to clients, persistently followed up on clearing invoices and also involved in the quarterly brand review presentations for all clients
Jun 2005 - Jan 2007

Jr Market Research Analyst

AJ Marketing

Projects: Fruitopia, Wollongong Science Centre, Levant Travel Agency

  1. Conducted both qualitative and quantitative research by designing questionnaires and organizing/ monitoring focus groups to assess demand, brand positioning and awareness for Fruitopia fruit juice products in the region
  2. Used S.P.S.S (Statistical Package for Social Sciences) tool for analyzing the research data and identified key issues and consumer insights to provide solutions/ recommendations for Fruitopia re-launch Integrated Marketing campaign
  3. Designed, evaluated and proposed innovative channel marketing strategies to increase brand awareness & footfall to the Wollongong Science Centre
  4. Conducted S.W.O.T, and competitor analysis for Virgin low cost national carrier to assist in developing marketing strategies to meet Levant Travel agency's research objectives
  5. Involved in organizing and attending events and exhibitions
  6. Contributed in securing sponsorships to assist with the publicity and funding of marketing projects
Jan 2003 - Jan 2005

Marketing Executive

Razeiza Trading Est

Responsibilities:

  1. Liaised with design agencies and suppliers on a day to day basis to ensure marketing department requirements are met
  2. Conducted quantitative and quantitative research to study internet buying behavior of Saudi consumers by using well-crafted questionnaires and analyzed results using SPSS software to identify buying behavior patterns
  3. Negotiated persistently with suppliers to minimize inward costs
  4. Responsible for managing the media plan implementation process
  5. Designed and introduced internal newsletters for the company to align organizational goals and improve interdepartmental communication
  6. Assisted in the preparation of presentations for the new business development team
  7. Carried out a variety of other administrative tasks

Education

Education
Jan 2007

Masters

Griffith University
Jan 2004

Bachelors

King Fahd University of Petroleum & Minerals