Highly experienced, results-oriented executive with extensive knowledge of content creation, TV production, marketing, communications and advertising. Working currently in Toronto, with previous experience as Managing Director of a major International Integrated Marketing Communications Firm in Mexico. 

  • Successful development of TV shows and content creation for Brands. Launched record high TV shows for Mexico and Latin America.
  • Extensive expertise directing all aspects of advertising and communication programs, projects, and operations.
  • Proven ability to train, motivate, and lead successful cross-functional teams of employees.
  • Recognized for spearheading strategic planning and problem solving in diverse settings.
  • Strong negotiation, mediation, and presentation skills with all levels of individual/group.
  • Highly entrepreneurial, opened three successful companies in Mexico and Canada 

Work History

Work History
Jan 2008 - Present

Managing Director

The Bakery

Managing Director and Founder of a unique Content Creation company. The Bakery develops content for international Brands, with highly successful results and audience engagement. The Bakery creates customized content  based on the specific Brand needs. Established in Canada, since 2008, The Bakery has serviced Fortune 500 Global Companies in the Americas.

Jun 2007 - Dec 2007

Vice President Business Director

Responsible for Business Leadership for the Retail accounts for Y&R, specifically YUM/Priszm Restaurants relationship. 

Jan 2005 - Jun 2007

Managing Director / Integration Vice President

Activities:Full responsibility on the #1 Integrated Marketing Communications Agency operations in Mexico.Key clients are BAT (Camel), SCJohnson (Home care), Motorola (Telecom), Adidas, Philips, Unilever (Best foods), Warner (Home Video), Johnson & Johnson (Clean & Clear),and Computer Associates among others.

Achievements: Successful Agency start-up, with the highest growth in the Mexican Market.

Apr 1999 - Jan 2005

Managing Director

K Comunicacion

Activities: Consulting for the marketing and communications industry, with clients such as Nestlé, Televisa, Visa, Semarnat (National Environmental Ministry), United Nations, and Gilette, among others.Also representing the UK identity firm Wren & Rowe in Mexico.

Achievements:Responsible for key innovation projects for clients.Projects awarded:Siver prize from the Broadcast Design Association (BDA) for the Noticieros Televisa new branding and image;Silver prize from BDA for Estación 4 (Guadalajara local channel);Silver prize in PROMAX for Operación Triunfo TV show image and promotional campaign;Silver prize in PROMAX for Televisa Niños.

May 2003 - Sep 2004

Marketing Director

Activities: In charge of all marketing, advertising and promotion for the leading Home Movie Company in Mexico.

Achievements: Launch of new products and services such as Retail and CRM programs. 

Oct 2001 - Oct 2002

Marketing and Communications Director

Endemol Mexico

Activities: In charge of the start-up, all marketing planning, activity, advertising and promotion of major TV reality shows (Big Brother, Operación Triunfo among other).Responsible for media and PR.

Achievements:Historical record high rating for the a prime time TV Show in Mexico.Historical record high number of press coverage for a TV show in Mexico.Development of a distinctive image and branding for the program, recognized as one of the five most important brands in the Mexican Market in the 2002.

Feb 1998 - Apr 1999

Account Group Director

J. Walter Thompson

Activities: In charge of Nestlé Account and Kidsite, marketing for kids.In charge of all strategic communications planning for the Advertising Agency.

Achievement:Responsible for the main initiatives of the Agency, and new communication planning philosophy implementation.

Jul 1994 - Feb 1998

Marketing Manager

Tetra Pak

Activities: In charge of all marketing, advertising and promotions for Tetra Pak and Dairy clients.Responsible for Government relationship and Environmental Affairs.

Achievements:Launch a marketing model that was exported to LA and Asian Markets.Responsible for a favorable Government initiative for package handling.Successful management of critical associations against cardboard packages, converting them into strategic allies.Responsible for the acquisition, funding, technology selection and start-up of the first recycling plant for cardboard packages

Jul 1990 - Jul 1994

Sr. Marketing Manager

Activities: Responsible for all marketing and advertising for the Card Division.Responsible for Card Acquisition and Cardmember communication.

Achievements:Record high Card Acquisition with all marketing activities and Telemarketing units.Record high Card volume acquired by mailing efforts and alternative channels. Reconfigure Cardmember services and insurances.Responsible for major initiatives in Mexican Market:launch of Gold Card Travel Services, Membership Miles, Platinum Card.

Dec 1987 - Apr 1990

Assistant Brand Manager

Activities: In charge of marketing and promotional activities of Laundry Detergent Brands.

Achievements:Responsible for liquid detergents test market and new branding and position of main detergent in Mexican Market.



Bachelor's degree